Responding to the everchanging media landscape: how will we cut through? | The future of public engagement | Conference | 23 Feb 2017
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Paul Gill, head of digital engagement, Oxfam GB Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Responding to the everchanging media landscape: how will we cut through? | The future of public engagement | Conference | 23 Feb 2017
- 1. Responding to the ever- changing media landscape: how will we cut through? Paul Gill Head of digital engagement @paulsimongill
- 2. OUR WORLD
- 3. THEN
- 5. NOW
- 10. IN NUMBERS
- 11. TV dominates the world of video – ABC1 adults Source: 2015, BARB / comScore / Broadcaster stream data / OFCOM Digital Day / IPA Touchpoints 6 / Rentrak All Individuals: 4hrs, 35 mins ABC1 adults: 4hrs, 32 mins All Individuals ABC1 adults Average video time per day 0.4% 0.4%
- 12. TV dominates the world of video – 16-34s Source: 2015, BARB / comScore / Broadcaster stream data / OFCOM Digital Day / IPA Touchpoints 6 / Rentrak All Individuals: 4hrs, 35 mins 16-34s: 4hrs, 6 mins All Individuals 16-34s 0.7% 0.4% Average video time per day
- 13. TV dominates the world of video – 16-24s Source: 2015, BARB / comScore / Broadcaster stream data / OFCOM Digital Day / IPA Touchpoints 6 / Rentrak All Individuals: 4hrs, 35 mins 16-24s: 3hrs, 25 mins All Individuals 16-24s 0.9% 0.4% Average video time per day
- 16. Page 16 Regular GivingSingle Giving Trailwalker Running Mass Participation Festivals Unwrapped Online Shop RIC CampaignInequality CampaignNewslettersEmergencies High Value Volunteering Tag Your Bag Legacies
- 21. ENGAGEMENT FIRST
- 23. CRM
- 24. PAID
- 26. Page 26
- 27. EARNED
- 28. Page 28
- 29. Page 29
- 31. OWNED
- 34. FUTURE
- 35. Page 35
- 41. Thanks for listening Paul Gill Head of digital engagement @paulsimongill
- 42. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
- 43. 23 February 2017 London #futurecomms The future of public engagement How will charities need to respond to changes in supporters, the media and the wider world over the next five years? Sponsored by