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Modernmarketing
Reflections from beyond the digital team.
LikeChrissiesays…
“Don'tgetmewrong”
CC - ‘brizzle born and bred’ Paul Townsend https://www.flickr.com/photos/brizzlebornandbred/9384902160/sizes/m/
?
Sohere’sthepathtoenlightenment
Thestruggleisreal
Source: Smart Insights http://www.smartinsights.com/manage-digital-transformation/digital-transformation...
(Digital)change
Anythingworthwhilewasnevereasy
Source: eConsultancy https://econsultancy.com/blog/66185-the-context-of-digital-transformation-structures-skills-more/
Str...
thinkingprogressesquickerthanourroadmaps
Source: eConsultancy
Source: eConsultancy https://econsultancy.com/blog/62668-our-modern-marketing-manifesto-will-you-sign/
Andwhataboutactualp...
CC - Tim Parkinson https://www.flickr.com/photos/timparkinson/3865375786/sizes/l
Whichgotmethinking...
Thetimeisnow
Contextchangeseverything
Marketingisdead.Longlivemarketing!
Source: Based on ‘The Experience Economy’ J Pine and J Gilmore http://www.31volts.com/2...
Marketingautomation
commerciallandscape
agenciesarechanging Martech+1,500inayear
Essentialskillsforamodernmarketer
Youarethefutureofmarketing
 There’s no time to lose.
 Better together.
 Make it about ‘the Work’.
 You can never be to...
Let’stalk
Tweet > @emmamcquillan
Connect > Linkedin.com/in/emmamcquillan
thanks
Fourdifferentapproachestodigitaltransformation:
Whichsuitsyourneeds?
1. Top-down culture change (GDS)
2. Testing the water...
Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what el...
27 October 2016
London
#charitydigital
Digital
conference
Reflections from beyond the digital team | Panel: the death of the digital specialist? | Digital conference | 27 October 2016
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Reflections from beyond the digital team | Panel: the death of the digital specialist? | Digital conference | 27 October 2016

Emma McQuillan, ‎brand marketing manager, NSPCC

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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Reflections from beyond the digital team | Panel: the death of the digital specialist? | Digital conference | 27 October 2016

  1. 1. Modernmarketing Reflections from beyond the digital team.
  2. 2. LikeChrissiesays… “Don'tgetmewrong”
  3. 3. CC - ‘brizzle born and bred’ Paul Townsend https://www.flickr.com/photos/brizzlebornandbred/9384902160/sizes/m/
  4. 4. ?
  5. 5. Sohere’sthepathtoenlightenment
  6. 6. Thestruggleisreal Source: Smart Insights http://www.smartinsights.com/manage-digital-transformation/digital-transformation-hurdle/
  7. 7. (Digital)change
  8. 8. Anythingworthwhilewasnevereasy
  9. 9. Source: eConsultancy https://econsultancy.com/blog/66185-the-context-of-digital-transformation-structures-skills-more/ Structures -Lookfamiliar?
  10. 10. thinkingprogressesquickerthanourroadmaps Source: eConsultancy
  11. 11. Source: eConsultancy https://econsultancy.com/blog/62668-our-modern-marketing-manifesto-will-you-sign/ Andwhataboutactualpeople?
  12. 12. CC - Tim Parkinson https://www.flickr.com/photos/timparkinson/3865375786/sizes/l Whichgotmethinking...
  13. 13. Thetimeisnow
  14. 14. Contextchangeseverything
  15. 15. Marketingisdead.Longlivemarketing! Source: Based on ‘The Experience Economy’ J Pine and J Gilmore http://www.31volts.com/2010/02/designing- value-beyond-the-inflection-point/
  16. 16. Marketingautomation
  17. 17. commerciallandscape agenciesarechanging Martech+1,500inayear
  18. 18. Essentialskillsforamodernmarketer
  19. 19. Youarethefutureofmarketing  There’s no time to lose.  Better together.  Make it about ‘the Work’.  You can never be too competent.  Marketing strategy to win, skills to get us there.
  20. 20. Let’stalk Tweet > @emmamcquillan Connect > Linkedin.com/in/emmamcquillan
  21. 21. thanks
  22. 22. Fourdifferentapproachestodigitaltransformation: Whichsuitsyourneeds? 1. Top-down culture change (GDS) 2. Testing the waters (projects) 3. Departmental change (digital team growth) 4. Bottom-out culture change https://econsultancy.com/blog/68185-four-different- approaches-to-digital-transformation-which-suits-your-needs/
  23. 23. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
  24. 24. 27 October 2016 London #charitydigital Digital conference

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