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How framing is changing the rules of charity comms

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CharityComms
CharityComms

Luke Henrion, strategic communications manager and Paul Brook, chief copywriter, Joseph Rowntree Foundation Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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How framing is changing the rules Paul Brook and Luke Henrion #TalkingAboutPoverty
A whole new world
A bit about us
Attitudes to poverty
Common beliefs about poverty in the UK Post-poverty – not here, not now Self-makingness – it’s all your fault The game is rigged – nothing will ever change
What hasn’t worked? Myth-busting!
What hasn’t worked? Naked numbers!
Framing with values
Framing with metaphors: currents
Framing with metaphors: restricts/restrains
Framing in action
Solutions: repositioning benefits
Solutions: benefits as a public service
Solutions: redesigning
Context and stories – tone down the politics
Download our free toolkit at jrf.org.uk
Media impact: Sky News
Media impact: BBC
Media impact: ITV News
Media impact: i newspaper
December 2018 January 2019
Ask us a question
Framing is changing the rules
Twitter: @jrf_uk, @paulbrook76 and @HenrionLuke #TalkingAboutPoverty and #SolveUKPoverty LinkedIn group: Campaigning for change Email: TalkingAboutPoverty@jrf.org.uk Medium blog: medium.com/inside-jrf
5 March 2020 Conference: Changing hearts and minds: social science insights for communicators
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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