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Embarking on a collaborative project to create an interactive garden tour

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Hannah Sweetman, digital and web manager, Penny Brohn UK

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Publicada em: Governo e ONGs
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Embarking on a collaborative project to create an interactive garden tour

  1. 1. Embarking on a collaborative project to create an interactive garden tour Hannah Sweetnam Digital & Web Manager Penny Brohn UK linkedin.com/in/hannahsweetnam | @HannahTweetnam hannah.sweetnam@pennybrohn.org.uk
  2. 2. The project An interactive garden map, which enables the user to take a tour around the grounds of the National Centre with a focus on four different topics:– • Therapy • History • Plants • Animals
  3. 3. Securing pro-bono work Pro-bono work is voluntary work that will enable the person or company donating their time to use some of their sector skills for the benefit of the wider community (often a charity). Alongside regular, dedicated volunteers, we use pro-bono support to help deliver digital and one-off design projects. Great ways to secure pro-bono work: - Horizon scanning on social media channels: - Twitter - Facebook - LinkedIn - Posting ads on professional volunteer websites: - Reach Volunteering - Helpful Peeps - Asking people directly/networking
  4. 4. Securing this project It just takes one tweet…
  5. 5. Securing this project An idea… Our printed guide to the gardens at Penny Brohn UK
  6. 6. Securing this project And a reactive attitude to big opportunities…
  7. 7. Kicking off the project Start with a conversation… - Who holds the knowledge about the content needed for this project? - Who holds the power to approve the project? - Who needs empowering into supporting the project? - What roles will each person involved in the project play? Nautoguide Executive Committee / Nautoguide / Marketing Marketing Team / Nautoguide Volunteer Garden Team / Organisation / Therapists CEO / Marketing Team
  8. 8. Developing the project Collect Information and content e.g. facts, images, audio Nautoguide develop Interactive Map Marketing Input all content into platform Nautoguide deliver training TESTING PHASE Meeting with to discuss project and hand over plans
  9. 9. Developing the project Use existing knowledge… Plants and wildlifeHistoryTherapeutic journey
  10. 10. Testing the map Take the journey around our garden…
  11. 11. Creating a marketing plan Press & Flyers Trade Press Newspapers Garden mags/sites Wildlife mags/sites Garden guide updates Flyers for National Centre Event Marketing Public Events Conferences Fundraising events Courses run at the National Centre Digital Marketing Christmas Calendar Landing page Blog post News story Self-care resources Email newsletter SEO Social Media Twitter Facebook Instagram LinkedIn Advertising Course materials Facebook Instagram Google Ads Potential Industry Awards App development VR development
  12. 12. Creating the materials Develop offline materials to promote an online project…
  13. 13. Launching the project Online Advent giveaway On Christmas Eve, 59 people viewed the page By the end of January, 581 people had taken the tour of the garden on our website
  14. 14. Launching the project • Trade Press • Charity press • Relevant magazines • Local news Press coverage Reached 66,699 people across the UK in news coverage
  15. 15. Future marketing Use every opportunity National Garden Scheme Open Day Audio Tour
  16. 16. Continuing the vision… Think big! Know a VR specialist looking for a pro bono project?
  17. 17. Any questions? Hannah Sweetnam Digital & Web Manager Penny Brohn UK linkedin.com/in/hannahsweetnam | @HannahTweetnam hannah.sweetnam@pennybrohn.org.uk
  18. 18. Giving power to your stories through visual storytelling 7 June 2019 South West networking group Bristol #CCSouthWest
  19. 19. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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