O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Change Sciences Positive Design

6.211 visualizações

Publicada em

Change Sciences takes a new approach to designing technology by focusing on happiness. In our work, happiness is not just delight but a balance of pleasure and purpose. Our research looks not just at in-the-moment interactions but at how people anticipate and remember experience. We work at the intersection of positive psychology, data science, and user experience to help create positive experiences.

Publicada em: Design, Tecnologia, Internet
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui

Change Sciences Positive Design

  1. 1. change sciences® POSITIVE DESIGN A NEW APPROACH TO TECHNOLOGY ®  change sciences
  2. 2. change sciences® HAPPY FEELINGS = POSITIVE ACTIONS 2! Likelihood to Return! HappinessRatingAfterUse! Aetna! PBS! Priceline! Bank of America! Best Buy! n=8500! Healthcare.gov! Amazon! Zappos! Virgin! Expedia! Chase! WebMD! Home Depot! CBS! IKEA! Ally! Mayo Clinic! Gap! Apple!
  3. 3. change sciences® FIVE PRINCIPLES OF POSITIVE DESIGN 3! Ease of use, control, productivity, mastery. AUTONOMY TRUST CONNECTION CREATIVITY MEANING Security, respect, authenticity. Identity, like-minded, community. Discovery, play, expression, making. Continuity, learning, flow.
  4. 4. change sciences® THE POSITIVE DESIGN EVOLUTION 4! usability! behavioral design! POSITIVE DESIGN
  5. 5. change sciences® CASE STUDIES 5! IoT and apps! VERIZON Change Sciences partnered with McGarry Bowen’s innovation lab and Verizon to uncover emotions, attitudes, and behaviors around video. CREATING NEW POSSIBILITIES SOCIAL  LISTENING DIARIES GROUP  CONVERSATIONS IDEATION
  6. 6. change sciences® CASE STUDY 6! Online diary entries to understand emotions connected with viewing in various situations. In-home observations and hosted small conversations to understand video behavior. Social media analysis to develop themes for positive design. DIARIES CONVERSATIONS SOCIAL LISTENING
  7. 7. change sciences® EMOTIONAL BLUEPRINTS 7! CONFIDENT ENTERTAINED RELAXED MASTERY CREATIVE INSPIRED CELEBRATORY SURPRISED
  8. 8. change sciences® CASE STUDY 8! responsive site and apps! SYFY Syfy partnered with Change Sciences to identify the peak moments in the experience and eliminate any negatives. POSITIVE ENGAGEMENT DIARIES EYE  TRACKING INTERVIEWS SURVEYS
  9. 9. change sciences® TIMELINE OF HAPPY MOMENTS 9! ANTICIPATE Syfy fans are coming to the site to get excited about future viewing People start by going to a show they want to watch. ACCOMPLISH SAVOR Ways to slow down the experience so that peak moments can be experienced more fully. As people come down from a peak experience they want to do something related to the show. EXTEND SAMPLE Before they leave, people want ideas for next time. Syfy wants to make sure people remember new possibilities but also take away the peak moments. REMEMBER
  10. 10. change sciences® CASE STUDY 10! responsive site VIRGIN Virgin America wanted to understand how the online experience fit in to a larger context and to track success from version to version. MEASURING HAPPINESS ONLINE  STUDY SURVEY ANALYTICS  
  11. 11. change sciences® CASE STUDY 11! SCORES We combine several metrics into scores for each of the top-level categories. Autonomy Trust Connection Creativity Meaning
  12. 12. change sciences® MEASURING POSITIVE EXPERIENCE 12! Time spent exploring on own TIME Self-reported sense of accomplishment ACCOMPLISHMENT Task success SUCCESS Perceived barriers to success FAILS low! mid! high! low!
  13. 13. change sciences® MEASURING POSITIVE EXPERIENCE 13! APPS & DASHBOARD CHEMISTRY —  SUCCESS —  TRUST —  CREATIVITY —  CONNECTION —  FLOW —  VALUE —  POSITIVE EMOTIONS —  EASE OF USE —  LIKELIHOOD TO RECOMMEND —  LIKELIHOOD TO RETURN —  ENGAGEMENT —  POSITIVE ACTIONS
  14. 14. change sciences® THE TEAM 14! PAMELA PAVLISCAK Research Director! DIANA SAPANARO Analyst! STEVE ELLIS Technology Director! CHRISTIAN BRACHER Data Scientist in Residence! TONY ALONGI Analyst! KELLY NOLAN Project Manager! JULIANNA ZDUNICH Content Strategist! MIKE FISHER Field Researcher!
  15. 15. change sciences® 15!
  16. 16. change sciences® 16! 28 West 44th St New York, NY 10036 USA www.changesciences.com THANK YOU

×