1. ENTREPRENEURSHIP AND INNOVATION
BUSINESS PLAN SUBMISSION
CHANDRABALI SAHA
21PGDM027
SECTOR CHOSEN – HEALTHCARE
COMPANY NAME – PLASTARO
DATE -9/4/2022 TIME -21:32

2. Plastaro :
the roadmap to future

3. Our target sector
Hospitals are one of the largest producers of waste, much of which needs to go through
complex processing to neutralize toxic or infectious byproducts. WHO estimates that
in high-income countries, approximately 0.5 kg of waste is produced per hospital bed
per day
A healthcare-acquired infection (HAI) is commonly defined as any infection that is
contracted while receiving any form of healthcare. HAIs are a seemingly unavoidable
consequence of the modern healthcare system, which is designed to house and treat the
most at-risk populations
Medical disposables are single-use products that can include everything from gloves to
face masks, needles, and blood bags. These products can replace equipment that
typically undergoes a time-consuming and costly sterilization procedure, despite still
resulting in frequent HAIs. Despite conventional knowledge suggesting that reusable
products would be more expensive over time, the cost of the sterilization procedure
coupled with the additional costs associated with extended hospital visits offsets the
bulk of the expense.

4. Feasible solution
Faced with these two obstacles — a need for single-use disposables and a simultaneous
waste management crisis — the healthcare industry is being forced to innovate. Using
new materials and processes can help reduce the environmental impact of hospitals
while still driving down the rate of HAIs. The use of biodegradable materials is
emerging as a clear path forward, providing a viable alternative for traditional
materials like plastics and textiles. Biodegradable materials, and specifically plastics,
are typically produced using more environmentally friendly means compared with
traditional plastics
Bioplastics act as sustainable alternatives to plastics that utilize renewable biomass
sources such as agricultural and food waste or used plastics. However, not all
bioplastics are biodegradable. Instead, they persist as long as traditional plastics in the
environment, hurting marine life in the process. This is why materials startups develop
a range of biodegradable polymers as alternatives to plastics

6. Product range we offer:-
we create a water-soluble, transparent, and biodegradable bioplastic
solution. The startup’s bioplastic is as versatile as traditional plastics and is
heat-sealable. Furthermore, it is heat shrinkable as well as resistant in humid
environments, adding to its suitability for packaging solutions. Moreover,
the bioplastic is compostable and degrades completely in seawater within 20
days.
PLA, a type of thermoplastic polymer, which is produced using
fermentation. It utilizes manufacturing equipment for traditional plastics,
making it easier for plastic manufacturers to transition to bioplastics. While
being less carbon-intensive, it delivers the same performance as
conventional polymers.
PHA is a biopolymer that is actually created by microorganisms that convert
organic material into a polymer byproduct. In its harvested state it can be
utilized for many medical consumables, most notably for surgical sutures
and meshes. Taking a broader view of hospital waste, PHAs are ideal
candidates to be used for single-use food-grade packaging.

7. Primary research Objective of the study
•To offer comprehensive analysis of the global
market structure in terms of value and volume
(billion units) along with forecast for the next 07
years of various segments and sub-segments of
the India Bio plastics Market.
•To offer revelations about factors affecting the
market growth
•To investigate market dynamics of India Bio
plastics Market.
•To offer historical and forecast revenue of the
market segments and sub-segments
•To offer regional and country level analysis of
the market for current and future growth trends,
prospects, and their contribution toward the
overall market.
•To offer strategic profiling of the key players in
the market, comprehensively analyzing their
core competencies, and drawing a competitive
landscape for the market
•To track and analyze competitive developments
viz. joint ventures, strategic alliances, mergers
and acquisitions, new product developments, and
R&Ds in the India Bio plastics Market.

8. Secondary Market
research
• The overarching problem of climate change and the expected
future shortage of fossil resources have accelerated the search
for better concepts for plastics packaging. Bioplastics packaging
offers the same qualities as conventional packaging. It also
offers greater sustainability.
• There is a high demand for bioplastic packaging for wrapping
organic food, as well as premium and branded products with
specific requirements. A combination of recycling components
from conventional plastics, such as rPET with bioplastics (bio-
based PET), provides high-performance processing of
bioplastics packaging. Biodegradable food packaging, certified
as industrially compostable, was the first successfully
commercialized bioplastic product.
• Bioplastic's applications are increasing for cosmetics packaging
of compact powders, creams, and lipsticks, as well as beverage
bottles. The materials, such as PLA, bio-based PE, or bio-based
PET, are used in this section. The high percentage of bio-based
material in these products, as well as the ability to combine
them with recyclates from conventional PE and PET, resulted in
a decisive increase in resource efficiency and the reduction of
CO2 emissions. These factors are expected to boost the market's
growth in the future.

9. Global market overview
The biodegradable plastic packaging market was valued at USD 2.77 billion in 2020
and expected to reach USD 8.53 billion by 2026 and grow at a CAGR of 20.7% over
the forecast period (2021 - 2026).
The increasing environmental concerns regarding plastic usage (as plastics contain
toxic pollutants that harm plants, animals, and people) are driving the use of
biodegradable plastic alternatives. Floating plastic waste that survives thousands of
years in water can serve as a transportation device for invasive species that disrupt
habitats. This aforementioned factor is contributing to the growth of the market.
The stringent regulations by various governments and federal agencies with an
objective to reduce plastic waste and promote biodegradable plastics usage in
packaging are boosting the demand of this market. The regulations related to green
packaging is increasing. As a result, various FMCG companies are required to adopt
biodegradable packaging to comply with the standards, which in turn, is propelling the
growth of this market.
However, high costs (compared to normal plastic) are restraining the growth of the
market, as biodegradable plastic is made from plants' starch and its decomposition
needs specific conditions, like temperature, bacteria, humidity, etc. (which may not be
available in most of the dump yards and landfills).

10. Indian competitive landscape
Segmentation
By Type
• Biodegradable bioplastic
• Cellulose Derivatives
• Polybutylene succinate (PBS)
• Polyhydroxyalkanoates (PHA)
• Polylactic acid (PLA)
• Starch Blends
• Non-Biodegradable bioplastic
• Bio-PA (polyamide)
• Bio-PE (polyethylene)
• Bio-PET (polythene terephthalate)
• Others
•By Application
• Animal Feed Agriculture and Horticulture
• Automotive & Construction
• Packaging &Textiles
• Others
India's bioplastics market is
projected to grow at a CAGR
of 23.91% to reach
US$754.648 million by 2025
from US$208.475 million in
2019. Increasing
environmental consciousness
is one of the prime factors
that is set to drive the Indian
bioplastics market to a new
zenith during the forecast
period

11. Competetive landscape

12. Manufacturing business model

13. Corporate strategy
• Introducing our biodegradable plastic packaging manufacturing
company by sending introductory letters alongside our brochure to
manufacturing organizations, stores ,
• Ensuring that we manufacture a wide range of biodegradable plastic
packaging
• Making use of attractive hand bills to create awareness and also to give
direction to our factory
• Positioning our signage/flexi banners at strategic places around
healthcare units clinics etc.
• List our business and products on yellow pages’ ads (local directories)
• Leverage on the internet to promote our products
• Engaging in direct marketing and sales
• Encouraging the use of Word of mouth marketing (referrals)

14. Funding plan
We need 40 lakhs to start our business of which 6.4 lakhs is already
invested .
So we need 33 ,60,000 funding in exchange of 20% share in our
equity . The 33,60,000 will cover 1 year expenditure and 6,40,000
will be kept as reserves

15. Proposed used of funds
• Raw material and equipment :-
• Prototype creation :-
• R&D spending: The amount which startups are spending on Research
and development.
• Administration spending: The amount which startups are spending on
the Admin panel.
• Marketing spending: The amount which startups are spending on
marketing strategies.
• Profit: How much profit that particular startup is making.

16. Estimates
COST HEAD COST PER MONTH COST FOR THE YEAR DESCRIPTION
Office and branch
expense
15,000 1,80,000 Office rent , daily
expenses, electricity
Technology cost 70,000 8,40,000 Upgrading and
maintenance
Research &
development
1,50,000 18,00,000 Research cost
Advertisement and
promotion
10,000 1,20,000 Marketing and
publicity
Raw materials 15,000 1,80,000 Basic materials
distributors 20,000 2,40,000 Distributing to
different healthcare

17. Our team
• Admin & hr manager-Responsible for overseeing the smooth running of HR
and administrative tasks for the organization
• Factory manager-Ensures that proper records of biodegradable plastic materials
and bags are kept and warehouse does not run out of finished products
• Sales & marketing manager-Models demographic information and analyze the
volumes of transactional data generated by customer purchases
• Product designer & manager- Responsible for designing and manufacturing
customized biodegradable products
• Accountant -Responsible for preparing financial reports, budgets, and financial
statements for the organization
• Client service executive -Manages administrative duties assigned by the human
resources and admin manager in an effective and timely manner

18. Recruitment process
• Employees will be recruited through company’s website , linkedin and
other job portals .
• We will have an inhouse separate recruitment for engineers, developers
,UI/UX designers will be hire accordingly
• Using analytics machine learning and artificial intelligence in employee
selection – using statistical techniques such as talent analytics ,
algorithms .
• Work sampling for job tasks - Under this test a portion of the actual
work will be given to the candidate as a test and the candidate is asked
to do it.

19. Our office address
36/H Townhall street
Kakurgachi , Kolkata -700012
Ph no- 8017870664