Patanjali -2017 topics:- intro vision mission swot achievement future plans new product product life cycle conclusion

1. Prakriti ka ashirwad
MADE BY:-
CHANDAN MISHRA

2.  Name:- Patanjali Ayurved Ltd.
 Founder :- Ramdev, Acharya Balkrishna
 Founded:- 2005
 Company type:- Unlisted Public
 Company Category:- Company Ltd By Shares
 Sub Category:- Indian Non-Govt. Co.
 Industry Type:- Manufacturing (FMCG)
INTRODUCTION

3.  Authorised Revenue:- INR 5000.00 Crore.
 Board Of Directors: 7 Members
 Head Director:- Mukta Nand
 Managing Director:- Acharya Balakrishna
 Business Partners:- 1. Bijoor Group ,Mudra
Group,Kishore Biyani’s Future Group, Mumbai Big
Bazaar’ Hyper City and Star Bazaar ,BazaarCart.com,
Aditya’s Pittie Group Products:- more than 398
Foods,Groceries,Cosmetics,Juices etc...

5.  To be a top Ayurveda company among all MNC’s.
 To Re-introduce the Indian Ayurveda.
 To crack the world’s attraction to our India.
 To work for the welfare of Humanity.
 To reinvent our traditional knowledge of Yoga and
Ayurveda.
VISION

6.  To reach the great heights.
 To restart the swadeshi movement.
 To produce good quality products at cheaper rates.
 To introduce Indian Ayurveda to this modern world.
 To crack the maximum market share.
MISSION

7.  Natural In Nature.
 Good Quality cum Maximum Quantity.
 No Negative Effects.
 Better cum Positive Results.
 Cheaper Prices as Compared To Other Ayurvedic or
Non Ayurvedic Products.
Why to choose
Patanjali Products?

8. SWOT ANALYSIS
S-Strength
1. Brand Name.
2. Strong TQM.
3. Excellent Marketing
Strategy.
4. Innovative Personality.
5. Cheap price cum Charming
Products .
.
W-Weakness
1. No standard advertising.
2. Lower Concentration on
Other top countries.

9. O-Opportunities
1. Possibility of Becoming
World’s Top MNC.
2. Expansion.
3. Maximum Marketing
Share.
T-Threats
1. Govt. Regulations.
2. Maximum Taxes.
3. Lack Of Support From
Foreign Govts.

10.  Giant FMCG in Only 5 Years.
 Accomplished “Make In India Concept”.
 Highest Turnover Cum Profit (2007- 250 crores and
2015 2,215 crores).
 Maximum Outlets In Minimum Time(2007 150 outlets
and Now 2015 15000 exclusive+1,00,000 stores).
 Biggest Swadeshi Movement.
 Tough Competitor In The Market for Other MNCs and
Indian Companies.
ACHIEVEMENT

11. RAMDEV BABA
“Neither I own a single
share of Patanjali Ayurved,
nor do I take a single penny
to promote it”.

12.  They want to achieve 10,000 crore business To expand the
business at the global market in next 5 years.
 Planning to Produce Beverage Drinks to crack the market
share of other MNC’s.
 To Reach the great heights as to lower the demand for
MNC’s.
 Planning to open its outlets at Railway Stations and
Airports.
 Planning to advertise through McCann and Mudra for next
level of Marketing plans.
FUTURE PLANS & GOALS

14. NEW PEODUCT
DEVELOPMENT

16. PRODUCT LIFE CYCLE

17. Little wonder then, that Patanjali
Ayurved Ltd. has become the fastest
growing Fast Moving Consumer
Goods (FMCG) brand in India!
Making everything from biscuits to
balms, Patanjali Ayurved Ltd even plans
to come with dairy products.

18. PRICE COMPETITION

19. REVENUE

21. THANK YOU