1.
Unit #4: Engagement Rate | Strategies to Skyrocket
Your Engagement

2.
“It took thirty-eight years before 50 million people
gained access to radios. It look television thirteen
years to earn an audience that size. It took
Instagram a year and a half.”
(c) Gary Vaynerchuk

3.
likes in posts 4+ likes in posts 5+ likes in posts 6+
likes in posts 7+ likes in posts 8+ likes in posts 9+
likes in posts 10
Calculate the average number of likes
in posts 4 through 10:
Average number
of likes in posts
4 to 10 =7

4.
Dividetheaveragenumberoflikesonposts
4through10bythetotalnumberoffollowers:
Engagementrate=
Averagenumberoflikes
inposts4to10
Totalfollowers

5.
Try Out
Total Profile Examination
Aesthetics, Branding, and Tone Analysis
Content Creation Analysis + Content Ideas
Captions Analysis
Hashtags Analysis
Account Engagement Analysis

6.
Increase Instagram Engagement Tip #1:
Create “Savable” Content for Your Feed

7.
@andytlr

8.
@girlboss

9.
@localwanderer

10.
@localwanderer

11.
@localwanderer

12.
@nikkitravelled
TIP: Add a call to action to save your post in your caption! With
a prompt, your audience might be reminded to use the feature.
Call-to-action

13.
Increase Instagram Engagement Tip #2:
Start Conversations with Instagram
Stories Stickers

14.
@snitchery
The Question Sticker

15.
@missguided
The Quiz Sticker

16.
@missguided
The Countdown Sticker

17.
Increase Instagram Engagement Tip #3:
Regularly Test and Analyze
New Content Types

18.
Notsurewheretostart?Here’sacouple
ofideasyoucantryoutthismonth:
Trynewcontenttypes1.
Experimentwithvideolength
onInstagramStoriesandIGTV
2.
TestoutdifferentInstagramStories
filtersandseeiftheyimproveyour
engagement
3.
Golive4.

19.
Increase Instagram Engagement Tip #4:
Add an Element of Fun

20.
@hellosunshine

21.
@ritual

22.
Increase Instagram Engagement Tip #5:
Encourage Instagram Stories Shares

23.
@marycostaphoto

24.
@headspace

25.
Increase Instagram Engagement Tip #6:
Open Up About Your Brand and
Business
– A high level of authenticity can go a long way
in building a stronger connection to your audience.

26.
@everlane

27.
Increase Instagram Engagement Tip #7:
Write Longer Captions

28.
*this stats is provided by Fohr

29.
@knixwear

30.
Increase Instagram Engagement Tip #8:
Share Data Your Audience Will Love

31.
@shopify
Share data-driven analyses
Share infographics
Share actual stats
Share product reports
Share graphic testimonials

32.
Increase Instagram Engagement Tip #9:
Create More Video Content for Your
Grid

33.
@shopify
Do you see this?
Why then haven’t
you started yet?

34.
Increase Instagram Engagement Tip
#10: Schedule Your Instagram Stories
to Get More Views

35.
@anyta_semyanova

36.
@anyta_semyanova

37.
Use Combin !
Scheduling Ahead & Instant Posting
Fully Automated Publishing
Image Size Editing
Bulk Stories Uploading
Hashtags and Accounts Mentioning
Locations Tagging