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Intro client
- 1. An introduction โ <<COMPANY>> Supporting Strategic Growth through World Class Insights Prepared by Forrester Research for <<COMPANY>> <<DATE>> LOGO Company
- 2. About You
- 3. Agenda for our conversation Introductions (10 min) Background on <<COMPANY>> (15 min) Current business situation. Internal organization Business strategic goals/priorities Potential value added of addressing those. (*)Focus on unaddressed requirements with high priority or need for validation in which Forresterโs input could be valuable Brainstorming with Forrester (10+ min) What can we do for <<COMPANY>>, how and when (if applicable) Wrap up & next steps (5min)
- 5. Forrester Research: Who are we? Global research and advisory firm, our aim is to support business leaders and their decisions. We deliver fact based insights that inspire leaders and guide great decisions, ensuring success in a complex world. George F. Colony CEO
- 6. Our Focus: Your Focus - Role Based Insights By focusing our organization on serving clients by professional role, Forrester delivers highly relevant research-based services aligned to our clientโs agendas. LEADERSHIP BOARD AND DATA ADVISORS Technology Industry ADVISORY AND CONSULTING TEAMS RESEARCH TEAM Marketing & Strategy CLIENT RESOURCE CENTER ACCOUNT MANAGEMENT TEAM Information Technology
- 7. 7 Areas of Expertise โ Forrester Professional Practices
- 8. Types of Research Research Unit What, Where and When? Why and How? Quantitative Qualitative consumer adoption of digital devices, channels, and services, and on technology's impact on consumer behavior. Consumer Technographics (Consumer Survey Data) Industry Specific Best Practices Forecast View Role Specific Best Practices 40 independent forecasts in collaboration with our research experts Decision Support Tools Role Specific
- 9. BIG Picture โ Practices or Roles
- 10. Marketing Leadership: How can Forrester Help? Define the strategy for the future of marketing and customer relationships
- 11. Customer Experience: How can Forrester Help? Increase loyalty, maximise lifetime value of customers
- 12. Customer Intelligence: How can Forrester Help? Turn complex customer knowledge into strategic insight
- 13. Consumer Product Strategy: How can Forrester Help? Identify new market opportunities, business models.
- 14. eBusiness & Channel Strategy: How can Forrester Help? Build effective online strategies
- 15. Interactive Marketing: How can Forrester Help? Develop winning strategies for emerging and mainstream digital media
- 16. Our Services
- 17. Proposed Engagement Level Peer Community Advisory Sessions Research Unit
- 18. Proposed Engagement Level Research Unit 400+ Analysts Unlimited Inquiry Access World Class Insights
- 19. Proposed Engagement Level Peer Community Exclusive Research Best Practices Dedicated Advisor
- 20. Proposed Engagement Level Advisory Sessions Bespoke Engagements Workshop Format Executive Education + Validation
- 21. Proposed Engagement Level Peer Community Advisory Sessions Research Unit Bespoke Engagements 400+ Analysts Exclusive Research Workshop Format Best Practices Unlimited Inquiry Access Dedicated Advisor Executive Education + Validation World Class Insights
- 22. Our Services: How do they stack up? Advantage Validation Consultancy Advisory Sweet spot Insights + Inquiries Insights (Research) Value Self procured Intelligence Google Personalized
- 26. Benchmark marketing organizationYou Forrester Tech Vendors Agencies Consumer Insight Tech Trends Best Practices
- 27. How do we service our clients
- 28. We align to initiatives that support strategic success
- 29. Personalized service delivery Dedicated Account Manager / Executive Partner @ Forrester Executive Team @ Client Understands: Goals Strategies Initiatives Personal Timelines Consultative Background
- 31. Engage the best analyst
- 33. ROI analysis
- 34. Peer to peer networks
- 36. Case studies
- 37. Industry/role specific best practices
- 39. Benchmark
- 41. Our Clients
- 42. Some of our Clients (UK)
Editor's Notes
- Delete second Name/Title if not needed, but be sure to keep the Month Day, Year information. For a teleconference, after the date, add a period and โCall in at XX:55 p.m. Eastern timeโ (change the time to five minutes prior to the start of the teleconference).
- Delete second Name/Title if not needed, but be sure to keep the Month Day, Year information. For a teleconference, after the date, add a period and โCall in at XX:55 p.m. Eastern timeโ (change the time to five minutes prior to the start of the teleconference).
- Delete second Name/Title if not needed, but be sure to keep the Month Day, Year information. For a teleconference, after the date, add a period and โCall in at XX:55 p.m. Eastern timeโ (change the time to five minutes prior to the start of the teleconference).
- Delete second Name/Title if not needed, but be sure to keep the Month Day, Year information. For a teleconference, after the date, add a period and โCall in at XX:55 p.m. Eastern timeโ (change the time to five minutes prior to the start of the teleconference).
- Delete second Name/Title if not needed, but be sure to keep the Month Day, Year information. For a teleconference, after the date, add a period and โCall in at XX:55 p.m. Eastern timeโ (change the time to five minutes prior to the start of the teleconference).
- Delete second Name/Title if not needed, but be sure to keep the Month Day, Year information. For a teleconference, after the date, add a period and โCall in at XX:55 p.m. Eastern timeโ (change the time to five minutes prior to the start of the teleconference).
- Delete second Name/Title if not needed, but be sure to keep the Month Day, Year information. For a teleconference, after the date, add a period and โCall in at XX:55 p.m. Eastern timeโ (change the time to five minutes prior to the start of the teleconference).