O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
Social commerce isn’t one thing, it’s a catchall phrase
that describes a number of different ways of using
social platform...
In order to better understand the opportunities for
social commerce within your business, you need
to differentiate betwee...
At Cerebra, with just under a decade of experience
helping corporate brands extract value from social, we
have identified ...
But first it’s important to
understand the
sequential strategic steps
that position your business for
social commerce.
1 2...
This initial stage of your strategy will focus on
expanding audiences and acquiring likes, fans, and
followers.
Growth:
En...
The next task is increasing the percentage or ratio
of positive conversation in that engagement, which
is obviously benefi...
Social sales content is any form of content published
by a brand with the purpose of promoting products or
services. This ...
Leveltwo:	
Socialadvertising
Social advertising is the purchasing of advertising
inventory within social media websites. M...
A number of brands (specifically Facebook) have
experimented with building e-commerce functionality
directly into their so...
Shop and share is an increasingly popular version
of social commerce for brands looking to activate
commerce through their...
There are two different versions of social currency
within this category. The first is where a user’s social
updates act a...
Social transacting is the ultimate goal in social
commerce. This is where your communities can
transact directly and compl...
In order to embark on the journey towards
commercialising your social media properties and
making a return on your social ...
Download the full report here:
Check out other resources like this one at
www.cerebra.co.za/resources
AboutCerebra--------------------------------------------------------------------------------------------------------------...
The Social Commerce Journey: The Six Levels of Social Commerce
The Social Commerce Journey: The Six Levels of Social Commerce
Próximos SlideShares
Carregando em…5
×

The Social Commerce Journey: The Six Levels of Social Commerce

3.496 visualizações

Publicada em

Download the full eBook here: http://bit.ly/1yv7eMJ

The time has come for us to have a chat about selling via social. For years it’s been a taboo topic with the leading experts shouting, “social isn’t for selling, it’s for brand building and communication.” They were right. Kinda.

As social media communities have matured over the years, both the brands that drive the communication and the communities who receive and engage have evolved to a point where conversations around selling are not just permissible, but encouraged. Social commerce is a reality and brands are starting to ask the tough questions of their social media teams.

Can we convert some of our investment into these communities into revenue? It’s a fair question and one that can’t be dismissed with the flippant, “social isn’t for selling” response. It is possible to commercialise your social media platforms but, as always, it needs to be done correctly. The starting point for doing it correctly is to understand what is meant by social commerce.

Social commerce is a catch-all phrase that describes any kind of commercial activities conducted on and via social media channels and platforms. The phrase casts a wide net. Almost too wide to be helpful.

Based on almost a decade’s experience building social strategies for some of South Africa’s top brands, Cerebra developed the Social Commerce Journey, a paper detailing the six levels of social commerce. Our aim with this paper was to help businesses take the first critical step in developing social commerce strategy: understand what you’re dealing with.

Publicada em: Mídias sociais
  • Follow the link, new dating source: ♥♥♥ http://bit.ly/2Qu6Caa ♥♥♥
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • Dating direct: ❶❶❶ http://bit.ly/2Qu6Caa ❶❶❶
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui

The Social Commerce Journey: The Six Levels of Social Commerce

  1. 1. Social commerce isn’t one thing, it’s a catchall phrase that describes a number of different ways of using social platforms to conduct commerce. The problem is that it’s quite broad, and when a company starts to talk about commercialising their social platforms, the single phrase isn’t actually helpful because it encompasses so many things.
  2. 2. In order to better understand the opportunities for social commerce within your business, you need to differentiate between the various categories of “commerce” that are available to you in these channels.
  3. 3. At Cerebra, with just under a decade of experience helping corporate brands extract value from social, we have identified six categories. Social Commerce -back to basics Level 6: Social Transacting Level 5: Social Currency Level 4: Shop And Share Level 3: e-Commerce In Social Level 2: Social Advertising Level 1: Social Sales Content
  4. 4. But first it’s important to understand the sequential strategic steps that position your business for social commerce. 1 2 3 4 5 6
  5. 5. This initial stage of your strategy will focus on expanding audiences and acquiring likes, fans, and followers. Growth: Engagement: Once you’ve acquired likes, fans and followers you’ll need to focus on increasing the percentage of that audience that speaks with or about you.
  6. 6. The next task is increasing the percentage or ratio of positive conversation in that engagement, which is obviously beneficial to the business. sentiment: Leads: Then you can look at converting reach, engagement and positive sentiment in social media into direct sales opportunities and transactions.
  7. 7. Social sales content is any form of content published by a brand with the purpose of promoting products or services. This would include, among other examples, adapting an advert from your above-the-line campaign in an update or post, writing about a special offer, or any post with a sales call-to-action. Levelone: Social salescontent----------------------------------------------------------------------------------------------------------------------------------------------
  8. 8. Leveltwo: Socialadvertising Social advertising is the purchasing of advertising inventory within social media websites. Most of these websites rely on advertising as their primary source of revenue, so they have a variety of advertising options available to brands. ----------------------------------------------------------------------------------------------------------------------------------------------
  9. 9. A number of brands (specifically Facebook) have experimented with building e-commerce functionality directly into their social profiles. Instead of trying to get people to leave their social media habitat to go to your e-commerce site, you bring the e-commerce site to them and create a “shopping tab”. Levelthree: e-Commerceinsocial----------------------------------------------------------------------------------------------------------------------------------------------
  10. 10. Shop and share is an increasingly popular version of social commerce for brands looking to activate commerce through their social channels and encourage customers to promote their support or purchase on their personal social profiles. Levelfour: Shopandshare----------------------------------------------------------------------------------------------------------------------------------------------
  11. 11. There are two different versions of social currency within this category. The first is where a user’s social updates act as a currency. The second version of social currency is where your community’s social activity earns an actual currency. Levelfive: Socialcurrency----------------------------------------------------------------------------------------------------------------------------------------------
  12. 12. Social transacting is the ultimate goal in social commerce. This is where your communities can transact directly and completely in, or using, their social accounts. Levelsix: Socialtransacting----------------------------------------------------------------------------------------------------------------------------------------------
  13. 13. In order to embark on the journey towards commercialising your social media properties and making a return on your social media investments, it’s important to not look at social commerce as a single, homogenous, term. Instead, look at the various types of social commerce, understand how they relate and progress into each other, know where your community is from a maturity level, and plan a course of action that not only benefits your business but also adds value to the community you are trying to serve.
  14. 14. Download the full report here: Check out other resources like this one at www.cerebra.co.za/resources
  15. 15. AboutCerebra---------------------------------------------------------------------------------------------------------------------------------------------- Cerebra was founded in 2006 as a communication agency helping corporate brands enter the social media space. Since then, Cerebra has grown into Africa’s social business authority with a team of incredibly talented, hard-working personalities who share a passion for helping businesses transition from industrial age thinking to information age delivery.  The Cerebra business comprises four key components: Agency, Academy, Insights and Advisory, offering services covering social media marketing, training, research and strategic direction. We are in the business of aiding companies in building communities, engaging with these communities and finally activating these communities through the appropriate communication channels, whether traditional or social media. For more visit www.cerebra.co.za

×