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NOTICE: Proprietary and Confidential
This material is proprietary to Centric Consulting, LLC. It contains trade secrets and information which is solely the property of Centric Consulting, LLC. This
material is solely for the Client’s internal use. This material shall not be used, reproduced, copied, disclosed, transmitted, in whole or in part, without the express
consent of Centric Consulting, LLC.
© 2013 Centric Consulting, LLC. All rights reserved
Thinking Fast and Slow
Joseph Ours
Centric Consulting
Multi-Tasking Test
Time’s
Up12345678
First time)
Write alphabet
Second time)
Write numbers
Third time)
Alternate numbers/alpahbet
Two Systems
Say it ain’t so…
Our thinking is replete with judgment and bias
Bases of Cognitive Distortions
SocialBias
DecisionBiasMemoryBias
BeliefBias
Example Social Biases
http://www.slideshare.net/efern211/cognitive-biases-a-visual-study-guide-by-the-royal-society-of-account-planning
Example Memory Biases
http://www.slideshare.net/efern211/cognitive-biases-a-visual-study-guide-by-the-royal-society-of-account-planning
Example Decision Making Biases
http://www.slideshare.net/efern211/cognitive-biases-a-visual-study-guide-by-the-royal-society-of-account-planning
Example Belief Biases
http://www.slideshare.net/efern211/cognitive-biases-a-visual-study-guide-by-the-royal-society-of-account-planning
Challenges in the workspace
You cannot serve 2 masters
The business hates IT
Bring out the nerf guns
Why does it seem like people don’t get things the first time
Why is Beizer’s paradox true
I swore I saw that!
We just had that meeting and I can’t remember something
Context Switching
Exercise #2
Endowment Effect
This is why the business hates IT!
Exercise #3
I need 4 volunteers
This exercise, I asked 4 volunteers to:
• clap your hands
• count out loud to 10
• put your hands on your head
• cluck like a chicken
When done, I asked them what was the 2nd thing I asked them to do.
Exercise #3 redux
Pretend ALL of you are doing this at your seat
This exercise, I asked everyone to do a similar exercise
Inattentional Amnesia due to Cognitive Load
Fun reduces stress
Are you still there?
Exercise #4
2 4 6
Did you guess?
2 4 6 8 10 12
N=n*2 linear sequence
n=(1,2,3,4,5,6)
Did you consider?
2 4 6 10 14 22
N=n*2 Prime sequence
n=(1,2,3,5,7,11)
Or?
2 4 6 10 16 26
Nn=(N2)+(N1)
Think about it?
Much like finding your keys, when people jump to conclusions,
they believe their conclusion is the agreed upon one and often
fail to confirm – leading to misunderstandings.
Beizer’s Pesticide Paradox
The phenomenon that the more you test software, the
more immune it becomes to your tests
Exercise #5
See video at https://www.youtube.com/watch?v=iiEzf3J4iFk
You see what you expect
Exercise #6
See video athttps://www.youtube.com/watch?v=P3r_tSoZL4w
Inattentional Blindness
Exercise #7
This should help
Flicker Test
Our mind is a pattern matching beast!
Exercise #8
Is your card missing?
Stare Here!
Improve your investigative skills
Change your search pattern
Search for alternate answers and/or paths
Defend your answer against antagonist
Ensure gaps are not unduly filled in
Improve your observation skills
Time-box your activities
Focus/De-focus
Don’t over rely on expected results
Listen to intuition
Improve your recall skillls
Acknowledge your recall CAN be faulty
Record as you go, keep a journal
Or use a recording tool
Chunk Tests into groups 5-7
Reduce cognitive load
Minimizing Bias
Investigation
• Change your search
patterns
• Look for alternate answers
• Defend your answer
against antagonist
• What your fill-ins
Observation
• Focus/De-focus
• Time box your activities
• Listen to intuition
• Don’t over rely on
documentation, think
Recall
• Limit what you have to
recall
• Use tools to assist
• Record/Journal as you go
• Reduce cognitive load
Acknowledge Biases Exist
February 17, 2015 – Columbus, Ohio
http://qaorthehighway.com/
Q&A
@justjoehere
Joseph Ours
www.linkedin.com/josephours
http://josephours.blogspot.com
Joseph.ours@centricconsulting.com

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Thinking Fast and Slow