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Step 1:
My creative passion!

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What am I good at?
My special knowledge and
skills!
5+
What do I love to do?
What is my creative passion?
What do I really believe in?

I will do my best!
›››
Summary!

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Example of creative passion

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Step 2:
Human needs

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Maslow’s hierarchy of needs

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Free time with friends,
entertainment, nice and
comfortable outfit
Safety, clean environment, food
Human needs
Simplicity and comfort in
everyday life!
Assistance in solving social
problems!
Other needs according to Maslow’s hierarchy!

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Step 3:
My creative passion + other people’s needs
= new products and services

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Passion to make people’s lives
more beautiful and meaningful!
(Fashion, movies, theater, music)
Passion to make people’s lives
more comfortable and easy!
(Mobilephone, mobile applications)
Passion to create secure and
clean living environment!
(Green food, recycled clothes, green
energy)
Passion to assist people in
solving their social problems!
(hotels providing qualification and job to
youngsters unsecured families)
Passion to serve any other kind of people’s needs!
My creative passion + other people’s needs = products / services

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Example

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Step 4:
My creative and sustainable business idea

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Products and services making people’s lives
better and bringing to you joy of creation!
People
Products and
services
YouJoy of creation
Recognition
Money

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Example

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Checklist
Is your business idea really creative and sustainable!

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1. Does my product / service satisfy other people’s needs. Does
it make others lives more meaningful, easy, beautiful, secure?
(yes / no)
2. Does my product / service provide me feeling of self-
fulfilment and joy of creation? (yes/no)
3. Can my business idea be profitable? (yes/no)
4. Is my business idea ethical? (yes/no)
5. Does my business idea meet national laws? (yes/no)
Checklist:

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Be master of your destiny!