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Fluxstreets: Micro Brands - PPT 2006-2010

(This presentation is from the Fluxstreets web site archived from 2007
https://web.archive.org/web/20070918214652/http://fluxstreets.com:80/main/content/view/19/35/lang,en/ )

2018:
In the updated version (2018) the MicroBrands will be discussed in the context of Digital Knowledge Landscapes:

Based on the complexity theory concept of fitness landscapes, the concept of “knowledge landscapes” is a metaphor describing the transformation of knowledge peaks and valleys that surround individuals, communities, instituitions, organizations and networks within networks..

The storytelling of a MicroBrand in Knowledge Landscape:
- MicroBrand Mission
- MicroBrand Journey
- MicroBrand Authenticity
- MicroBrand Destiny

MICROBRANDS
MicroBrands are market based algorithms that can be easily created, accessed, distributed and analyzed to solve a microsegmented problem, such as Brand Mission, Brand Journey, Brand Authenticity and Brand Destiny.

MICROCLUSTERS
MicroClusters are Permanent or Temporary Autonomous Ecosystems diverse in function, structure, work arrangements, and value creation/capture in a functioning Knowledge Landscape.

MICROPLATFORMS
MicroPlatforms can monetize human effort and consumer assets on a new arbitrage between the practices adopted by platform companies and the New-New Network Effects based demand side problem-resolution processes, with new-new rules by which new customers, new communities, new workers, and new markets opens the way for radical changes in how we work, live, socialize, create value in the economy, and share the resulting profits.
Author: Aramaki, Celso Singo; Goble, Chad; Obata, Mato

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Fluxstreets: Micro Brands - PPT 2006-2010

  1. 1. FluxStreets Microbrands K.K. was a SaaS startup in Tokyo with a Microbrands Management Framework started in 2006 and sold in 2010 This presentation is from the Fluxstreets web site archived from 2007 https://web.archive.org/web/20070911190323/http://www.fluxstreets.com:80/main/index.php
  2. 2. HOME At Flux Streets, we produce, develop, and deliver new brands within specific niche markets; monitor brand reputation; create and unify small business networks; manage online advertisement campaigns; and develop innovative solutions to improve data management, visualization, and comprehension. Currently, there is a radical shift occurring in how data and content are collected, delivered, and managed. Consequently, the driving force behind consumer tastes is also changing. In the past, geography and social norms defined consumer preferences but today, with almost unlimited information available at the click of a button, individual taste is beginning to define the market. Consumers can get almost anything they desire, anytime, anywhere. Although large brands still have precedent, the growing importance of personalized niche markets and small businesses cannot be ignored. Flux Streets' mission is to redefine the methods by which organization and management of consumer and business data occurs. Our commitment to excellence in data management and comprehension allows us to consistently deliver desirable and innovative brands, contents, and services to all of our world-class partners. This presentation is from the Fluxstreets web site archived from 2007 https://web.archive.org/web/20070911190323/http://www.fluxstreets.com:80/main/index.php
  3. 3. MICROBRANDS Flux Streets manages and develop microbrands. A microbrand is any product or service sold to a small, distinct set of clientele. In the past, microbrands were also confined by their geography and location; however, today's technology allows for microbrands to reach markets that were not available to them several years ago. With the potential to reach markets anywhere in the world, the majority of microbrands can now be referred to as "global microbrands." Global microbrands ("microbrands") continue to benefit from improvements in production and distribution systems. Consumers are also benefiting greatly from these advances. A consumer's personal preference is no longer being limited to where a shop is located. Individual tastes now fuels and drives new markets, resulting in unlimited opportunity for any properly marketed microbrand. Abundance of choice has caused a long-tail distribution to emerge that shows the growing availability of niche markets. Therefore more opportunity for microbrand entrepreneurs now now exists. At Flux Streets, our mission is to recognize the potential of all microbrands and micorbrand ideas and help nurture their growth and prosperity. This presentation is from the Fluxstreets web site archived from 2007 https://web.archive.org/web/20070918214652/http://fluxstreets.com:80/main/content/view/19/35/lang,en/
  4. 4. NETWORKS Flux Streets’ microbrand networks offer a vast array of contents and services to users around the world. Each of our networks cater to the demands of specific demographic markets in North America and Asia. By providing each market with a wide variety of rich online experiences, our networks can develop a positive relationship with our customers and provide more personalized advertisements and content. The following are some of the networks within the Flux Streets framework: Tokyo Garage Network The Tokyo Garage Network focuses on delivering unique and interesting contents to young, adult males in North America. The network will relate primarily to pop and underground culture from Japan and Asia. Latin Streets Network Young adult women in Japan, one of the most powerful consumer groups on the planet, are the target market for the Latin Streets Network. We aim to bring these customers news and information on hottest trends in fashion and lifestyle outside of their native country. This presentation is from the Fluxstreets web site archived from 2007 https://web.archive.org/web/20070918214753/http://fluxstreets.com:80/main/content/view/40/53/lang,en/
  5. 5. NETWORKS Asian Streets Network Much like the Latin Streets Network, the Asian Streets network serves another powerful market demographic: North American females between eighteen and thirty-five. This network is dedicated to giving fashion and lifestyle news and advice from the most popular destinations in Asia. Drible Network The Drible microbrand, and the network is anchors, provide young, male adults in Japan with news, competitions, and a bragging space all revolving around the world of soccer and the multitude of teams within it. Production Network Our Production Network will strive to connect the world's top artists and producers with the brightest minds in investment and business. It shall be used by individuals inside and outside of its boundaries to generate new ideas and innovative products. This presentation is from the Fluxstreets web site archived from 2007 https://web.archive.org/web/20070918214753/http://fluxstreets.com:80/main/content/view/40/53/lang,en/
  6. 6. SYSTEM Flux Streets' System SOA (Service Oriented Architecture) is commonly defined as an approach to integrate loosely coupled services in order to provide interoperability, orchestration and reusability of resources within a company's network. As a result, enterprises can respond quickly and cost-effectively to market changes and simplify the interconnection of IT assets. Flux Streets' system is a SOA-based solution built from a collection of open-source applications aiming to manage the company and the microbrands within it. It is composed of BPM (Business Process Management), ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), BI (Business Intelligence) services, and collaboration tools. Once integrated, these components will work seamlessly together in order to increase product quality and company revenue, as well as improve Flux Streets operational agility. This presentation is from the Fluxstreets web site archived from 2007 https://web.archive.org/web/20070918214644/http://fluxstreets.com:80/main/content/view/39/52/lang,en/
  7. 7. TEAM AND INVESTORS Investors Flux Streets has been seeding since September 2006 in Tokyo, Japan. At present, we are preparing to launch the company in July, 2007. Investment in Flux Streets comes primarily from our project financers in the United States and Japan. Team Celso Singo Aramaki (Director President) Mato Obata (Director) Marcos Fukase (IT Managing Director) Chad Goble (Microbrands Managing Director) Adam Tuffley (Web Application Manager) Fernando Uchiyama (Web Programming Manager) This presentation is from the Fluxstreets web site archived from 2007 https://web.archive.org/web/20070918214749/http://fluxstreets.com:80/main/content/view/27/50/lang,en/
  8. 8. FluxStreets Microbrands K.K. was a SaaS startup in Tokyo with a Microbrands Management Framework started in 2006 and sold in 2010 This presentation is from the Fluxstreets web site archived from 2007 https://web.archive.org/web/20070911190323/http://www.fluxstreets.com:80/main/index.php Present Day Contact: http://celsosingoaramaki.com/2006-2010-celso-singo-aramaki- fluxstreets-microbranding/ projects@celsosingoaramaki.com

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  • CelsoAramaki

    Feb. 6, 2018

(This presentation is from the Fluxstreets web site archived from 2007 https://web.archive.org/web/20070918214652/http://fluxstreets.com:80/main/content/view/19/35/lang,en/ ) 2018: In the updated version (2018) the MicroBrands will be discussed in the context of Digital Knowledge Landscapes: Based on the complexity theory concept of fitness landscapes, the concept of “knowledge landscapes” is a metaphor describing the transformation of knowledge peaks and valleys that surround individuals, communities, instituitions, organizations and networks within networks.. The storytelling of a MicroBrand in Knowledge Landscape: - MicroBrand Mission - MicroBrand Journey - MicroBrand Authenticity - MicroBrand Destiny MICROBRANDS MicroBrands are market based algorithms that can be easily created, accessed, distributed and analyzed to solve a microsegmented problem, such as Brand Mission, Brand Journey, Brand Authenticity and Brand Destiny. MICROCLUSTERS MicroClusters are Permanent or Temporary Autonomous Ecosystems diverse in function, structure, work arrangements, and value creation/capture in a functioning Knowledge Landscape. MICROPLATFORMS MicroPlatforms can monetize human effort and consumer assets on a new arbitrage between the practices adopted by platform companies and the New-New Network Effects based demand side problem-resolution processes, with new-new rules by which new customers, new communities, new workers, and new markets opens the way for radical changes in how we work, live, socialize, create value in the economy, and share the resulting profits. Author: Aramaki, Celso Singo; Goble, Chad; Obata, Mato

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