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Flexible Desktops
                                        for the   Dynamic Workplace




Flexible Desktops. Dynamic Workplace.                     © 2012 All rights reserved to Ceedo.
© 2012 All rights reserved to Ceedo.




About Ceedo
          We are a privately held company, established in
          2005

          We specialize in developing innovative
          enterprise-class IT solutions that solve the
          toughest issues confronting modern IT

          Our products are based on our proprietary
          application and run-time virtualization
          technology

          Our products are used by over 4,000,000 users
          worldwide

Flexible Desktops. Dynamic Workplace.
IT’s a New World
                                          Once IT served users
                                       Today users consume IT




© 2012 All rights reserved to Ceedo.
© 2012 All rights reserved to Ceedo.




Consumerization of IT

                 Users want to work anywhere, any time




Flexible Desktops. Dynamic Workplace.
© 2012 All rights reserved to Ceedo.




IT’s a New World

     With their own applications, and on any device…




Flexible Desktops. Dynamic Workplace.
© 2012 All rights reserved to Ceedo.




“Cunsumerization of IT”

                  Today, the end-users are setting the pace!




Flexible Desktops. Dynamic Workplace.
© 2012 All rights reserved to Ceedo.




Corporate IT is Changing…

       And the old way of doing IT…

                                        Can no longer meet the demand




Flexible Desktops. Dynamic Workplace.
© 2012 All rights reserved to Ceedo.




Real IT

                      So today IT is trying these approaches:
                                                  Central Management




        Home PCs                        Devices     Terminals          Laptops    Office PCs
Flexible Desktops. Dynamic Workplace.
© 2012 All rights reserved to Ceedo.




Real IT

                      So today IT is trying these approaches:
                                                  Central Management
          Remote Desktop
       (Thin Clients, VDI, TS…)




        Home PCs                        Devices     Terminals          Laptops    Office PCs
Flexible Desktops. Dynamic Workplace.
© 2012 All rights reserved to Ceedo.




Real IT

                      So today IT is trying these approaches:
                                                  Central Management
          Remote Desktop                                                         Local Execution
       (Thin Clients, VDI, TS…)                                                   (Regular PCs)




        Home PCs                        Devices     Terminals          Laptops            Office PCs
Flexible Desktops. Dynamic Workplace.
© 2012 All rights reserved to Ceedo.




Real IT

Each of these suffers from a fundamental problem
                                                  Central Management
          Remote Desktop                                                         Local Execution
       (Thin Clients, VDI, TS…)                                                   (Regular PCs)




                                           A Problem We’ve Solved!



        Home PCs                        Devices     Terminals          Laptops            Office PCs
Flexible Desktops. Dynamic Workplace.
© 2012 All rights reserved to Ceedo.




The Fundamental Problem:

          The desktop and its applications are glued together
            • They are integrated with the system and its components - they cannot be separated




Flexible Desktops. Dynamic Workplace.
© 2012 All rights reserved to Ceedo.




And All Our Solutions Start Here:

          We make the entire application layer independent!
           •     No matter which solution you choose for your desktop management




Flexible Desktops. Dynamic Workplace.
© 2012 All rights reserved to Ceedo.




All Our Solutions Start Here:
          We make the entire application layer independent!
           •     No matter which solution you choose for your desktop management.




                                                                                    Self-contained

                                                                                    Plug ’n’ Play

                                                                                    Sandboxed

                                                                                    Portable

                                                                                    Compatible


Flexible Desktops. Dynamic Workplace.
© 2012 All rights reserved to Ceedo.




Ceedo Implementation




           Cloud Desktop (VDI)                                    Unmanaged PCs:
                                                                Home, BYOD & Public



                                        Corporate PCs/Laptops
Flexible Desktops. Dynamic Workplace.
Benefits and Features
                                                    Per Product




© 2012 All rights reserved to Ceedo.
© 2012 All rights reserved to Ceedo.

                                                 Ceedo Desktop

Ceedo Desktop

           Ceedo Desktop:
           Modular End-User Environments.




Flexible Desktops. Dynamic Workplace.
© 2012 All rights reserved to Ceedo.

                                                                    Ceedo Desktop

On Corporate PC

      Un-locked PCs (users have admin rights) are:
      • Vulnerable to malware infections
      • Vulnerable to app compatibility issues
      • Hard to manage
      • Cause image sprawl (one OS per one user)
                            But users are more productive!!!




Flexible Desktops. Dynamic Workplace.
© 2012 All rights reserved to Ceedo.

                                                                      Ceedo Desktop

On Corporate PC

      Locking down the OS reduces desktop TCO by $1,237*
      and eliminates 92% of security vulnerabilities**

      And with Ceedo, companies can lock down the OS
      without locking down users…         *Gartner **Microsoft




Flexible Desktops. Dynamic Workplace.
© 2012 All rights reserved to Ceedo.

                                                                   Ceedo Desktop

On Corporate PC
      + Deploy applications to end-points with zero install




Flexible Desktops. Dynamic Workplace.
© 2012 All rights reserved to Ceedo.

                                             Ceedo Desktop

In Cloud Desktop (VDI)




Flexible Desktops. Dynamic Workplace.
© 2012 All rights reserved to Ceedo.

                                                          Ceedo Desktop

In Cloud Desktop (VDI)




   “1-to-Many” deployment with “1-to-1” advantages


Flexible Desktops. Dynamic Workplace.
© 2012 All rights reserved to Ceedo.




Ceedo Enterprise

            Ceedo Enterprise
            Managed Applications on Unmanaged Machines




Flexible Desktops. Dynamic Workplace.
© 2012 All rights reserved to Ceedo.

                                         Ceedo Enterprise

In Portable Computing




Flexible Desktops. Dynamic Workplace.
© 2012 All rights reserved to Ceedo.

                                                                        Ceedo Enterprise

In Portable Computing

      Corporate applications managed by an administrator on unmanaged PCs
       No need for expensive laptops
       No need to open the network to outside threats
       Allow users to use ANY computer, ANY time – both on and offline




Flexible Desktops. Dynamic Workplace.
© 2012 All rights reserved to Ceedo.

                                                          Ceedo Enterprise

Ceedo for Citrix

           Ceedo for Citrix
          Plug 'n‘ Play Two-Factor Authentication Middleware with
          a Citrix Receiver and a Sandboxed Browser on any 2FA
          Portable Device.




Flexible Desktops. Dynamic Workplace.
© 2012 All rights reserved to Ceedo.

                                                                                                      Ceedo for Citrix

Solution: Extended 2FA Devices
    Solution: Pack everything into a plug-and-play platform on USB drive or token!

          Administrator pre-configures
          components and apps in a Ceedo             Ceedo            Receiver     Sandboxed            Self-Signed
          for Citrix Workspace, and installs it     Workspace          Client       Browser             Certificate

          on a flash drive or USB token
                                                      VPN SSL        Additional      Token             Data & User
                                                    Add-on & URL     Software      Middleware            Policies
          USB drives or installation Packages
          delivered to end-users
          (usually in a read-only partition)


          Users plug in devices and start
          working immediately! Zero-install,
          zero footprint - nothing is left
          behind after the device is unplugged      Home PC        Laptop/Any PC    Contractors             Branch PCs



          Workspaces can be managed remotely from the cloud
Flexible Desktops. Dynamic Workplace.
© 2012 All rights reserved to Ceedo.

                                                              Ceedo Personal

Ceedo Personal

           Ceedo Personal
          Private plug 'n’ play Workspace and applications on any
          USB storage device.




Flexible Desktops. Dynamic Workplace.
© 2012 All rights reserved to Ceedo.

                                                                                 Ceedo Personal

Solution: Ceedo Personal for ISPs and OEMs
          For Portable Storage and Electronic Consumer Goods Manufacturers
            Embed Ceedo Personal Plug 'n’ Play PC and Applications
            • Added value and Unique Selling Proposition
            • Distribute hardware-related applications:
                    • Reduce CD costs
                    • Reduce helpdesk costs due to
                      compatibilities/installation issues


          For Service Providers
            On-Demand Streaming Applications From the Cloud
            • Little to no upfront investment in infrastructure
            • Experience: zero latency, zero footprint,
              with offline access and installation issues
Flexible Desktops. Dynamic Workplace.
© 2012 All rights reserved to Ceedo.




Selected Customers

            Managed Workspace




                            PC On A Stick




                                        PnP Secure Remote Access




                                        Single product, multiple solutions
Flexible Desktops. Dynamic Workplace.
© 2012 All rights reserved to Ceedo.




To conclude we can simply say that…
           Security                     Portability   Manageability   Usability




             These are just a few of the companies that benefit from our
                                   solutions today




Flexible Desktops. Dynamic Workplace.
Thank you for your time




© 2012 All rights reserved to Ceedo.

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Ceedo - the Flexible Desktop

  • 1. Flexible Desktops for the Dynamic Workplace Flexible Desktops. Dynamic Workplace. © 2012 All rights reserved to Ceedo.
  • 2. © 2012 All rights reserved to Ceedo. About Ceedo We are a privately held company, established in 2005 We specialize in developing innovative enterprise-class IT solutions that solve the toughest issues confronting modern IT Our products are based on our proprietary application and run-time virtualization technology Our products are used by over 4,000,000 users worldwide Flexible Desktops. Dynamic Workplace.
  • 3. IT’s a New World Once IT served users Today users consume IT © 2012 All rights reserved to Ceedo.
  • 4. © 2012 All rights reserved to Ceedo. Consumerization of IT Users want to work anywhere, any time Flexible Desktops. Dynamic Workplace.
  • 5. © 2012 All rights reserved to Ceedo. IT’s a New World With their own applications, and on any device… Flexible Desktops. Dynamic Workplace.
  • 6. © 2012 All rights reserved to Ceedo. “Cunsumerization of IT” Today, the end-users are setting the pace! Flexible Desktops. Dynamic Workplace.
  • 7. © 2012 All rights reserved to Ceedo. Corporate IT is Changing… And the old way of doing IT… Can no longer meet the demand Flexible Desktops. Dynamic Workplace.
  • 8. © 2012 All rights reserved to Ceedo. Real IT So today IT is trying these approaches: Central Management Home PCs Devices Terminals Laptops Office PCs Flexible Desktops. Dynamic Workplace.
  • 9. © 2012 All rights reserved to Ceedo. Real IT So today IT is trying these approaches: Central Management Remote Desktop (Thin Clients, VDI, TS…) Home PCs Devices Terminals Laptops Office PCs Flexible Desktops. Dynamic Workplace.
  • 10. © 2012 All rights reserved to Ceedo. Real IT So today IT is trying these approaches: Central Management Remote Desktop Local Execution (Thin Clients, VDI, TS…) (Regular PCs) Home PCs Devices Terminals Laptops Office PCs Flexible Desktops. Dynamic Workplace.
  • 11. © 2012 All rights reserved to Ceedo. Real IT Each of these suffers from a fundamental problem Central Management Remote Desktop Local Execution (Thin Clients, VDI, TS…) (Regular PCs) A Problem We’ve Solved! Home PCs Devices Terminals Laptops Office PCs Flexible Desktops. Dynamic Workplace.
  • 12. © 2012 All rights reserved to Ceedo. The Fundamental Problem: The desktop and its applications are glued together • They are integrated with the system and its components - they cannot be separated Flexible Desktops. Dynamic Workplace.
  • 13. © 2012 All rights reserved to Ceedo. And All Our Solutions Start Here: We make the entire application layer independent! • No matter which solution you choose for your desktop management Flexible Desktops. Dynamic Workplace.
  • 14. © 2012 All rights reserved to Ceedo. All Our Solutions Start Here: We make the entire application layer independent! • No matter which solution you choose for your desktop management. Self-contained Plug ’n’ Play Sandboxed Portable Compatible Flexible Desktops. Dynamic Workplace.
  • 15. © 2012 All rights reserved to Ceedo. Ceedo Implementation Cloud Desktop (VDI) Unmanaged PCs: Home, BYOD & Public Corporate PCs/Laptops Flexible Desktops. Dynamic Workplace.
  • 16. Benefits and Features Per Product © 2012 All rights reserved to Ceedo.
  • 17. © 2012 All rights reserved to Ceedo. Ceedo Desktop Ceedo Desktop Ceedo Desktop: Modular End-User Environments. Flexible Desktops. Dynamic Workplace.
  • 18. © 2012 All rights reserved to Ceedo. Ceedo Desktop On Corporate PC Un-locked PCs (users have admin rights) are: • Vulnerable to malware infections • Vulnerable to app compatibility issues • Hard to manage • Cause image sprawl (one OS per one user) But users are more productive!!! Flexible Desktops. Dynamic Workplace.
  • 19. © 2012 All rights reserved to Ceedo. Ceedo Desktop On Corporate PC Locking down the OS reduces desktop TCO by $1,237* and eliminates 92% of security vulnerabilities** And with Ceedo, companies can lock down the OS without locking down users… *Gartner **Microsoft Flexible Desktops. Dynamic Workplace.
  • 20. © 2012 All rights reserved to Ceedo. Ceedo Desktop On Corporate PC + Deploy applications to end-points with zero install Flexible Desktops. Dynamic Workplace.
  • 21. © 2012 All rights reserved to Ceedo. Ceedo Desktop In Cloud Desktop (VDI) Flexible Desktops. Dynamic Workplace.
  • 22. © 2012 All rights reserved to Ceedo. Ceedo Desktop In Cloud Desktop (VDI) “1-to-Many” deployment with “1-to-1” advantages Flexible Desktops. Dynamic Workplace.
  • 23. © 2012 All rights reserved to Ceedo. Ceedo Enterprise Ceedo Enterprise Managed Applications on Unmanaged Machines Flexible Desktops. Dynamic Workplace.
  • 24. © 2012 All rights reserved to Ceedo. Ceedo Enterprise In Portable Computing Flexible Desktops. Dynamic Workplace.
  • 25. © 2012 All rights reserved to Ceedo. Ceedo Enterprise In Portable Computing Corporate applications managed by an administrator on unmanaged PCs  No need for expensive laptops  No need to open the network to outside threats  Allow users to use ANY computer, ANY time – both on and offline Flexible Desktops. Dynamic Workplace.
  • 26. © 2012 All rights reserved to Ceedo. Ceedo Enterprise Ceedo for Citrix Ceedo for Citrix Plug 'n‘ Play Two-Factor Authentication Middleware with a Citrix Receiver and a Sandboxed Browser on any 2FA Portable Device. Flexible Desktops. Dynamic Workplace.
  • 27. © 2012 All rights reserved to Ceedo. Ceedo for Citrix Solution: Extended 2FA Devices Solution: Pack everything into a plug-and-play platform on USB drive or token! Administrator pre-configures components and apps in a Ceedo Ceedo Receiver Sandboxed Self-Signed for Citrix Workspace, and installs it Workspace Client Browser Certificate on a flash drive or USB token VPN SSL Additional Token Data & User Add-on & URL Software Middleware Policies USB drives or installation Packages delivered to end-users (usually in a read-only partition) Users plug in devices and start working immediately! Zero-install, zero footprint - nothing is left behind after the device is unplugged Home PC Laptop/Any PC Contractors Branch PCs Workspaces can be managed remotely from the cloud Flexible Desktops. Dynamic Workplace.
  • 28. © 2012 All rights reserved to Ceedo. Ceedo Personal Ceedo Personal Ceedo Personal Private plug 'n’ play Workspace and applications on any USB storage device. Flexible Desktops. Dynamic Workplace.
  • 29. © 2012 All rights reserved to Ceedo. Ceedo Personal Solution: Ceedo Personal for ISPs and OEMs For Portable Storage and Electronic Consumer Goods Manufacturers Embed Ceedo Personal Plug 'n’ Play PC and Applications • Added value and Unique Selling Proposition • Distribute hardware-related applications: • Reduce CD costs • Reduce helpdesk costs due to compatibilities/installation issues For Service Providers On-Demand Streaming Applications From the Cloud • Little to no upfront investment in infrastructure • Experience: zero latency, zero footprint, with offline access and installation issues Flexible Desktops. Dynamic Workplace.
  • 30. © 2012 All rights reserved to Ceedo. Selected Customers Managed Workspace PC On A Stick PnP Secure Remote Access Single product, multiple solutions Flexible Desktops. Dynamic Workplace.
  • 31. © 2012 All rights reserved to Ceedo. To conclude we can simply say that… Security Portability Manageability Usability These are just a few of the companies that benefit from our solutions today Flexible Desktops. Dynamic Workplace.
  • 32. Thank you for your time © 2012 All rights reserved to Ceedo.

Editor's Notes

  1. Ceedo is a privately held Israeli company that develops innovative technologies and flexible computing solutions that deal with both the old and new challenges faced by IT.To-date we have over 4,000,000 users using our solutions worldwide, and we have partnerships with some of the largest key players in the IT and security world.
  2. When we speak of new IT challenges, we of course speak of the “new users”and how their behavior and needs change the way IT manages their desktops and applications.
  3. Today users demand the ability to use their applications anywhere, any time.
  4. They also want their own applications on any device.
  5. Now, we all know that the world is becoming dynamic,and is no longer like the time when IT told the user what he could and couldn’t do. Today the tables have turned and it’s the users who are setting the pace.
  6. And the old ways for managing and deploying desktops simply doesn’t meet the new demands.
  7. So today, to centrally manage the desktop, IT is trying a host of different solutions that are roughly divided into two parts:
  8. The first is cloud computing, where desktops and/or apps run remotely from the cloud
  9. The second is to simply distribute applications using installation managers which push installation files to end-points.
  10. But those two solutions still suffer from one fundamental problem…A problem that we at Ceedo have solved!
  11. The problem: Today the desktop and applications are inseparably glued together.
  12. The solution: Ceedo can separate the entire application layer on any platform you might use
  13. All the applications run in a self-contained,Plug-and-PlaySecurely sandboxed and portable capsuleReady to run on any PC
  14. Which means that it doesn’t matter if you are using Cloud computing, VDI, application deployment for corporate PCs, or deliveringsolutions for non-corporate PCs…Ceedo’s solutions can fit into all of them - and make them SAFE & COST-EFFECTIVE.
  15. Ceedo Desktop:Deliver Modular End-User Environments for Managed Corporate PCs and Stateless VDI Platforms
  16. And even more impressively:Ceedo Desktop allows organizations to lock down their PCs without locking down their users!
  17. And even more impressively:Ceedo Desktop allows organizations to lock down their PCs without locking down their users!
  18. Ceedo desktop can deliver fully-functional applications to end-points without installing them at all, and without the problems of application virtualization or layering solutions!
  19. This can also make VDI into a viable and cost-effective solution with minimum effort
  20. This can also make VDI into a viable and cost-effective solution with minimum effort
  21. For instance, in portable computing outside of the organization…
  22. For instance, in portable computing within the organization…
  23. For instance, in portable computing within the organization…
  24. For instance, in the organizations…
  25. For instance, in the organizations…
  26. So to conclude, we can simply say that –IT has to – and is – changing, and with Ceedo’s solutions:Organizations can make a smooth transition into the new world, by:Adapting their exiting infrastructures to these changes; Easing the adoption of new solutions, and doing so by integrating Ceedo into any platform;Simplifying management; Increasing security, and easing portability.