1. Cedric Bridgewater, Jr., MBA
225.573.1265 cedric.bridgewater@gmail.com
https://www.linkedin.com/in/cedricbridgewater
Marketing Manager:
Innovative marketing and branding professional with extensive direct consumer and business marketing
experience. Highly precise, detail oriented, multi-tasker who excels at delivering results. Top notch
communication and presentation skills with a knack for understanding the big picture and consider total
brand experience. Team builder and project manager that sees tasks through from ideation to
implementation. Strong interpersonal skills with core values of honesty, integrity and loyalty.
Core strengths:
Strategic Communicator Excellent Presentation Skills Self-Starter/Multitasker
Creative and Analytical Thinker Collaboration and Team Oriented Results Oriented
Strategic Executer International Experience Efficiently Organized
Professional Experience:
Marketing Specialist, National Residential Mortgage 2014-Present
Report to Director of Marketing, collaborating with partners to develop market insight, sale leads, training
presentations, and internal communications with an extensive range of marketing projects
 Manage content and all channels of marketing, also develop and execute quarterly marketing
plans to achieve long and short term goals
 Consult 200+ loan officers on brand identity development and managing marketing
communication via publication campaigns (ads, articles, billboards), event planning, newsletters,
email-blast, flyers, and postcards on an annual budget of $2.5 million
 Oversee vendor partnerships and negotiations for promotional initiatives
 Manage field communication to track and report current market trends to executives
 Create and present marketing training material bi-weekly to large classes of new hires
 Manage a close relationship with the designer to review for edits to disclosures or branding
 Develop web-pages, email signatures, and distribute relocation communication for new hires
 Launched and managed projects such as:
o Social media campaign (Zillow & Yelp)
o Diversity campaign
o G.E.A.R. (Generate, Execute, Analyze, Remediate) Campaign
Global Account Manager, Emerson Process Management (Temp Hire) 2013-2014
Work closely with Business Development Executives, Client-Service partners and multidisciplinary account
teams to drive revenue growth and strengthen relationships on multiple accounts
 Led a large, matrix, cross-functional project team through communication realignment initiatives
 Developed and managed marketing strategies for measurement products targeted to business -
to-business and business-to-consumers across Europe and Latin American countries
 Designed and implemented internal marketing strategies to integrate sales and manufacturing
teams to drive volume of sales for Latin American companies to reduce production times
 Managed a pipeline to create exceptional customer service relationships to grow sales by 30%
within first six months of service

2. Mortgage Account Manager, Wells Fargo (3600 Employee Downsize) 2012-2013
Under direction of the VP of Client Services, responsible for working with clients to design and develop
effective strategies and campaigns to achieve client objectives
 Managed business-to-consumer marketing content efforts to engage borrowers with a Book-Of-
Business totaling over $180 million
 Assisted with, and audited, newsletters and email campaigns for brand standards
 Tracked, measured, and analyzed special accounts to report trends and ROI on campaigns
 Managed relationships with title, inspection, and legal partners for compliance requirements
Field Professional/Analyst, Ameriprise Financial (Growth Opportunity) 2010-2012
Process service requests related to advisor compensation, FINRA licensing, corporate registration, payroll
processing, partnering with vendors and participating in publication events
 Managed field communication to meet licensure deadlines, increasing payouts by 30%
 Administered and archived informational library for cross-business usage
 Assisted with the set up and functioning of corporate events and tradeshows
 Created excel sheets to interpret the trending activities of the financial advisors
 Developed spreadsheets and presentations to report market results to executives
Marketing Coordinator, Iberville Credit Union (Graduate School) 2008-2010
Marketing coordinator, liaison responsible for marketing research and campaign initiatives to expand
awareness and build brand within community through media, relationship and guerilla marketing
 Analyzed competitive campaigns and made strategic recommendations that resulted in brand
awareness and developed competitive positioning
 Designed, updated, and tracked electronic/print material that was distributed to internal and
external audiences designed to create awareness of new products, services, and promotions
 Collaborated with marketing directors to developed/deliver high-impact marketing initiatives that
generated consumer traffic through multiple channels, realized a 30% increase in new customers
 Analyzed field performance and developed strategies to aid underperforming markets
Programs/Systems:
Oracle Salesforce Photoshop Outlook Adobe
Lightroom Illustrator Mainframe Doc Systems Google Analytics
Windows/Mac Microsoft Office (Excel, Access, Word, PowerPoint)
Education:
 Master of Business Administration, specializing in International Business
Saint Mary’s University of Minnesota (Philippines Capstone)
 Bachelor of Science, specializing in Marketing and Communications
Southern University & Agricultural and Mechanical College