1. ReputationPhoenix.com
Ceci Tognotti
Arizona Sky SEO & Digital Marketing
TRENDS
2017
5 STAR REPUTATION PHOENIX GUIDE

2. 2017 GUIDE: Your 5 Star Reputation Marketing Plan
“How to Sustainably drive Authority, Rank and Traffic to your Local Business.”
1. Why do I need Reputation Marketing?
2. How is Reputation Marketing more important than SEO-alone Page One Rank?
3. What are the best strategies for marketing your 5 Star Reputation?
4. When is the optimum time to motivate your Customers, Clients or Patients to
provide a 5 Star Review - or, Complaint?
5. Where should your Customers leave a review so that you can resolve complaints
before an unfavorable review goes public?
“We Monitor, Build and Market your Local Business Brand Reputation with the Power
of Video + Multi-Media Syndication and SEO (Search Engine Optimization).”Arizona Sky SEO
ReputationPhoenix.co
m
FREE Local Business
Reputation Report
STEP 1

3. Understanding “5 Star Reputation Marketing”
Managing “Trust”
Daily Monitoring of your
Brand Online is Critical
● “Google My Business” Maps
and Information
● Good/Bad Reviews
● Social Media Engagement
● Listings in Directories and
Citation Sites (i.e. Yelp)
Building “Authority”
Digital Word-of-Mouth
Visibility
● Stream Content -
Periscope/Facebook
Live/Google Hangouts
● On-Site Reviews
● Verified 5 Star Review &
Interview Videos
● Mobile Responsive Website
● SMS Notifications
Marketing “Value”
5 Star Reputation
Syndication:
● Social Media
● YouTube Channel
● Blog Embeds
● Lead Generation Page
● Press Releases
● Facebook/Google Ads

4. Reputation Marketing Objective
“Start to Build an Evergreen, Trusted Authority for your Local Business
with a 5-Star Reputation Marketing Plan designed to
Dominate your Marketplace.
And Video Content Syndication has proven to be the #1 Strategy for
actively delivering transactional, high-value Information through Local
Business Video Channels i.e. YouTube, Social Media platforms,
Blogs/Web 2.0 properties, as well as for Marketing Verified 5-Star
Review and Expert Interview Videos, Product Demonstrations,
Live-Streamed Posts, Live Events and Evergreen Webinars.”
ReputationPhoenix.com - ArizonaSkySEO.com
“Dominate‘search’ or GoHome!”
SUE BELL, CEONetwork Empire

5. Understanding the Online and
Offline Benefits of focusing on
your “Reputation”
Understanding the Benefits
of Evergreening your
Reputation.
● Build A Sustainable Brand

6. Understanding the Online and
Offline Benefits of focusing on
your “Reputation”
Understanding the Benefits
of Evergreening your
Reputation.
● A Sustainable Brand
● Priority Adwords Positioning

7. Understanding the Online and
Offline Benefits of focusing on
your “Reputation”
Understanding the Benefits
of Evergreening your
Reputation.
● A Sustainable 5-Star Brand
● Priority Adwords Positioning
● Maximized SEO Results
● Status as “The Authority” in
Your Local Market With 5-Star
Review & Interview Videos
and Syndication Strategies.

8. Understanding the Online and
Offline Benefits of focusing on
your “Reputation”
Understanding the Benefits
of Evergreening your
Reputation.
● A Sustainable 5-Star Brand
● Priority Adwords Positioning
● Maximize SEO Results
● Status as “The Authority” in
Your Local Market With 5-Star
Review & Interview Videos
and Content Syndication
Strategies.
● Evergreen Trust by Engaging
Actively with Customers,
Clients, Patients via Regular
Video Posts and All-Media
Syndication Strategies.

9. Local Business
Keyword
Search Results
Page One Search Results = High Authority
“Visibility” For Local Businesses
Google loves Video + Relevant Content
● 5 Star Reputation Review Videos
● Local Expert Interview Videos
● Press Releases : New Product, Service, Event
● YouTube Local Business Channel: Demonstration,
Interview Videos, Live Streaming & Evergreen Webinars,
smartphone Selfies and onsite Reviews
Local Business Goals:
● Page One Rank for Niche Keyword+Location
● Local Business Displayed in Google 3-pak
● 5-Star Page One Multiple Keyword Domination
*Organic Search Results - NOT Paid or Sponsored Ads)

10. Local Business
Step-By-Step Toward
Search Engine Domination
“Think of Page One Search Results as Google
rewarding ‘White Hat’ Customer-centric
companies committed to building Trusted
Authority by consistently providing Value - i.e.
Relevant and Transactional Video Content.”
ArizonaSkySEO.com
“At Arizona Sky SEO & Digital Marketing we initially deploy
a Strategy of Ongoing Authority Content Syndication to help
Local Businesses thrive by Dominating Search.” Ceci Tognotti
● 5 Star Reputation Video Review Syndication
● Local Expert Interview Syndication
● 5 Star Citations (i.e. Yelp/Directories) Syndication
● 5-Star YouTube Local Business Channel Syndication
● 5-Star YouTube thumbnails with Keyword in
description.
● High Authority Branded Network of Web 2.0 Blogs and
Social Media Video Post Syndication
● Monthly Press Releases - Spotlight Events, Sponsored
Charities & What’s New in Products/Services!
● Keyword + Location Lead Generation Pages
● Claimed & Verified “Google My Business”
● 5-Star Positioned Influencers reside in Google’s 3-pak
NEW Local Business BETA!
Ask about Arizona Sky Digital
Marketing’s “Competitive Edge
A.I. BETA” Knowledge Graph &
Structured Mark-up Premium
Optimization to Dominate Search
(JSON-LD/Schema.org)

11. 2017 Digital Marketing Trends
Google Rules for the Benefit
of its Customers
“Google’s ever-changing ranking algorithms
increasingly reward priority Page One Rank to Local
Business which utilize video, encouraging search results
that visually provide Google’s Customers with
high-value content relevant to their Keyword term.”
ArizonaSkySEO.com
Implications of NOT providing Value:
● Loss of Adwords Prime Positioning
● De-indexed Pages
● Loss of Trusted Authority
● Loss of Page One Ranking
Online Reputation Matters
“Search Result Clicks by Online Buyers are, by an ever
increasing pattern-of-trust, being driven by verified
Digital Word-Of-Mouth 5 Star Reviews, Citations and
Reputation Review Videos.” ReputationPhoenix.com
Implications of Ranking a 5 Star Reputation:
● Local Businesses with 5 Star Reviews are second in
priority “clicks” only to trusted recommendations by
Friends and Family.
● Evergreen your Local Business’s Brand and Authority
by syndicating your 5 Star Reputation across Social
Media and Multi-media platforms.
Without TRUST
Self-Promotion is just
BLAH. . .
BLAH. . .
BLAH. . .
It’s about
“Customer
experience! “

12. Google, Video And Your 5 Star Reputation
Findings
“Video enhances the Actual and Emotional Verification
of Online Reviews and Citations via the value-added
effects of direct and personal engagement. Evergreen
Branding Videos are strategically Search Engine
Optimized and always relevant to Keywords.”
ReputationPhoenix.com
Client Implications:
● Google loves Video for the perception of
higher-value, transactional Content delivered to
Customers and ranks accordingly.
● 5-Star Reputation Marketing evergreens a Local
Brand’s Page One Rank with a strategic and natural
build-up of Trust and Authority. 20XX?
1 mo
Begin
5-Star
BETA
Offer
(w/o SEO)
20XX
3 mo
BETA
Results:
(12 Total)
5-Star
Syndicated
Review and
Expert
Interview
Videos
Reputation
Monitoring
20XX
6 mo
BETA
Offer
Results +
Added
*Upgrades
(24)
Syndicated
Videos +
Local
Business
YouTube
Channel
(6) Press
Releases
(1)Lead
Generation
Page
Reputation
Suite:
Managing,
Building
Marketing 20XX
?
5
Evergreen
Page
One
*Trust
Factor &
SEO
Upgrades
to speed
Pg 1
Results
can be
ordered at
any time.
Optimized Web Presence +
Ongoing Syndicated Video
Content + 5 Star Reviews +
Local Biz Press Releases =
“Evergreen Pg 1 Rank”
in Search Results

13. REPUTATION: Buyer’s TRUST FACTORS
Online Reviews
● # 2 Trust Factor: Verified 5 Star Reviews
● Page One Domination by a Search Result
Word-Of-Mouth
Friends & Family
● Trust Transferred to Brand/Local Business
● #1 Trust Factor: Personal Recommendation
YouTube Videos
● Genuine, Knowledgeable Presenter
● Compelling Local Business Channel
Mobile Search ● # of 5 Star Review Citations i.e. by Yelp
● Mobile Responsive Website Theme

14. Jan Feb Mar Apr May Jun Jul Jul
Schedule - 5 Star Reputation Phoenix Marketing
2017 5 Star Reputation Marketing & Video Production & Syndication Plan
Reputation & Branding Video Syndication:
● Weekly/Monthly: 5-Star Review Videos “Basic”
● Local Expert 90sec Video “3 Tips” Audio+Slides
Advanced Marketing Projects
● Local Expert On-Camera Interviews & Scripting
● Local Business Branded YouTube Channel
● Lead Generation Page: Keyword + Location
● Live Stream and Evergreen Webinar Strategies
● Optimized Press Releases
● Heads-Up On-Site Review Training for Staff
Reputation Monitoring/Management
● Correct Local Listings
● Monitor Reviews & Citations
● Weekly/Monthly Reports
Download Your Local Business Reputation Report => ReputationPhoenix.com
Understand your Local Brand’s Current Reputation Score using Social Media, Press Releases,
Directory and Citation Site Reviews and Comments to Build Your 5-Star Reputation Strategically.

15. ArizonaSkySEO.com / ReputationPhoenix.com
Ceci Tognotti
“Our Strategic Methods for
Digitally Marketing Your unique
Brand & Reputation are
designed to build your
Company into an Evergreen
Powerhouse that will continue
to Dominate Your
Marketplace.”
Google Certified
““We are proud to becoming
Google Certified! Keeping up
with Google’s ever-changing
algorithms is an Essential
Qualification for Digital
Marketing Agencies.”
Reputation Marketing
“Your Brand’s Reputation and
Trusted Authority via is staged
on video content, touted in
regular Press Releases, while
syndicated across Social Media
and Multi-media platforms.”
Platforms.”
Digital Marketing
“Our Strategies maximize your
Local Business presence and
5-Star Reputation as an
Evergreen Driver of Trust,
Authority & Visibility that will
Garner, Maintain & Dominate
Page One Search Results.”