Digital Marketing & Data Analytics, Certificate Program in Search Engine Optimization & Social Media Optimization, Certificate Program in Digital Advertising and Responsive Blog Design & Blogging

1. Digital Marketing Training program in Kerala
(A Govt. of Kerala Undertaking)
Digital Marketing & Data Analytics, Certificate Program in Search Engine Optimization &
Social Media Optimization, Certificate Program in Digital Advertising and Responsive Blog
Design &Blogging are the major training programs to enable students to cope-up with the
new online lead generation/ campaign tactics.
Program details
These are advanced training programs that have been designed based on the research and
study in the global market. Due to the identified high internet penetration and influence of
new media has opened a new door for opportunities, there is high demand existing for trained
man power in Digital Marketing, Online Campaigns, Business Lead generation sector and
blogging sectors; the new approach which comprise of most result oriented and cost effective
Marketing & Promotional strategies and processes are devised and implemented.
 Certificate program in Digital Marketing & Data Analytics (CDMDA)
 Certificate Program in Search Engine Optimization & Social Media Optimization
(SEOSMO)
 Certificate Program in Digital Advertising (CPDA)
 Certificate Program in Responsive Blog Design and Blogging (CRBD)
Complete Training Modules_
Module 1: Search Engine Optimization and Social Media Optimization
 Inbound Fundamentals and Inbound Funnel Model
Get found, Attract, Convert, Close, Delight
Optimizing Your Website for Search Engines, Creating Content with a Purpose,
Search Engine Result Page Ranking (SERP)
Introduction HTML/ XML/ CSS

2. Site hosting procedures, Cpanel , XML Sitemap and Robots.txt
 Search Engine Optimisation (SEO)
Online and Offline tactics, collaborative tagging, Lexical Analysis, Folksonomy algorithms,
Link baits, Search Engine algorithms
URL Domain Name Controls and URL redirection
Working with FTP and Cpanel , Setting-up 3rd
party URLs
 Local Business Listing and Google Verification
 Creating Link Baits: Call To Action process, Persona Factor
Landing Page/ Squeeze Page, Thank you Page, Welcome Page,
 Business website architecture: RSS/ Atom feeds, Apps/ Codes/ Brand Icons: QRC, AR
Codes, Favicons
 Social Media Optimization : Working with Community/ Page/ Account/ Groups/
business pages
 Social Media Developer Section: Widget integration process: ( Facebook, Twitter,
LinkedIn, Pinterest ), Open Graphs, Twitter Cards, Rich Snippet, Knowledge Graph,
Featured Snippets
 Posting Criteria: Facebook, Twitter, LinkedIn, G+
 SubRip File Management: YouTube Channels, Video Optimization, The Husting
 Advanced Optimization Tactics: Rich Snippets, RDFa, JSON
 Lead Generation steps: Transforming way of selling, Buyers journey and life cycle stages
(SQL and MQL), Lead Intelligence
 Semantic Meta Data Integration through XML: Rewriting search queries with
Synonyms, XML Refinement Labels, Custom Search XML Annotations files
Expanding Search Queries with Synonyms
 Off page SEO Tactics: Social Networking, Blog Posting, Social Bookmarking, Press
releases, Article writing, Forum discussions, Classified submissions, Leveraging docs
 Selling through right prospective channels:
Google Merchant and Facebook Store
Module 2: Digital Advertising- Search and Display Advertising:
 Different Ad types, PPC : Cost per click (CPC), Click Through Rate (CTR), CPA (Cost Per
Acquisition), CPM ( Cost Per Thousand Impressions)

3. Search Ads, Display Ads, Mobile Ads, Video & Youtube Ads
 Client Centre Account Creation and Management (MCC)
 Google Partner Accounts
 Google AdWords
Facebook/ Twitter/ LinkedIn Ads
Contextual Display, Lead Generation forms
 Annotations and Adv extensions:
Call out extensions, Review Extensions, Map extension, Social Extensions
Unique Selling point (USP) in Ads
 Value propositions: Most common policy mistakes and best Practices
Responsive Display Ads
Email Marketing Response Rates,
Cross Device Conversions (CDC)
Universal App Campaigns (UAC)
Expandable Text Adv (ETAs), Rich Media Ads (RMA), Light Box Ads (LBA)
Multiple Calls to Action (CTA) in Gmail Sponsored Promotions (GSP)
Display Campaign Optimization (DCO)
Remarketing and Remarketing List for Search Ads (RLSA)
Click Through Rate (CTR) and Threshold, Reach and Frequency Report
Module 3: Responsive Blog Design and Blogging
 Introduction to Blogs & Blogging
Different type of Blogs
Uniqueness and Structure of Blogs
 Social Media Integration and Verification Process
 Domain Name Control/ Hosting Controls
Blog Spot templates, Editing HTML, Integrating Social media widgets
Setting privileges
 WordPress : Creating account and managing blog posts
 Header and body of HTML file( blogs)
Widgets/ Jquery integration
Alternative form of Blogging - Tumblr, Flickr, YouTube, etc.

4. Metatags and verification process
 Income Generation modes: AdSense, and Referral marketing.
 Search Engine Optimization (SEO) techniques for Bloggers
Blogging Etiquettes and Rules of the Web
Method for tracking blog visitors - Google Analytics
Google Webmaster tool
Promoting your blogs through AdWords
Ego Surfing
RSS in general and uses in blogging
 Useful Web Tools: Google Alerts, Readability, Delicious, Evernote, Google Docs, etc.
Module 4: Website Auditing and Competitor Analysis based on
Marketing Perspectives
 Web Master Tools: Sitemap submission, Search appearance, search traffic, Google
Index, Crawling controls
 Google Analytics: Accounts, views, and Reports
Source of traffic, Interact with graphs
Audience report, Audience overview, Audience demography, Geographical data
 Technology Report to see devices used onsite : Real Time data, adding custom
campaign tracking
 Business Website Architecture, Auditing & Testing
Index page properties, business landing page/ welcome page/ thank you pages
Call to Action function, Persona Factor.
A/B testing/ Multivariate testing (Theory only)
 Marketing Grader / Trend Analysis
Keyword Research Tool, Google Trends Analysis
XML/ HTML conflict identifications, Web traffic Analysis, Audit Reporting
Site Ranking, Site health check, Site Load Time
Meta Data Validation, Content Optimization and Canonical Issues
Broken Links, Deep linking, inbound links
 Case Based elucidation:
Strategic election campaigns through interactive Husting and Augmented Reality

5. Search Engine Manipulation Effect (SEME) in Campaigns and Organic results
Module 5: Psychological Attributes in Digital Marketing
The Endowment Effect, Reciprocity, Consistency Principle
The Foot-in-the-Door Method, Framing Effect, Loss Aversion
Conformity and Social Influence
Acquiescence Effect, Mere Exposure Theory
Informational Social Influence, The Decoy Effect, Availability Heuristic, Buffer Effect of
Social Support, Ben Franklin Effect, Propinquity Effect
Project/ Case Study: 7 days (External/ Internal)
COURSE
DETAILS

6. 1. CERTIFICATE PROGRAM IN DIGITAL MARKETING AND DATA
ANALYTICS (CDMDA)
This course is a Government recognized program in order to educate students in the area of
digital marketing. This course gives students an opportunity to develop a detailed
understanding of the role of Digital Marketing and Data Analytics in business around the world.
Through Digital Marketing & Data Analytics training program students will get hands-on
experience in various campaign, marketing, advertising and analytics tactics based on New
Media. Course starts Inbound Marketing approaches and ends with Business Analytics, Auditing
and Testing.
This process is used to identify, quantify, evaluate and analyze the strategic steps to promote a
business through online. This process is to ease the interaction between customer and client
which will be applicable in both B2B and B2C areas.
Program syllabus
Module 1 + Module 2 + Module 3 + Module 4 + Module 5
Eligibility
Degree or 3 year Diploma
Duration, Fee and Payment Structure
Total 160 hrs
40 Days (Regular) 4 hrs/day
20 days (weekends), 8 hrs/day
Fee for the training is 24,000+ Tax
Single Installment
2. Certificate Program in Search Engine Optimization & Social Media
Optimization (SEOSMO)
The persona based Search Engine optimization and Social Media Optimization program
enhances search engine visibility and top ranking in web environment. Effective filtering and
segmentation features of this program ensure to attract right prospect for your business. This
program helps B2B, B2C and B2G sector for their promotion, online PR, branding et al.

7. Program Syllabus
Module 1
Eligibility
Plus Two
Duration, Fee and Payment Structure:
Total 96 Hours
24 Days, (Regular) 4 Hours/ Day
12 Days (Weekends), 8 Hours/ Day
Fee for the training is Rs17,500+ Tax
Single Installment
3. Certificate Program in Digital Advertising (CPDA)
Digital Advertising enables candidates to define and implement advertisements as per the
prescribed standard defined by Search Engine’s and Social Medias platforms. This program is
suitable for people those who are in micro, small, medium business.
Program Syllabus
Module 2
Eligibility
Plus Two
Duration, Fee and Payment Structure:
Total 16 Hours
4 Days, (Regular) 4 Hours/ Day
2 Days (Weekends), 8 Hours/ Day
Fee for the training is Rs.3000+ Tax
Single Installment
4. Certificate Course in Responsive Blog Design and Blogging
(CRBD)
Certificate Program in Responsive Blog Design and Blogging aims to create Blogs in an easiest
way to have a website. With blog software, it literally takes minutes to have a professional
looking site up and running. The course teaches how to create, maintain, manage, get

8. feedback, income generation plans and effective content distribution methods in an easier way.
The programs intend for newbies, professionals, writers, business people who want to get
started with blogging, in terms of readership and feedback professionals can go for the next
level where they are able to generate income enabling display advertising through their blogs.
Responsive Blog Design & Blogging is a short-term certificate program equip attendees to
publish or present their creative skills or business information through content marketing and
“Get found Tactics” among internet users, Certificate programs guide candidates to create their
own blogs responsive to all type of platforms and this self-employed training teaches
candidates how they could generate income online in a systematic manner, through publishing
advertisements through their blog.
Topics
Module 3
Eligibility:
Plus two
Duration, Fee and Payment Structure:
Total 32Hours (Regular),
8 Days, (Regular) 4 Hours/ Day
4 Days (Weekends), 8 Hours/ Day
Fee for the training is Rs.6000+ Tax
Single Installment
Program Features
 Program certified by Government of Kerala`
 Third party certification opportunity** (**Conditions Apply)
Uniqueness of the program
We are creating a bridge between potential job market and jobseekers, the approach is making
candidates to learn and know the ropes. In the Diploma program the section is designed in a
two stream level discussing digital Marketing in the first phase and high level data Analytics in
the second phase.

9. The training approach suffices to satisfy the clientele needed to generate adequate inbounds
for their business. Candidates will have an opportunity to work with real time environment. The
USP of this multi-facet program is that this is one of the ultimate Skill Development Training
programs lending entry pass into job market.
A Market Study and Job Opportunities
Potential Growth Brand promotion is peaking with internet-based public relations. The rise of
online shopping, campaigns, online education, and other activities translates into more growth
for digital marketing. It scores well because companies can estimate the number of people who
receive their advertisement more accurately.
Our training program covers advanced level the lead generation tactics right from evaluation,
plan, and full implementation of marketing tactics including trend analysis, target market
identification, market positioning, and competitive analysis, Data Analytics, A/B and Multivariate
testing practices to ensure right result.
Now it has been identified there is huge opportunities existing in Online PR, Reputation
Management, Branding areas
About 1.5 Lakh jobs are expected to be created in the digital
marketing space during 2016.
Follow the link below for more information:
http://www.gadgetsnow.com/jobs/Digital-marketing-to-create-
1-5-lakh-jobs-by-2016-Experts/articleshow/40198077.cms
For Enquiries:
Training Coordinator: 9072555444
Email: dmcoursetvm@gmail.com