The document discusses risks and opportunities related to government use of social media. It identifies risks like privacy, security, and brand protection but also opportunities to improve policy outcomes, service delivery, operations, and use of government data. The document provides strategies for mitigating risks through social media including identifying risks, enhancing idea generation, improving design processes, and improving project execution.

1. Mitigating risks through
social media
Andrew Medd, Deloitte Inc.
amedd@deloitte.ca
@amedd
April 6, 2011

2. Government and Social Media – Multiple Perspectives
Risks Opportunities
Improving Policy
Outcomes
Brand Identify and Enhancing Service
mitigate the Delivery
Privacy risks associated
with large public Streamlining
Security operations
sector initiatives
Improving use of
government data
1 © Deloitte & Touche LLP and affiliated entities.

3. journeytosuccessmap.com
2 © Deloitte & Touche LLP and affiliated entities.

4. What are the risks?
Processes and systems Organizational Culture
• Design Free Design • Overconfidence
• Information Silos • Contagious Complacency
• Program Mismanagement • Confirmation Bias
• Inadequate Signal Detection • Unwillingness to Take Reasonable
Risks
Source: If we can put a Man on the Moon: Getting Big Things Done in Government
3 © Deloitte & Touche LLP and affiliated entities.

5. Improve idea generation
• Open up the idea generation process
• Diversify your feedback
• Allow others to develop ideas
4 © Deloitte & Touche LLP and affiliated entities.

6. Transformation Safety Agency
5 © Deloitte & Touche LLP and affiliated entities.

7. Unlocking government data
6 © Deloitte & Touche LLP and affiliated entities.

8. Encourage idea generation
In-Source External Enterprise
Apps for the Army Apps for Democracy Challenge
Army.mil www.appsfordemocracy.org Challenge.gov
7 © Deloitte & Touche LLP and affiliated entities.

9. Enhance the design process
• Break down information silos
• Prototype solutions
8 © Deloitte & Touche LLP and affiliated entities.

10. Wikis help breakdown information silos
9 © Deloitte & Touche LLP and affiliated entities.

11. Improve project execution
• Tapping into networks
• Improve risk signal detection
10 © Deloitte & Touche LLP and affiliated entities.

12. Listen to social media networks
Aggregating Sites Directories/Lists
#hashtags
11 © Deloitte & Touche LLP and affiliated entities.

13. Government and Social Media – Multiple Perspectives
Risks Opportunities
Improving Policy
Outcomes
Brand Identify and Enhancing Service
mitigate the Delivery
Privacy risks associated
with large public Streamlining
Security operations
sector initiatives
Improving use of
government data
12 © Deloitte & Touche LLP and affiliated entities.