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Communication Plan
Cathryn Villante
January 7, 2017
AET 560
Melanie Latin
Communication Plan for Wells Fargo
Wells Fargo is one of the leading banks in
the nation. However they are under
investigation for numerous accounts being
opened without customer knowledge. They
have fired 5,3oo employees and are trying to
make changes to ensure this does not happen
again.
Changes Needed at Wells Fargo
 New training for employees
Employees need correct training to make the
best decisions for their customers.
Rebuild their reputation and integrity
Customers and stakeholders feel they have been
deceived by Wells Fargo.
Restore confidence with all stakeholders
Communication with employees, customers,
and stakeholders can help repair the damage.
Launch a Communication Plan
 Identify misconceptions and
rumors
 Mobilize support for change
 Sustain enthusiasm and
commitment
 Enable people to understand
the need for change
 Convince everyone change
is needed
 Explain the issues and
clear rationale for the
change
 Provide specific information
about future plans
 Obtain feedback and
celebrate success(Cawsey,
Deszca, & Ingols, 2012, pg.
319-320.).

Reference
Cawsey, T. F., Deszca, G., & Ingols, C.
(2012). Organizational change: An action-
oriented toolkit (2nd ed.). Thousand Oaks, CA:
Sage.
Technology Needed for
Communication
• Smart phones
• Computers
• Video conferencing
• Emails
• Company blogs or websites
• Interactive smart boards
Staying connected enables communication
at all levels of the organization.
Test Effectiveness of Communication
Plan
Two way communication- decreases chances
of misconceptions and finds out what they
know (Cawsey et al., 2012, p322.).
Evaluations- online evaluations allows change
leaders to know if the plan is working or
changes that may need to be made.
Surveys- giving surveys allows leaders to
collect data and make changes if needed.
Feedback from all stakeholders
Generate Feedback for Continuous
Improvement
• Surveys
• Interviews
• Weekly Meetings
• Open door policy
• Enable upward and downward communication
Any of these tools will allow feedback for
improvement. Some of the tools listed will even
allow stakeholders to provide their feedback as
well.
Addressing Negative Responses or
Communication
What is happening, why it is happening, and
what does it tell us are a few questions to address
negative responses about the change process.
There are a few steps that can help address the
issues which are:
1.Actively engage in meaningful discussions
throughout the process.
2.Open conversations (two-way conversations)
3.Clarify the process.
4.Gain employee input (Cawsey et al., 2012, pg
219-222.).
Communication Plan to help Produce
Organizational Change
• Increase employee engagement
• Have a shared purpose
• Knowledge sharing system
• Keeping everyone informed
• Bring awareness
• Learn from mistakes and plan for the future
Organizational Change with
Communication Plan
Wells Fargo needs to create change and in order
for them to do it they need to have a good
communication plan. The communication plan
will allow the organization not only to
communicate with their employees but also with
their customers and stakeholders. This will give
awareness, common purpose, knowledge, and a
check and balance system for the organization.
The communication plan will allow the to repair,
restore, and maintain their reputation, integrity,
and confidence with everyone involved.

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Communication plan aet560 week 6

  • 1. Communication Plan Cathryn Villante January 7, 2017 AET 560 Melanie Latin
  • 2. Communication Plan for Wells Fargo Wells Fargo is one of the leading banks in the nation. However they are under investigation for numerous accounts being opened without customer knowledge. They have fired 5,3oo employees and are trying to make changes to ensure this does not happen again.
  • 3. Changes Needed at Wells Fargo  New training for employees Employees need correct training to make the best decisions for their customers. Rebuild their reputation and integrity Customers and stakeholders feel they have been deceived by Wells Fargo. Restore confidence with all stakeholders Communication with employees, customers, and stakeholders can help repair the damage.
  • 4. Launch a Communication Plan  Identify misconceptions and rumors  Mobilize support for change  Sustain enthusiasm and commitment  Enable people to understand the need for change  Convince everyone change is needed  Explain the issues and clear rationale for the change  Provide specific information about future plans  Obtain feedback and celebrate success(Cawsey, Deszca, & Ingols, 2012, pg. 319-320.). 
  • 5. Reference Cawsey, T. F., Deszca, G., & Ingols, C. (2012). Organizational change: An action- oriented toolkit (2nd ed.). Thousand Oaks, CA: Sage.
  • 6. Technology Needed for Communication • Smart phones • Computers • Video conferencing • Emails • Company blogs or websites • Interactive smart boards Staying connected enables communication at all levels of the organization.
  • 7. Test Effectiveness of Communication Plan Two way communication- decreases chances of misconceptions and finds out what they know (Cawsey et al., 2012, p322.). Evaluations- online evaluations allows change leaders to know if the plan is working or changes that may need to be made. Surveys- giving surveys allows leaders to collect data and make changes if needed. Feedback from all stakeholders
  • 8. Generate Feedback for Continuous Improvement • Surveys • Interviews • Weekly Meetings • Open door policy • Enable upward and downward communication Any of these tools will allow feedback for improvement. Some of the tools listed will even allow stakeholders to provide their feedback as well.
  • 9. Addressing Negative Responses or Communication What is happening, why it is happening, and what does it tell us are a few questions to address negative responses about the change process. There are a few steps that can help address the issues which are: 1.Actively engage in meaningful discussions throughout the process. 2.Open conversations (two-way conversations) 3.Clarify the process. 4.Gain employee input (Cawsey et al., 2012, pg 219-222.).
  • 10. Communication Plan to help Produce Organizational Change • Increase employee engagement • Have a shared purpose • Knowledge sharing system • Keeping everyone informed • Bring awareness • Learn from mistakes and plan for the future
  • 11. Organizational Change with Communication Plan Wells Fargo needs to create change and in order for them to do it they need to have a good communication plan. The communication plan will allow the organization not only to communicate with their employees but also with their customers and stakeholders. This will give awareness, common purpose, knowledge, and a check and balance system for the organization. The communication plan will allow the to repair, restore, and maintain their reputation, integrity, and confidence with everyone involved.