2. Communication Plan for Wells Fargo
Wells Fargo is one of the leading banks in
the nation. However they are under
investigation for numerous accounts being
opened without customer knowledge. They
have fired 5,3oo employees and are trying to
make changes to ensure this does not happen
again.
3. Changes Needed at Wells Fargo
New training for employees
Employees need correct training to make the
best decisions for their customers.
Rebuild their reputation and integrity
Customers and stakeholders feel they have been
deceived by Wells Fargo.
Restore confidence with all stakeholders
Communication with employees, customers,
and stakeholders can help repair the damage.
4. Launch a Communication Plan
Identify misconceptions and
rumors
Mobilize support for change
Sustain enthusiasm and
commitment
Enable people to understand
the need for change
Convince everyone change
is needed
Explain the issues and
clear rationale for the
change
Provide specific information
about future plans
Obtain feedback and
celebrate success(Cawsey,
Deszca, & Ingols, 2012, pg.
319-320.).
5. Reference
Cawsey, T. F., Deszca, G., & Ingols, C.
(2012). Organizational change: An action-
oriented toolkit (2nd ed.). Thousand Oaks, CA:
Sage.
6. Technology Needed for
Communication
• Smart phones
• Computers
• Video conferencing
• Emails
• Company blogs or websites
• Interactive smart boards
Staying connected enables communication
at all levels of the organization.
7. Test Effectiveness of Communication
Plan
Two way communication- decreases chances
of misconceptions and finds out what they
know (Cawsey et al., 2012, p322.).
Evaluations- online evaluations allows change
leaders to know if the plan is working or
changes that may need to be made.
Surveys- giving surveys allows leaders to
collect data and make changes if needed.
Feedback from all stakeholders
8. Generate Feedback for Continuous
Improvement
• Surveys
• Interviews
• Weekly Meetings
• Open door policy
• Enable upward and downward communication
Any of these tools will allow feedback for
improvement. Some of the tools listed will even
allow stakeholders to provide their feedback as
well.
9. Addressing Negative Responses or
Communication
What is happening, why it is happening, and
what does it tell us are a few questions to address
negative responses about the change process.
There are a few steps that can help address the
issues which are:
1.Actively engage in meaningful discussions
throughout the process.
2.Open conversations (two-way conversations)
3.Clarify the process.
4.Gain employee input (Cawsey et al., 2012, pg
219-222.).
10. Communication Plan to help Produce
Organizational Change
• Increase employee engagement
• Have a shared purpose
• Knowledge sharing system
• Keeping everyone informed
• Bring awareness
• Learn from mistakes and plan for the future
11. Organizational Change with
Communication Plan
Wells Fargo needs to create change and in order
for them to do it they need to have a good
communication plan. The communication plan
will allow the organization not only to
communicate with their employees but also with
their customers and stakeholders. This will give
awareness, common purpose, knowledge, and a
check and balance system for the organization.
The communication plan will allow the to repair,
restore, and maintain their reputation, integrity,
and confidence with everyone involved.