A network mindset offers practical approaches to everyday networked and collaborative behaviors for knowledge workers both within organizations and on the web - delivered at Columbia University, April 2014
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A network mindset - 21st century workplace practice
1. Master of Science in Information and Knowledge Strategy
filename goes here 1Master of Science in Information and Knowledge Strategy1
A Network Mindset
Practical Approaches to Everyday
Networked and Collaborative Behaviors
Catherine Shinners
Merced Group
Delivered at Columbia - April 2014
2. Master of Science in Information and Knowledge Strategy
2
A network mindset
โข Perspective on identity
โข Activate, expand oneโs identity and contribution to
the organizational network
โข Social collaboration โ working out loud
โข Apply the right tools for the context (a review of
collaboration tools)
Shutterstock/Milos Dizajn
3. Master of Science in Information and Knowledge Strategy
Ways we are known inside organizations
People are โsituatedโ
โขJob title
โขJob duties
โขAssignments
โขReporting structure
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Job title โgrade levelโ emphasis
Obscuredโactive role, history, background, range of tacit knowledge, social capital
Corporate Directory
โขJane Doe
โขProgram Manager
โข3rd
level down from VP of
Supply Chain
โขWorks in Los Angeles
Shutterstock/vajuariel
Emphasis on reporting-based ties
Organizational identity
4. Master of Science in Information and Knowledge Strategy
4
Professional networked identity
Construct,
groom
identity
Network
connections,
awareness,
growth
Mobilize
network
Cultivate
social,
reputational
capital
โข Sequential account of
assigned roles
โข Your story about your
roles
โข Education
โข Licensing
โข Samples of your work
โข Role-based
recommendations
โข Affirmations of your
posted content
โข Skills
endorsements
โข Demonstrate
quality, robustness
of network
โข Social-sharing
โข Comments, likes
โข Discussion forums
โข Metrics
โข Affiliations
โข Profile views
โข Prompted affirmations
โข Assess connection impact
โข Aggregated prompts via email
โข Search, research
โข Direct engagement
โข Outreach to network
โข Activate with purpose
โข Develop new connections
โข Re-invigorate
Shutterstock/Milos Dizajn
5. Master of Science in Information and Knowledge Strategy
New social tools in organizations
Rich profiles
โขAssigned role โ job position
โขPhoto (important in global companies)
โขClaimed role - background, credentials
โขSocial roleโ member of communities, answers
questions, reflects and writes (blog), shares quick insights
(microblogs) expertise based on experience (tags),
exposes work products
โขActivities (posts, comments)
โขSocial feedback (comments, likes)
โขPersonal interests
โขLinks to external assets (LinkedIn profile, Twitter
presence, blogs, websites)
โขDevelop connections to other employees (follow)
filename goes here 5
โฆand yet
many people
leave their
profile on
โmuteโ
6. Master of Science in Information and Knowledge Strategy
Expertise need
filename goes here 6
Director of Corporate Social
Responsibility
Director of Governmental
Affairs
Prepares annual public CSR
report
Preparing vice president to
accompany governor of state
on international trade mission
They both need to know about sustainability, labor and
environmental practice in the company supply chain
7. Master of Science in Information and Knowledge Strategy
filename goes here 7
From org chart to network agent
Manages the companyโs supply chain sustainability
processes
โขAs she works in a complex, rapidly evolving domain, she
updates her profile quarterly, describing the focus of work
โข blogs about key business challenges in supply chain
sustainability, discusses where best practice and policy
is headed with respect to suppliers
โข posts information about industry consortiums that she
participates in
โข shares video recordings and presentation files from
industry speaking engagements
โข tags her content, skills, expertise
โข links to her public facing presence โ LinkedIn, Twitter
โขHer activity stream is rich with commentary and observations
about her many trips to Asia-based suppliers (sheโs in LA due
to the frequency of travel to Asia)
โขSheโs a member of the sustainability and innovation
communities of interest/knowledge networks
Meet Jane Doe
8. Master of Science in Information and Knowledge Strategy
profile
filename goes here 8
Form fill
exercise
โข Connected, dynamic resource
โข Launch point for knowledge
sharing, networking
โข Reflects multi-dimensional
facets of roles, projects,
experience
โข Talent discovery
9. Master of Science in Information and Knowledge Strategy
Social collaborationโdynamics of โworking out loudโ
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โข Robust profiles-greater context
โข Share updates (microblogs,
comments, social feedback
โข Subscribe, contribute to, leverage
discussion forums
โข Visibility of work expands
knowledge base, invites diversity
of inputs
โข Tacit knowledge more available
as an artifact
โข Transparently co-create content
โข Social feedback (comments, likes)
โข Connect content to work dialogue
tags, streams
โข Content change awareness via
streams, alerts, filters, tags
โข Collective commentary
Bryce Williams, 2010
Working Out Loud Dynamics โ Catherine Shinners
Merced Group
10. Master of Science in Information and Knowledge Strategy
Collaborative WOL practiceโfocus on projects, complex work processes
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11. Master of Science in Information and Knowledge Strategy
Collaborative WOL practiceโfocus on knowledge building
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12. Master of Science in Information and Knowledge Strategy
Community of Practice/Knowledge Network
Shared knowledge, best practice, advance domain
knowledge
Community of Practice/Knowledge Network
Shared knowledge, best practice, advance domain
knowledge
Team Collaboration
Joint project work
Artifact development
Combine expertise, skills
Team Collaboration
Joint project work
Artifact development
Combine expertise, skills
Network Collaboration
Learnings, engagement within ecosystem
Insight and influence
Reporting-basedProjectorInterest-based
role-based
Reporting-basedProjectorInterest-based
role-based
Inside organization
Wider world
Nature of
ties
Inhabit multiple collaborative contexts
13. Master of Science in Information and Knowledge Strategy
CATHERINE
SHINNERSTHE DYNAMICS OF WORKING OUT LOUD
2014
Catherine Shinners is principal and founder of Merced Group. Her work for clients is at the nexus of
organizational change and design, social and digital technology implementations, and individual work
practice to help people embrace new skills to support digital and network competencies
Sometimes called โFuture of Workโ practices, they are a set of skills that empower individuals to navigate
and thrive in networks, to build capacities for continuous learning, and supports new management practices
that foster social and digitally enabled structures such as communities and adaptive teams.
Catherine speaks, blogs and writes about social business and is an adjunct faculty member of
Columbia Universityโs Information and Knowledge Strategy Masterโs program. She is also a member of a
learning and practitioner network of global professionals, Change Agents Worldwide. She contributed a
chapter to Smarter Innovation: Using Interactive Processes to Drive Better Business Results with Change
Agent colleagues. (published by the Ark Group in June 2014).
Catherine has held senior director positions in product management, marketing and business development
at leading technology companies developing new products and lines of business in the enterprise software
market particularly for the financial services and telecommunications industries.