Product Listing Presentation_Cathy.pptx

PRODUCT LISTING
OPTIMIZATION
BY: CATARINA
MAPALO
Product Listing Presentation_Cathy.pptx
PRODUCT
LISTING
By : CATARINA MAPALO
Product Listing
Optimization
- is the process of
optimizing all elements of a
product listing in order to
rank higher or sell more.
Product Listing
Optimization
- is the process of
optimizing all elements of a
product listing in order to
rank higher or sell more.
Product Listing
Optimization
- is the process of
optimizing all elements of a
product listing in order to
rank higher or sell more.
Catarina
Mapalo
Amazon Virtual Assistant
Catarina
Mapalo
Amazon Virtual
Assistant
COMPETITOR RESEARCH
COMPETITOR RESEARCH
FA
Q
COMPETITOR RESEARCH
FA
Q
REVIE
W
COMPETITOR RESEARCH
FA
Q
REVIE
W
OFFERS &
BENEFITS
KEYWORD RESEARCH
KEYWORD RESEARCH
BASIC
KEYWORD
RESEARCH
KEYWORD RESEARCH
BASIC ADVANCED
KEYWORD
RESEARCH
KEYWORD
RESEARCH
KEYWORD RESEARCH
BASIC
KEYWORD
RESEARCH
KEYWORD RESEARCH
BASIC
KEYWORD
RESEARCH
Chose Top 10 ASIN’s
By Reviews and
Sales
KEYWORD RESEARCH
BASIC
KEYWORD
RESEARCH
Gathered Keyword Phrases
Based on their Keyword
Volume
KEYWORD RESEARCH
BASIC
KEYWORD
RESEARCH
“Frankensteined” Keywords
Filter out common and single
words
KEYWORD RESEARCH
BASIC
KEYWORD
RESEARCH
Removed unlike Keywords
Brand names and unrelated
Keywords
KEYWORD RESEARCH
BASIC
KEYWORD
RESEARCH
KEYWORD RESEARCH
BASIC ADVANCED
KEYWORD
RESEARCH
KEYWORD
RESEARCH
KEYWORD RESEARCH
ADVANCED
KEYWORD
RESEARCH
ADVANCED
KEYWORD
RESEARCH
KEYWORD RESEARCH
Chose Top 5 Asin’s
By Reviews and
Sales
ADVANCED
KEYWORD
RESEARCH
KEYWORD RESEARCH
Gathered Keyword Phrases
Based on their Search
Volume
ADVANCED
KEYWORD
RESEARCH
KEYWORD RESEARCH
Acquired Keywords Competitors
ranked the most
Keywords that ranked up to 30 based
on Amazon search result
KEYWORD RESEARCH
ADVANCED
KEYWORD
RESEARCH
COMPETITOR
DATA
BASIC &
ADVANCED
KEYWORDS
• TITLE
COMPETITOR
DATA
BASIC &
ADVANCED
KEYWORDS
• TITLE
• BULLET
POINTS
COMPETITOR
DATA
BASIC &
ADVANCED
KEYWORDS
• TITLE
• BULLET
POINTS
• DESCRIPTION
COMPETITOR
DATA
BASIC &
ADVANCED
KEYWORDS
COMPETITOR
DATA
BASIC &
ADVANCED
KEYWORDS
• SEARCH TERM
COMPETITOR
DATA
BASIC &
ADVANCED
KEYWORDS
• SEARCH TERM
• SUBJECT MATTER
CONCLUSION
Product Listing Optimization Benefits:
CONCLUSION
IMPROVE SEARCH VISIBILITY
Product Listing Optimization Benefits:
CONCLUSION
IMPROVE SEARCH VISIBILITY
Product Listing Optimization Benefits:
INCREASE CLICK THROUGH RATE
CONCLUSION
IMPROVE SEARCH VISIBILITY
Product Listing Optimization Benefits:
INCREASE CLICK THROUGH RATE
HIGHER CONVERSION RATE
CONCLUSION
IMPROVE SEARCH VISIBILITY
Product Listing Optimization Benefits:
INCREASE CLICK THROUGH RATE
HIGHER CONVERSION RATE
INCREASE THE LISTING SALES AND
RANK
TOOLS USED
DO YOU NEED
HELP
IN IMPROVING YOUR
LISTING?
LET’S GET IN TOUCH!
EMAIL
ADDRESS
catarinamapalo@gmail.com
LINKEDI
N
https://www.linkedin.com/in/catarina
-
torrenueva-mapalo-02a4b1b0
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Product Listing Presentation_Cathy.pptx