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Authority Building vs Link Building - SMX Advanced 2012

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Authority Building vs Link Building - SMX Advanced 2012

  1. 1. Authority Building vs Link Building @casieg Online Marketing Manager Grasshopper.comhttp://www.slideshare.net/Casieg
  2. 2. Who is Grasshopper?• Virtual phone system…snooze• Big competitors with lots of $$$• Generic brand name• Quality > Quantity @casieg
  3. 3. Quality leads to quantity @casieg
  4. 4. To get authoritative links… Get wild! Target Egos Be a little controversial Put on your PR hat @casieg
  5. 5. Get a little wild & crazy! @casieg
  6. 6. The Grasshopper Re-brand5,000 influencersChocolate-covered GrasshoppersLink to a video Great write-up by Brent Csutoras @casieg
  7. 7. Results… 200+ News stories 900k YouTube views Bad ass links!http://grasshopper.com/5000casestudy @casieg
  8. 8. The most frequently used word in conversations is “I” @casieg
  9. 9. @casieg
  10. 10. What was the result? @casieg
  11. 11. Even better…more traffic! That’s Nuts! TotalOrganic @casieg
  12. 12. Where to begin…Do your researchCreate something valuableTell them about it @casieg
  13. 13. Other ego-centric ideas… @casieg
  14. 14. Be a littleCONTROVERSIAL @casieg
  15. 15. Put up a blog postBragged about itReached out to press @casieg
  16. 16. National Entrepreneurs’ Day @casieg
  17. 17. Get Ready…. @casieg
  18. 18. Put on your PR hat @casieg
  19. 19. Back to basicsHARO• http://www.helpareporter.com/Twitter• http://www.nytimes.com/twitter• http://muckrack.com/• http://wefollow.com/• http://www.twibes.com/reporters/twitter-list @casieg
  20. 20. The end Thank You! casieg@gmail.com @casieg @casieg

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