INTRODUCTION TO
PRODUCT MANAGEMENT

INTRODUCTION TO PRODUCT MANAGEMENT
ABOUT THIS GUY…
‣ 15+ Years of Product
‣ VP of Product @ Banker’s Toolbox
‣ Inspired Agilist
‣ Modern-Mainstream Products Practice
‣ Fave meme…

INTRODUCTION TO PRODUCT MANAGEMENT
LEARNING OBJECTIVES
‣ The role of product management and the core responsibilities of a Product
Manager
‣ The key principles that drive modern, mainstream product management
‣ What you can do to take the next steps in your path to product management

INTRODUCTION TO PRODUCT MANAGEMENT
PRODUCT MANAGEMENT IS AN
EGALITARIAN CAREER
PUBLIC SERVICE ANNOUNCEMENT

INTRODUCTION TO PRODUCT MANAGEMENT
THE ROLE

THE ROLE
A PRODUCT IS A
SOLUTION TO A
PROBLEM SHARED BY
MANY CUSTOMERS

THE ROLE
UNCERTAINTY
Ideas &
Outcomes
Value
OUR PURPOSE

THE ROLE
THE LANDSCAPE

THE ROLE
• PROVIDE VISION
• PRIORITIZE WHO & WHAT
• CO-MAKE THE SOLUTION
• MANAGE TRADEOFFS
• DRIVE ADOPTION
CORE RESPONSIBILITIES

THE ROLE
YOU DO NOT NEED TO BE
TECHNICAL TO BE A PRODUCT
MANAGER
(but it doesn’t hurt…)
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INTRODUCTION TO PRODUCT MANAGEMENT
KEY PRINCIPLES

KEY PRINCIPLES
#1: Scientific Method

KEY PRINCIPLES
#2: Feedback Loops

KEY PRINCIPLES
#3: Valuable, Usable, Feasible

KEY PRINCIPLES
#4: Minimum Viable Product (MVP)
VS.

MINIMUM VIABLE PRODUCT
CONCIERGE
‣ Delivering a service manually to
the customer.
‣ Wine Delivery App - user calls,
emails, or text their order.
‣ Payments processed on delivery
using Square.

MINIMUM VIABLE PRODUCT
VIDEO MVP
‣ Used to demonstrate a hard concept.
‣ Can be pieced together without the
technology being completely in
place.

INTRODUCTION TO PRODUCT MANAGEMENT
YOUR NEXT STEPS

YOUR NEXT STEPS
ENGAGE YOUR PRODUCTS
COMMUNITY

YOUR NEXT STEPS
OWN YOUR LEARNING

YOUR NEXT STEPS
ASK FOR _____

Q&A
INTRODUCTION TO PRODUCT MANAGEMENT
LEARNING OBJECTIVES
 The role of product management and the core responsibilities of a Product Manager
 The key principles that drive modern, mainstream product management
 What you can do to take the next steps in your path to product management