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CARE California Carpet Stewardship Program 2016 Progress Report

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California Carpet Stewardship Program 2016
Presented at Carpet America Recovery Effort National Conference, May 2017

Publicada em: Meio ambiente
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CARE California Carpet Stewardship Program 2016 Progress Report

  1. 1. CA  Carpet  Stewardship  Program  Update   5/10/17     CARE  -­‐  Na=onal  Conference  Indianapolis       May  2017   1   California Carpet Stewardship Program Carpet America Recovery Effort – Annual Conference Brennen Jensen, CA Program Manager May 2017, Indianapolis Market Challenges • Significant  market  challenges  2014/2015   •  Falling  Petroleum  Prices,  Recycled  Commodi=es  Pricing     •  Ports  Shutdowns,  Domes=c  Capacity  Reduc=ons,  Reduced   Asian  Demand,  etc.     • CARE’s  CA  Program  is  working  to  increase:   •  carpet  recyclability,  collec=ons,  reuse,  recycling,  diversion,   and  markets  for  recycled  carpet  products    
  2. 2. CA  Carpet  Stewardship  Program  Update   5/10/17     CARE  -­‐  Na=onal  Conference  Indianapolis       May  2017   2   • Focus  of  2016   • Formed  CA  Council  on   Carpet  Recycling   • Engaged  Stakeholders   • Input,  Feedback,   Idea=on,  Priori=za=on   • New  5-­‐year  Plan   • SubmiTed  Oct  2016   CalRecycle – Role in AB 2398 •  Program  Regulated  by  California  Department  of  Resources   Recycling  and  Recovery  (CalRecycle)  –  oversight  agency   •  Program  found  non-­‐compliant  2013/2014/2015     •  CARE  working  to  respond   •  Primary  objec=ve  –  con=nuous  meaningful  improvement   •  New  Carpet  Stewardship  Plan   •  Exis=ng  5-­‐year  Plan  expired  Dec.  31,  2016   •  Proposed  New  Plan  disapproved  (Dec  2016;  April  2017)   •  CARE  permiTed  to  operate  under  exis=ng  Plan  at  least  un=l  June  2017  
  3. 3. CA  Carpet  Stewardship  Program  Update   5/10/17     CARE  -­‐  Na=onal  Conference  Indianapolis       May  2017   3   Trends & Projections California 2016 Results • 107M lbs of gross collected (31% of discards) •  up  4%  from  the  103M  lbs  collected  in  2015 • 37M lbs of recycled output was produced •  up  6%  over  the  35M  lbs  recycled  in  2015 • California 2016 recycling rate = 11% of discards •  Up  1%  over  2015  recycling  rate •  Fell  5%  short  of  the  Program’s  16%  recycling  rate  goal
  4. 4. CA  Carpet  Stewardship  Program  Update   5/10/17     CARE  -­‐  Na=onal  Conference  Indianapolis       May  2017   4   Collections & Recycled Output 8%   10%   12%   12%   10%   11%   28%   31%   29%   34%   30%   31%   Collections & Recycled Output (Yield)
  5. 5. CA  Carpet  Stewardship  Program  Update   5/10/17     CARE  -­‐  Na=onal  Conference  Indianapolis       May  2017   5   Recycled Output Rate (% of discards) Program Delivery
  6. 6. CA  Carpet  Stewardship  Program  Update   5/10/17     CARE  -­‐  Na=onal  Conference  Indianapolis       May  2017   6   Program Strategies 1.  Subsidies  (70%)     2.  CARE  Admin,  Staff,  Technical  Assistance  (9%)   3.  Collec=ons  Drop-­‐Off  Sites  (6%)   4.  Grants  Program  (6%)   5.  Marke=ng,  Educa=on  &  Outreach  (4%)   6.  CalRecycle  (3%)   7.  Legal  &  Accoun=ng  (2%)   Reuse Improving •  Less  than  1%  of  discards  (0.27%)   •  Up  54%  from  2015  to  926K  lbs   •  Up  246%  from  2014  to  2015   •  Driven  by  Reuse  Subsidies  ($0.10/lb)  
  7. 7. CA  Carpet  Stewardship  Program  Update   5/10/17     CARE  -­‐  Na=onal  Conference  Indianapolis       May  2017   7   Carpet Tile Recycled •  Total  2016  =  1.1M  LBS   •  3%  of  2016  recycled  output   •  27%  increase  over  2015   •  Driven  by  Tile  Subsidy  ($0.10/lb)   Calcium Carbonate Recycled •  Total  2016  =  2.4M  lbs   •  6%  of  2016  recycled  output   •  Increased  38-­‐fold  over  2015  of  61K  lbs   •  Driven  by  CC  Subsidy  ($0.17/lb)  
  8. 8. CA  Carpet  Stewardship  Program  Update   5/10/17     CARE  -­‐  Na=onal  Conference  Indianapolis       May  2017   8   Tier-2 Non-Nylon Recycled Products (PET/PTT, PP) #s in thousands •  Total  2016  =  17.7M  LBS   •  50%  increase  over  2015   •  Driven  by  Tier-­‐2  Non-­‐Nylon  Subsidy  ($0.25/lb)   •  Multi-touch Communications •  Stakeholder Outreach, •  Collateral, Materials •  Online, social media •  Technical Assistance         Consumers                       Buy  Recycled   Procurement   Grants   Installers     Drop-­‐Off  Sites   Training   Curriculum   Retailers     Assessment   Drop-­‐Off  Sites   Local   Governments     Public,  Retailers,   Installers,  Drop-­‐Off   Sites,  Promo=on   Marketing, Education & Outreach
  9. 9. CA  Carpet  Stewardship  Program  Update   5/10/17     CARE  -­‐  Na=onal  Conference  Indianapolis       May  2017   9   Retailer Outreach Retailer  Visits,  86%  of  Retailers  1382   •  In-­‐person  and   phone  visits   •  Collateral  and   customer  info   •  Assessment   compliance   •  Recycling   awareness  and   drop-­‐off  sites  
  10. 10. CA  Carpet  Stewardship  Program  Update   5/10/17     CARE  -­‐  Na=onal  Conference  Indianapolis       May  2017   10   25+  •  Buy Recycled Info •  10+ Vendors •  Drive Demand for Recycled Carpet Products •  Share with Retailers, Public Agencies & Businesses •  Support SABRC / Local EPPP Goals Buy Recycled Products Installer Training •  Curriculum  for  Installers   •  Drop-­‐Off  Sites   •  Tear  Out  Prepara=on   •  Benefits   •  Resources   •  Hands-­‐On  Training   •  Material  Hand-­‐Outs   •  How-­‐to  Videos   CFI  CARE  Collabora=on  
  11. 11. CA  Carpet  Stewardship  Program  Update   5/10/17     CARE  -­‐  Na=onal  Conference  Indianapolis       May  2017   11   Impact Outreach •  Monthly E-news •  Strong  32%  open  rate   •  Mailing  list  has  grown  by  33% •  Program  updates  and  news •  Website visits •  30%  of  U.S.  visits  come  from   California  (compared  to  6%  from   Georgia,  5%  from  Texas,  etc.) •  Program  info,  grant  resources,  blog   arNcles,  news,  drop-­‐off  site  map,   educaNonal  materials,  etc.   Convenient Collection • 216 Private Service Sites •  operate  independent  of  CARE  Program • 37 CARE Public Drop-Off Sites •  74%  increase  in  LBS  collected  in  from  public  sites •  11  new  public  sites  in  2016,     55%  in  S.CA,  91%  in  urban  counNes •  Sites  receive  subsidized  service:  free  container,   transportaNon  to  processor/CSE,  Np  fees  for   receiving  party,  educaNonal  materials,  support 253  Sites  Statewide  
  12. 12. CA  Carpet  Stewardship  Program  Update   5/10/17     CARE  -­‐  Na=onal  Conference  Indianapolis       May  2017   12   Public Drop-Off Sites – Increasing Collection Grants Program - Investing in Recycling •  Cycle  1A  –  Capital  Investments  Grants     •  6  Projects  Funded  to  Build  Infrastructure     •  30M  lbs  of  es=mated  new  CA  Recycling  Capacity     •  Cycle  1B  –  Product  Tes=ng  Grants     •  3  Projects  to  Support  New  Product  Markets   •  Civil  engineering  applica=ons,  recycled  nylon  furniture,  molded  rubber       •  Cycle  1C  –  Public  Procurement  Grants     •  1  Project  to  Drive  Recycled  Product  Demand   •  Cycle  1M  –     Micro-­‐  Grants     •  $50K  Just   Launched!   •  Remove  barriers  to   reuse  &  collec=on  
  13. 13. CA  Carpet  Stewardship  Program  Update   5/10/17     CARE  -­‐  Na=onal  Conference  Indianapolis       May  2017   13   Grants Program - Investing in Recycling 30M   LBS  New  CA   Capacity   9  Grant   Projects     14   New  CA   Jobs   New   Recycled   Products   Tested   $2M   Invested  in   Recycling   4  New  CA   Facili=es   Established     2  Processing     2  Manufacturing         Reduced   Barriers     For    Reuse  &   Collec=on   Public   Agency   Demand  for   Recycled   Products   Forward Progress •  Upward  trends  are  noted  in:   •  Recycled  output  recovered  to  11%   yet  s=ll  below  goals,  plus  increases  in:   •  reuse  of  =le  and  broadloom,     •  pounds  of  carpet  =le  recycled,     •  calcium  carbonate  u=liza=on,     •  Tier  2  non-­‐nylon  product  sales,  and     •  strengthened  collec=ons.     •  Our  work  is  not  done  yet  
  14. 14. CA  Carpet  Stewardship  Program  Update   5/10/17     CARE  -­‐  Na=onal  Conference  Indianapolis       May  2017   14   Onwards & Upwards Questions? Brennen Jensen, CA Program Manager bjensen@carpetrecovery.org

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