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How To Make Google Fall In Love with YOUR Website

Are you losing business because your website is nowhere to be found in the search engines? Learn the 5 things you can do right away to improve your search engine ranking and start driving targeted traffic to YOUR website!

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How To Make Google Fall In Love with YOUR Website

  1. 1. Five Things You Can Do Today to Make Google Fall Head-over-Heels in Love with YOUR Website Caroline Melberg
  2. 2. Agenda <ul><li>What is Search Engine Optimization? </li></ul><ul><li># 1 - Know Your Keywords and Use Them Correctly on Your Site </li></ul><ul><li># 2 - Create Effective Tags in the Code of Your Website </li></ul><ul><li># 3 - Create Quality, Relevant Backlinks to your Web pages </li></ul><ul><li># 4 - Create Your Own Off-Site Blog and Post to it Daily </li></ul><ul><li># 5 - Add Fresh, Original Content to Your Website at a Measured Pace </li></ul><ul><li>Conclusion </li></ul>06/06/09
  3. 3. What is SEO? <ul><li>What is Search Engine Optimization (SEO)? </li></ul><ul><li>73% of the people looking to make a purchase today (B2B and B2C) first research that purchase online. If you’re not found in the search results, it’s like you don’t exist. </li></ul><ul><li>SEO is not rocket science. </li></ul><ul><li>Think of it like the U.S. Tax Code. </li></ul><ul><li>60% of all searches online happen on Google. </li></ul><ul><li>80% of all searchers click on organic listings. </li></ul>06/06/09
  4. 4. #1 – Know Your Keywords & Use Them Correctly on Your Site <ul><li>Keywords or key phrases are what your prospects type into the search engines to find your products and services. </li></ul><ul><li>Make a list of your products and services </li></ul><ul><li>Consider “localizing” competitive words (i.e., “minnesota”) </li></ul><ul><li>Check out your competitors to see what they use </li></ul><ul><ul><li>http://www.SpyFu.com </li></ul></ul><ul><li>Visit Google’s Keyword Analyzer (free): </li></ul><ul><ul><li>https://www.adwords.google.com/select/KeywordToolExternal </li></ul></ul><ul><ul><li>Analyze both on descriptive words and phrases as well as the content of your site. </li></ul></ul><ul><li>Visit WordTracker (subscription): http://www.WordTracker.com </li></ul><ul><li>Ask your customers what they would use to find your services online! </li></ul>06/06/09
  5. 5. #1 – Know Your Keywords & Use Them Correctly on Your Site <ul><li>The search engines rank web PAGES, not entire web SITES. </li></ul><ul><li>Focus on no more than one or two keywords per web page. </li></ul><ul><li>If you sell widgets, and you also sell thingamajigs, then they each get their own separate page. </li></ul><ul><li>Focus on one idea per page. </li></ul><ul><li>The search engines reward relevance. </li></ul><ul><li>Your main keywords should appear 2 or 3 times for every 100 words on your page. </li></ul><ul><li>Spread them out throughout your page. Use the 3-step paragraph format (tell them what you’re going to tell them, tell them, then tell them what you told them). </li></ul><ul><li>Don’t force it – keep your human visitors in mind as they are more important than the search engines! </li></ul>06/06/09
  6. 6. #2 – Create Effective Tags in the Code of Your Website <ul><li>Use your keywords again! </li></ul><ul><li>Write keyword specific Title, Description and Keyword Meta tags that are unique for every single page of your website. </li></ul><ul><li>Title tag = the name of your web page. <title>Your Title</title> </li></ul><ul><li>Description tag =used by most of the engines in the search results pages. <Meta Name=“Description” Content=“Your Description”> </li></ul><ul><ul><li>Use your main keyword in your description. Think of this like the headline for a brochure or flyer. Stress benefits instead of features. </li></ul></ul><ul><li>Keyword tag = keywords you want that page to be found for. <Meta Name=“Keywords” Content=“your keywords here, separated by commas”> </li></ul><ul><ul><li>No Google Wish Lists! </li></ul></ul><ul><ul><li>One or two keywords MAX per page </li></ul></ul>06/06/09
  7. 7. #2 – Create Effective Tags in the Code of Your Website <ul><li>Check yours out – Go to any of your web pages and in your browser menu at the top, click on “View Source” or “View Page Source” from the “View” menu. Tip: You can spy on your competitors this way! </li></ul><ul><li>Image Alt Tags – every one of your images should have one, containing your keywords! </li></ul><ul><ul><li>No “Logo.jpg” names </li></ul></ul><ul><ul><li>No “Missing” tags </li></ul></ul><ul><ul><li>To see if you have alt tags: in Windows, right-click on the image and choose “properties </li></ul></ul><ul><li>Create a Sitemap for your human visitors – a Sitemap is a directory on your site of all the pages of your site, with links to all the pages. </li></ul><ul><li>Create a proper Google Sitemap – Google has a special format that they require : </li></ul><ul><ul><li>http://www.google.com/webmasters/sitemaps/ </li></ul></ul>06/06/09
  8. 8. #3 – Create Quality, Relevant Backlinks to Your Web Pages <ul><li>Types of links: </li></ul><ul><ul><li>Internal </li></ul></ul><ul><ul><li>Reciprocal </li></ul></ul><ul><ul><li>One-way Inbound </li></ul></ul><ul><li>Word of mouth endorsement for your web pages in Google’s eyes. </li></ul><ul><li>Relevance is still key! All links are not created equal. </li></ul><ul><li>Ask for links using your keywords and key phrases as the anchor text of the link (the part your click on). </li></ul><ul><ul><li>No optimizing for “click here” or “more info” </li></ul></ul><ul><li>Keep it natural – the search engines look for “natural behavior” – no spamming! </li></ul><ul><ul><li>Add links at a reasonable pace – between 100 and 300 links per month per site, depending upon your site. </li></ul></ul><ul><ul><li>Vary your anchor text in the links you request. </li></ul></ul>06/06/09
  9. 9. #3 – Create Quality, Relevant Backlinks to Your Web Pages <ul><li>How to find sites who would be good link partners for you: </li></ul><ul><ul><li>Search online and find other sites who are listed for your keywords, but are in different parts of the country. </li></ul></ul><ul><ul><li>Use SpyFu.com to find other sites based on your keywords. </li></ul></ul><ul><ul><li>Visit websites, blogs and forums in your industry and find out who links to whom </li></ul></ul><ul><ul><li>Type into Google or Yahoo: link_http://www.yourcompetitorswebsite.com to see who links to your competitors. </li></ul></ul><ul><ul><ul><li>Google always understates the number of links, Yahoo is a truer representation of the quantity of links a site has. </li></ul></ul></ul><ul><ul><ul><li>Use this to find out who links to your site and what anchor text they are using. </li></ul></ul></ul><ul><ul><li>Visit blogs and forums in your industry, register and comment on them with links to your site. </li></ul></ul><ul><ul><li>Write articles about your industry and press releases about your business and submit them to directories online. </li></ul></ul>06/06/09
  10. 10. #4 – Create Your Own Off-Site Business Blog and Post Daily <ul><li>Blog = Better Listings On Google! </li></ul><ul><ul><li>An off-site blog allows you to create keyword relevant links from your blog TO your website. </li></ul></ul><ul><ul><li>Create links not just to your home page, but to pages on your website related to what you are blogging about that day. </li></ul></ul><ul><ul><li>The search engines LOVE blogs because of their fresh, new content. Blogs get crawled by the search engines frequently, meaning they find your links (and your web pages) quicker. </li></ul></ul><ul><ul><li>Much better to have Google “stumble-upon” your page than to submit to directories. Your blog helps Google find your page. </li></ul></ul><ul><ul><li>Blogs attract inbound links, helping your blog to rank in the search engines and give you another window into your business. </li></ul></ul><ul><ul><li>Frequency + Relevance = A Search Engine Magnet for your Site. </li></ul></ul><ul><ul><li>Blog Daily. Use WordPress and the timestamp feature. </li></ul></ul><ul><ul><li>Register to win my new D-I-Y Blogging Course, Biz Blogging Basics. </li></ul></ul>06/06/09
  11. 11. #5 – Add Fresh, Original Content to Your Website at a Measured Pace <ul><li>The search engines love fresh, new content. </li></ul><ul><li>Update your website on a scheduled pace. </li></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>Press Releases </li></ul></ul><ul><ul><li>Glossary </li></ul></ul><ul><ul><li>FAQ Section </li></ul></ul><ul><ul><li>Media Mentions </li></ul></ul><ul><ul><li>New Products or Services </li></ul></ul><ul><li>The search engines look for “organic” or natural growth. </li></ul><ul><ul><li>Don’t add 25 new pages in one day – spread it out over the course of the month. </li></ul></ul><ul><li>Add an “on-site” blog to enable you to add fresh content every single day! </li></ul>06/06/09
  12. 12. Conclusion <ul><li>By following these 5 SEO tips we’ve covered, you will vault your site above 80 to 90% of the small business websites that are out there today. </li></ul><ul><li>What’s great for your visitors is great for the search engines. </li></ul><ul><li>Don’t be fooled by “tricks” to rank your site higher. </li></ul><ul><li>Don’t be fooled by someone who tells you they can get your site to rank “#1 in Google in 30 days” </li></ul><ul><li>Don’t be lured by “link scams” that claim to be able to get you 1,000 links a month for $99.95. </li></ul><ul><li>The search engine’s are all trying to deliver Relevance – help them do that using these tips that I’ve shared and your site will reap the rewards in terms of PageRank and position with the engines. </li></ul>06/06/09
  13. 13. Questions? <ul><li>We are a full service marketing communications company specializing in Web Design, Development and Web Promotion for small & medium-sized businesses. </li></ul><ul><li>I am passionate about helping you succeed online! If you have any questions about how you can improve the search engine rankings of your website, feel free to contact me! </li></ul><ul><ul><li>Caroline Melberg </li></ul></ul><ul><ul><li>952-473-1007 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>06/06/09
  14. 14. Five Things You Can Do Today to Make Google Fall Head-over-Heels in Love with YOUR Website Caroline Melberg