This session introduces proven best practices for designing change communication strategies that work. Grounded in the latest research in change management and drawing on Ingenium’s proprietary Results Map™ methodology for strategic communication and change planning, this workshop will illustrate how communication can become the “drumbeat” of change. Participants will learn practical skills and techniques for shaping communication approaches and messages in support of change management. The session will include a case study of a major transformation at the University of Ottawa, which has recently been recognized with the IABC Gold Quill Award and Gold Quill Best of the Best award for delivering outstanding business results. This session will show you how to: - Introduce a change communication planning tool, and explore how to apply it to a variety of applications. - Identify the classic pitfalls of change communication, and learn how to avoid them. - Learn from the “We Power Ideas” case study on effective change communication.

1. Headline will look like this
Date will go here
This is What Effective Change Communications
Looks Like
by Caroline Kealey, Ingenium Communications

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WHAT MAKES
CHANGE
COMMUNICATIONS
DIFFERENT?

3. CHANGE COMMUNICATIONS PLAYBOOK
X
X
X
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4. ESTABLISH
THE
WHY
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5. CONNECT
TO FELT NEED
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6. BUILD
AUTHENTIC
ENGAGEMENT
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7. INVITE STAKEHOLDERS TO BE
PRODUCERS,
NOT CONSUMERS OF CHANGE
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8. ANIMATE
THROUGH
STORIES
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10. HOW DOES
WHERE
WE’RE GOING
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FIT WITHIN
THE STORY OF
WHO WE ARE?
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11. WORDS
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SYMBOLS
BEHAVIOURS
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12. CREATE
SHARED
MEANING
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CONTENT
CONTEXT
IF I CAN’T GIVE YOU
I’LL GIVE YOU
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15. CONNECT
TO SOCIAL
PROOF
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16. WHAT IS CHANGING?
WHY?
WHAT IS STAYING THE SAME?
WHAT IS EXPECTED OF ME?
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CASE
STUDY

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Immeubles
Énergiseurs d’idées
Facilities
We power ideas

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Improve client SATISFACTION
Deliver VALUE to the University
OUR FOCUS

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$91
DOING MORE WITH LESS
Facilities operating costs/m2
$87
$91
$93
$95
$91
520K
530K
540K
550K
560K
570K
580K
$82
$84
$86
$88
$90
$92
$94
$96
F10/11 F11/12 F12/13 F13/14 F14/15
Spending per m²/Total Space in m²
$ / m² m²

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PRODUCTIVITY
$2.3M

26. PITFALLS
MAIN
TO AVOID
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27. #1
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28. THE SINGLE BIGGEST PROBLEM
WITH COMMUNICATION IS THE
ILLUSION THAT IT HAS TAKEN PLACE
George Bernard Shaw
#2
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29. #3
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www.resultsmap.com/IABC2017
@carolinekealey
caroline@resultsmap.com