The term branding is relegated to companies, however today almost every individual has a personal brand. Start thinking of yourself as a brand, to be a better leader, to be a better employer brand, to celebrate your accomplishments.
One of the fabulous things I’ve enjoyed about my
career is collaborating with so many different
And without exception the successful ones have
always been comfortable in their own skin.
the ability to hang in there when things are difficult
is critical in a career, and if you’re spending every
hour of the day pretending to be someone you’re not,
you’ll be exhausted and won’t have the energy
needed to face your real work.
On the flip side, if you’re genuinely excited about
what you’re doing, and have that light in your eyes,
it will attract other people to you,
and motivate them.
HOW DOES THE RECOMMENDATION TO
HOLD TRUE IF YOU’RE NOT CERTAIN YOU’LL BE EFFECTIVE?
MOVIE: THE ARTIST
Expressing a point of view is always legitimate, and
if you’re doing it because you’re genuinely passionate
about a topic, I don’t think anyone will have a problem
HOW WOULD YOU ADVISE PEOPLE WHO ARE NERVOUS ABOUT
PUTTING THEMSELVES OUT THERE AND MAKING MISTAKES?
“Carole, what do you think they’re going to do to
you? Take away your children?”
Regardless of the situation, if you’re really valuable
and you do a great job, you’re not going to get
killed. Take a chance. Just speak your mind.
There’s no bad outcome.
DOES A PERSONAL BRAND HAVE TO CHANGE AS YOU
BECOME MORE SENIOR?
MOVIE: PROMO PICTURE, MOVIE UNKNOWN
There’s a common misperception that you have to
take on a new persona when you enter the leadership
ranks: to become more restrained, intellectual,
Whatever humility or generosity or warmth made me
successful early in my career, I tried to keep when I
evolved and become senior executive and
SO WHAT DO YOU NEED TO DO TO MAKE IT HAPPEN?
HERE ARE SOME IDEAS.
WHAT IS PERSONAL BRANDING?
TELLS YOUR AUDIENCE 3 THINGS
• Who you are.
• What you do.
• What makes you different;
or how you create value for others.
WHY IT’S IMPORTANT.
MORE OF THE RIGHT KIND OF CLIENTS
INCREASED EARNING POTENTIAL
CONSISTENT FLOW OF BUSINESS
DRAWS BENEFICIAL PEOPLE
ADDED PERCEIVED VALUE
ASSOCIATIONWITH A TREND
HOW DO YOU USE IT
TO CREATE AN
WHAT YOU DO
AND HOW YOU
1 2 3 4 5
Rethink the way
you view your career.
Ask yourself: What do I do that brings value?
What I am most proud of?
MOVIE: THE GREAT DICTATOR
Reassess your loyalties.
Put loyalty to yourself first. Then be loyal to your team,
your project, your customers, and your company.
MOVIE: THE GODFATHER
Make yourself visible.
Build your profile internally and externally. Ways to do this
includes networking, signing up for high-profile projects,
showcasing your skills in presentations or workshops,
writing for internal or external publications, volunteering
for committees or panel discussions at a conference.
MOVIE: THE INVISIBLE MAN
Build and manage your
Your friends, colleagues, clients and customers are an
important marketing vehicle for your brand. What is said
about you will determine the value of your brand.
It’s critical to keep checking the value of your brand. This
can be done by formal methods such as 360 feedback or
informally, by asking people around you for feedback.
Keep checking what motivates you. What’s your personal
definition of success? Write yourself a personal statement
about why you work and check it regularly.
MOVIE: DOUBLE INDEMNITY
BRANDING IS ABOUT YOU
• A strong personal brand is not about
how long you’ve been building it, but
how well you’ve been doing it.
Like a great pair of shoes, it must:
• Make you feel powerful and happy
• Feel good
• Tell a story
o Elevator Pitch
o Niche Market
o Profiles (social and other)
o Content Strategy
o Graphics Brand
Everything you create
should be presented with
class and continuity.
Develop a tasty logo,
color palette and design
standards that reflect
well on your brand
See : www.duvalunionconsulting.com
WHY EMPLOYERS SHOULD CARE
Strong personal brands add value to corporate brands!
PUBLICITY & VISIBILITY
INCREASED ENGAGEMENT LEVELS
HUMAN CONNECTION TO THE ORGANIZATION
2. HAVE A SPECIALTY
Specializing in a skill that is relevant to your field and
being vocal about that! will help you stand out in
the crowd.Companies call this a point of differentiation.
Consider how your brand (in this case, you) is different
from everyone else “on the market”. Why should people
choose you over everyone else?
3. WRITE YOUR BIO
Founding Partner, Duval Union Consulting
- Go-to-Market expert with a long track record in opening new, disruptive
markets (Telenet Yelo), target new segments, launching innovations
and new technologies (Energy/Electrabel, Telecom/Belgacom,
Retail/Zalando),sharing knowledgewith her clients.
- StrategicMarketing expert with Digital media atthe center of the
Integrated Marketing Plan,with InfluencerMarketing as a key success
factor for new and installed markets.
- We sharpen and transformyourmarketing plans,implement new
trends and create yourunfairadvantage.Wethink and strive like
business owners, so we are commited to results.
- Proudly partof the VRT Expert Data base and StraffeMcommunity
LinkedIn : https://www.linkedin.com/in/carolelamarque
Twitter : https://twitter.com/caroberry
Think of it like a signature. It should be sticky,
meaning stating it unexpectedly so it’s memorable.
Marketing pro with an eye for
Innovation. – Carole Lamarque
I help people to transform their
businesses, their careers, and
their lives. – John Purkiss
“I’m Robin Fisher Roffer… I reinvent
brands and reignite professionals.”
I help people to clear their head
trash and find their mojo. And, once
they’ve found their mojo I help them
to set it on fire! – Alexia Leachman
Links generateabout 50 % more clicks on your
content. It makes userscurious and works
• Don’t make them too complicated
• Make it relevant
A strong visualsaysmore than1000 words ever
will, dare to say less and show more. It eventually
generates 98 % more reactions.
Moving visualscan boost your amount of shares
with 75 %. It works more appealing thana textual
post,if relevant of course.
• Don’t show “movies”, show “trailers”
10. DO GOOD WORK & LIVE YOUR VALUES
Your work and actions speak volumes about your personal
brand and you, as an individual. You can say you
hold certain values, but your actions, your experience, and
your words have to embody them.
QUESTION #1 : What are your goals?
QUESTION #2 : What do you value?
QUESTION #3 : What are you passionate about?
QUESTION #4 : What motivates you?
QUESTION #5 : What makes you remarkable?
STEP #1 : Take Inventory
STEP #2 : Develop a (Brand)Plan
STEP #3 : Craft Your Identity
STEP #4 : Choose the Right Tools & Channels
STEP #5 : Measure & Repeat
RULE #1 : Be Diligent
RULE #2 : Be Consistent
RULE #3 : Be Relevant
RULE #4 : Be Interesting
RULE #5 : Be Yourself
WOMEN NEED TO UNDERSTAND THE IMPORTANCE OF WORKING
IN TEAM. WOMEN NEED TO HELP EACH OTHER.