Carol Phillips
364
Seguidores
Personal Information
Organização/Local de trabalho
Charleston, SC United States
Cargo
Founder, Brand Amplitude, LLC, an Insights-based Strategy Consulting Firm
Sobre
Brand Amplitude identifies insights to help brands engage more fully with customers and contribute to growth. Brands need a relevant point of view and purpose, a clear audience and distinctive brand assets. It's easy to say, harder to do. A solid brand strategy can provide a basis for determining what is most relevant and making smarter marketing decisions.
Brand Amplitude collaborates with clients to help ensure they have the right insights for focused brand build...
Marcadores
brand
brands
branding
brand management
brand strategy
metrics
measurement
management
brand audit
naming
brand portfolio
brand vision
brand identity
marketing
tracking
health
equity
value proposition
brand positioning
rebranding
brand architecture
competitive analysis
customer insights
brand discovery
brand assets
customer experience
insights
swot
marketing assessment
audit
consumer trends
segmentation
millennials
millennial marketing
brand extensions
brand purpose
north star
brand equity
romi
brand monitoring
brand tracking
brand metrics
roi
brand health
strategy
architecture
Ver mais
- Apresentações
- Documentos
- Infográficos
Can big data find the next big thing?
Clear
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Há 9 anos
All Things Millennial
Steven Conway
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Há 13 anos
JWT: 100 Things to Watch in 2011
J. Walter Thompson Intelligence
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Há 13 anos
Connecting is a Piece of Cake
Noah Rickun
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Há 13 anos
Cprasi2010
Andrés Silva Arancibia
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Há 13 anos
Are Content Strategists the Next Corporate Rock Stars?
Mark Fidelman
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Há 13 anos
Postdigitalbriefs2 - August 2010
Gareth Kay
•
Há 13 anos
Renegade - Social Media Audit
Renegade, LLC
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Há 13 anos
The Molecular Brand
Torsten Henning Hensel
•
Há 14 anos
Alex Gordon presents The future of retail engagement @ Canvas8
Canvas8
•
Há 14 anos
Teens In The Digital Age
Pew Research Center's Internet & American Life Project
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Há 14 anos
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
Idris Mootee
•
Há 15 anos
Micro Pulse: How small touches in social media impact the heartbeat of your brand.
Chris Wilson
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Há 14 anos
How Nonprofits Can Use Social Media to Reach Gen Y
Sam Davidson
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Há 14 anos
Gen X and Y at work [AMI Conf / Sydney / Sep 08]
Jason Dunstone
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Há 15 anos
Brandwidth - do you have it? (Graham Brown mobileYouth)
Graham Brown
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Há 15 anos
Career Advice '08
garr
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Há 16 anos
Digital Millennials: R U Ready
Resource/Ammirati
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Há 15 anos
Twitter for beginners
Paul Bradshaw
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Há 15 anos