This assignment provided by Meltwater will allow students to gain knowledge of the Meltwater platform using three dedicated case studies we suggest using this assignment over the course of several weeks. We have attached the case studies under documents for this assignment and they are named case study 1, case study 2 ,a and case study 3. Please download all of the content in order to teach this assignment.
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A. You are the new SID for the college’s athletic
athletic department, in order to start your initiatives, you
initiatives, you need to build a search to track all mentions
track all mentions of the College of New York in traditional
York in traditional and social media & build a social media
build a social media search on the teams’/key players for
teams’/key players for the College of New York athletic
York athletic department
Click Here to Watch how to create a Social and News
and News search for College of NY
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B. You are the Director of Communications at West Virginia
at West Virginia University and have just been told the
been told the school is on the Top 10 Party School list. You
School list. You want to try to pitch journalists on a new
journalists on a new initiative at the school to promote
school to promote responsible drinking. Build a list of
Build a list of journalists covering this topic.
topic.
Click hear to see how to create this list
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C. Your SID has asked you to compile a list of news articles
of news articles surrounding student athletes and their
athletes and their social media usage. Build an industry
Build an industry search and forward the top 5 articles to
top 5 articles to _________.
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D. You are the Director of PR for the NCAA. Build a search
Build a search for industry news surrounding violations of
surrounding violations of NCAA policies and investigations.
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E. You are the Director of Communications at the University
at the University of Alabama and the school’s quarterback
school’s quarterback just posted a racist tweet that went
tweet that went viral, put together a list of 15 key journalists
of 15 key journalists using the keyword search that allows
search that allows you to pitch them on positive press
positive press surrounding the quarterback.
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1. You are the Director of Public Information for the city of
Information for the city of New York. The Mayor needs to
Mayor needs to know how many articles there were
there were surrounding the NY Marathon being
being cancelled.
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2. Build a search to figure out how many articles there
articles there were in 2012 about the NY Marathon being
Marathon being cancelled. What keywords did you use?
did you use? How many total articles were there?
there?
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3. You are the new director of communications for the New
communications for the New York Road Runners. You
Runners. You are tasked with doing research on how
research on how many mentions the New York Marathon
York Marathon gets in association with the NYRR.
the NYRR.
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4. Put together a dashboard comparing Media Coverage
Coverage from 2014 vs. 2015 vs. 2016. Make sure to
Make sure to include media exposure, ad value and
value and sentiment. Has there been an increase or
increase or decrease in articles year over year? How
over year? How many articles for each year? What is the
year? What is the total ad value of all three years?.
three years?.
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5. You are the Director of Communications at NYRR. You
NYRR. You are tasked with putting together a newsletter
together a newsletter of key mentions from last years
from last years marathon that you will send to key
send to key stakeholders.
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6. Build a newsletter in the Outputs tab- you can design it
you can design it yourself and even include a logo! Once
include a logo! Once complete, forward to Paul!
Paul!
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Case Study: 3
Getting Clipped: An Evaluation of Crisis Management
Crisis Management and the NBA’s Response to the
Response to the Actions of Donald Sterling
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Case Study
Case is located in LinkedIn SlideShare uploads
folder titled
Getting Clipped: An Evaluation of Crisis Management
and the NBA’s Response to the Actions of Donald
Sterling
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1. Pull a search for all mentions of Donald Sterling and V.
Sterling and V. Stiviano from April 1, 2014- July 1, 2014
2014- July 1, 2014 (How many total mentions are
mentions are there?)
2. What is the overall reach & sentiment for all articles from
all articles from April 1, 2014-July 1, 2014. Build a
2014. Build a dashboard to reflect that.
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3. Before the sale of the team was finalized- how many
finalized- how many times was Steve Ballmer mentioned
Ballmer mentioned with regards to a potential purchase
potential purchase of the clippers.
4. Who out of Chris Paul and Blake Griffin were quoted
were quoted more in articles regarding Donald Sterling
Donald Sterling in the year 2014?
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5. If you are working for a different team and the same
and the same thing were to happen today, build a list of
build a list of journalists covering topics surrounding
topics surrounding racism in sports.
