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Computational Analytics in SPOD
Gennaro Cordasco, Carmine Spagnuolo, Vittorio Scarano
ROUTE-TO-PA Prato Plenary Meeting
Overview
15/9/2015
Introduction
Some example
Some Metrics and Methods
Social and Data Network Analysis (SDNA) in SPOD
Discussion
Gephi: The Open Graph Viz Platform
Network over time
ROUTE-TO-PA Prato Plenary Meeting15/9/2015
Introduction
Social
Network
Analysis
15/9/2015 ROUTE-TO-PA Prato Plenary Meeting
The power of social networks
15/9/2015 ROUTE-TO-PA Prato Plenary Meeting
What is a social network?
• Social network analysis and data mining:
– Detection of criminal activity, counter-terrorism, homeland security,
and intelligence
– Analysis of relationships within companies
– Sociological and anthropological studies
– Reciprocal trust schemes such as eBay ratings
– Recommended friends on Facebook
– Filter or recommend social media content
• – …
15/9/2015 ROUTE-TO-PA Prato Plenary Meeting
Applications of social networks
ROUTE-TO-PA Prato Plenary Meeting15/9/2015
Some
Examples
15/9/2015 ROUTE-TO-PA Prato Plenary Meeting
Friendship network
15/9/2015 ROUTE-TO-PA Prato Plenary Meeting
Email network
Nodes = People
Links = Emails
Source: orgnet.com
15/9/2015 ROUTE-TO-PA Prato Plenary Meeting
Karate Club
15/9/2015 ROUTE-TO-PA Prato Plenary Meeting
Romantic and Sexual Relations
15/9/2015 ROUTE-TO-PA Prato Plenary Meeting
Football: Spain won 2010’s World Cup
15/9/2015
What can we learn by using these models?
ROUTE-TO-PA Prato Plenary Meeting
15/9/2015 ROUTE-TO-PA Prato Plenary Meeting
• Can we mine SPOD data in order to:
• support other analysis (like Dialogue
Games)?
• encourage users participation?
• identify skilled and/or reliable users?
• …
• Idea: assuming that we are able to
model the data according to some
relationships between different
entities:
• we can exploit Network analysis
tools.
Network analysis in SPOD
15/9/2015 ROUTE-TO-PA Prato Plenary Meeting
Metrics
and
Methods
• Assumption: important actors are
involved with others extensively.
• The problem is find out
automatically which are the central
actors.
• Metrics:
• Closeness Centrality
• Betweenness Centrality
• Eigenvalue Centrality
• Prestige
• PageRank Algorithm
• Hits Algorithm
• …
15/9/2015 ROUTE-TO-PA Prato Plenary Meeting
Centrality
• Methods:
o community detection is key to
understanding the structure of
networks.
• In SPOD it can be used to
• identify users with common interest (and
suggest friendship);
• identify related data;
• suggest the proper way of visualizing data.
15/9/2015 ROUTE-TO-PA Prato Plenary Meeting
Community detection
15/9/2015 ROUTE-TO-PA Prato Plenary Meeting
Network
over
the
Time
15/9/2015 ROUTE-TO-PA Prato Plenary Meeting
Networks over time
• Does the leader of a discussion change over time?
• Is it true that participate actively in a discussion enhances users’ ability?
• Dynamic graph analysis (DGA) is a novel approach for Network analysis.
• DGA analyses how a network and its metrics evolve over time.
15/9/2015 ROUTE-TO-PA Prato Plenary Meeting
in
Social
SPOD
and
Data
Analysis
Network
• It is easy to analyse a snapshot of a Network at time t (Gephi does it for you).
• The key point is to identify the Network structure and semantics
• Different goals require dedicated approaches and are based on different networks.
• For instance, if we are going to study interaction among users, we need a network
where:
• the users are the entities;
• the relations are "who communicate with whom”.
• Even in this simple case, we should also define some timing intervals in order to
evaluate whether the interactions change along the time.
15/9/2015 ROUTE-TO-PA Prato Plenary Meeting
Social and Data Network Analysis (SDNA) in SPOD
15/9/2015 ROUTE-TO-PA Prato Plenary Meeting
Social and Data Network Analysis (SDNA) in SPOD
• Another approach could be
define a network that map
users and data as a Users-
Datalets Network.
15/9/2015 ROUTE-TO-PA Prato Plenary Meeting
Gephi
and
visualization
exploration
• Gephi is an open-source
network analysis and
visualization software
package.
• Gephi offers the most
common metrics for
network analysis:
• Betweenness Centrality;
• Closeness;
• Diameter;
• Clustering Coefficient;
• PageRank;
• Community detection;
• …
15/9/2015 ROUTE-TO-PA Prato Plenary Meeting
Gephi: The Open Graph Viz Platform
15/9/2015 ROUTE-TO-PA Prato Plenary Meeting
Discussion
15/9/2015 ROUTE-TO-PA Prato Plenary Meeting
Discussion
• Goals
• Networks
• Ideas

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ROUTE-TO-PA Computational Analytics in SPOD

  • 1. Computational Analytics in SPOD Gennaro Cordasco, Carmine Spagnuolo, Vittorio Scarano
  • 2. ROUTE-TO-PA Prato Plenary Meeting Overview 15/9/2015 Introduction Some example Some Metrics and Methods Social and Data Network Analysis (SDNA) in SPOD Discussion Gephi: The Open Graph Viz Platform Network over time
  • 3. ROUTE-TO-PA Prato Plenary Meeting15/9/2015 Introduction Social Network Analysis
  • 4. 15/9/2015 ROUTE-TO-PA Prato Plenary Meeting The power of social networks
  • 5. 15/9/2015 ROUTE-TO-PA Prato Plenary Meeting What is a social network?
  • 6. • Social network analysis and data mining: – Detection of criminal activity, counter-terrorism, homeland security, and intelligence – Analysis of relationships within companies – Sociological and anthropological studies – Reciprocal trust schemes such as eBay ratings – Recommended friends on Facebook – Filter or recommend social media content • – … 15/9/2015 ROUTE-TO-PA Prato Plenary Meeting Applications of social networks
  • 7. ROUTE-TO-PA Prato Plenary Meeting15/9/2015 Some Examples
  • 8. 15/9/2015 ROUTE-TO-PA Prato Plenary Meeting Friendship network
  • 9. 15/9/2015 ROUTE-TO-PA Prato Plenary Meeting Email network Nodes = People Links = Emails Source: orgnet.com
  • 10. 15/9/2015 ROUTE-TO-PA Prato Plenary Meeting Karate Club
  • 11. 15/9/2015 ROUTE-TO-PA Prato Plenary Meeting Romantic and Sexual Relations
  • 12. 15/9/2015 ROUTE-TO-PA Prato Plenary Meeting Football: Spain won 2010’s World Cup
  • 13. 15/9/2015 What can we learn by using these models? ROUTE-TO-PA Prato Plenary Meeting
  • 14. 15/9/2015 ROUTE-TO-PA Prato Plenary Meeting • Can we mine SPOD data in order to: • support other analysis (like Dialogue Games)? • encourage users participation? • identify skilled and/or reliable users? • … • Idea: assuming that we are able to model the data according to some relationships between different entities: • we can exploit Network analysis tools. Network analysis in SPOD
  • 15. 15/9/2015 ROUTE-TO-PA Prato Plenary Meeting Metrics and Methods
  • 16. • Assumption: important actors are involved with others extensively. • The problem is find out automatically which are the central actors. • Metrics: • Closeness Centrality • Betweenness Centrality • Eigenvalue Centrality • Prestige • PageRank Algorithm • Hits Algorithm • … 15/9/2015 ROUTE-TO-PA Prato Plenary Meeting Centrality
  • 17. • Methods: o community detection is key to understanding the structure of networks. • In SPOD it can be used to • identify users with common interest (and suggest friendship); • identify related data; • suggest the proper way of visualizing data. 15/9/2015 ROUTE-TO-PA Prato Plenary Meeting Community detection
  • 18. 15/9/2015 ROUTE-TO-PA Prato Plenary Meeting Network over the Time
  • 19. 15/9/2015 ROUTE-TO-PA Prato Plenary Meeting Networks over time • Does the leader of a discussion change over time? • Is it true that participate actively in a discussion enhances users’ ability? • Dynamic graph analysis (DGA) is a novel approach for Network analysis. • DGA analyses how a network and its metrics evolve over time.
  • 20. 15/9/2015 ROUTE-TO-PA Prato Plenary Meeting in Social SPOD and Data Analysis Network
  • 21. • It is easy to analyse a snapshot of a Network at time t (Gephi does it for you). • The key point is to identify the Network structure and semantics • Different goals require dedicated approaches and are based on different networks. • For instance, if we are going to study interaction among users, we need a network where: • the users are the entities; • the relations are "who communicate with whom”. • Even in this simple case, we should also define some timing intervals in order to evaluate whether the interactions change along the time. 15/9/2015 ROUTE-TO-PA Prato Plenary Meeting Social and Data Network Analysis (SDNA) in SPOD
  • 22. 15/9/2015 ROUTE-TO-PA Prato Plenary Meeting Social and Data Network Analysis (SDNA) in SPOD • Another approach could be define a network that map users and data as a Users- Datalets Network.
  • 23. 15/9/2015 ROUTE-TO-PA Prato Plenary Meeting Gephi and visualization exploration
  • 24. • Gephi is an open-source network analysis and visualization software package. • Gephi offers the most common metrics for network analysis: • Betweenness Centrality; • Closeness; • Diameter; • Clustering Coefficient; • PageRank; • Community detection; • … 15/9/2015 ROUTE-TO-PA Prato Plenary Meeting Gephi: The Open Graph Viz Platform
  • 25. 15/9/2015 ROUTE-TO-PA Prato Plenary Meeting Discussion
  • 26. 15/9/2015 ROUTE-TO-PA Prato Plenary Meeting Discussion • Goals • Networks • Ideas