Things you could be doing online but aren't (2014)

Oh, the places you should
be going
(or...Storytelling in 2014 and beyond)
Jim Streisel, MJE
HiLite adviser and
communications adviser
Carmel (IN) High School
@CarmelJim
www.slideshare.net/CarmelJim
Saturday, July 5, 14

The good ol’ days
1937 1944 1971 1982

Just yesterday
(metaphorically)
Broadsheet
Color
Publish every two weeks

...the Web
1996-97
1999ish
Early 2000s
Mid to late 2000s

Print options

Are you online yet?
???

You’re not? Why?
Get there. Now.

We’ll wait...

So now that you’re online...

What’s next?
Think about what you want to accomplish.
• Just get online? How often? How many new posts?
• Be more social? Why? Who?
• Share video? Audio?
• What does your student body use most often?

Pick one
...then explore.

Websites
• This is the building block/canvas for all of your expansion.
• Most use the free Wordpress content management system (CMS) -
could use Drupal, Joomla, etc. (also free)
• A way to post breaking news, updates, visuals (slideshows, videos, etc.)

Lots of ‘themes’

What’s new?
‘Responsive’ themes

What to store?

Photos:Why?
• Readers love slideshows.
• Great to utilize all those photos you (should) already have but weren’t
able to place in print.
• Easy to upload.

Photos: How?
Lots of free services available online:
• FlickR
• Fotolog
• Picasa
• Photobucket

Videos:Why?
• Can help tell visual and auditory stories better.
• Can enhance existing print coverage.
• Like photos, easy to upload.
• You don’t have to be
a broadcast genius.
Short clips work best. >>

Videos: How?
Lots of free services available online:
• YouTube
• SchoolTube
• Vimeo
• Smugmug

Issuu:Why?
• Archives content
• Great for parents/alumni
• My favorite way to look at the paper.

Issuu: How?
• Get PDFs of your publication.
• Go to www.issuu.com
• Follow the instructions. (It’s pretty straightforward.)

Let’s get social.

So many options…
• Facebook
• Twitter
• Pinterest
• Foursquare
• Instagram
• Vine

Facebook…Pages

Facebook…
Have an
identity and a
personality.

Twitter…diversify

Twitter…schedule
Hootsuite
works
great, too.

Put it all together…

Great way for students to ‘build
their brand.’

Branding
(left) From the Kirkwood Call,
Kirkwood High School
(above) From the HiLite,
Carmel High School

Other cool stuff

Calendars

CoverItLive
Election coverage
Sports coverage
Olympics
Fantasy sports
Other???

CoverItLive in action
From Westside Wired,
Westside High School

Polls and Surveys
•Tie in with print coverage.
•Interact with your readers

Or you can get really cool…
From FHNToday, Francis Howell North High School

Bringing it all
together
From the Foothill
Dragon Press,
Foothill Technology
High School

So what’s all this
mean?
How do your readers
read?
Play to those habits.

Use analytics

Put it together

Putting it together

Resources
www.jeadigitalmedia.org
http://www.studentpress.org/nspa/
http://www.columbia.edu/cu/cspa/
http://www.facebook.com/journalists
On Twitter:
@manfull
@dgoble2001
@storify
@ericasmith
@jeadigitalmedia

Contact info
and then questions
Jim Streisel
jstreise@ccs.k12.in.us
@CarmelJim
slideshare.net/CarmelJim

Things you could be doing online but aren't (2014)

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