PERSONAL BRAND EXPLORATION
Carlos Vargas
Project & Portfolio I: Week 1
January 7, 2022

Hello, my name is Carlos and I am a 19 year old
New Jersey native. Currently, I’m living in
Orlando, Florida attending school at Full Sail
University for a bachelor degree in sports
marketing and media. I am also employed by the
Orlando City SC as a team city member who’s
objective is to spread the teams image
throughout the city. Overall, I am a genuine,
courageous, and adventurous individual who is
looking to network and have a good time while
doing so!
IDENTITY
Picture of You
Goes Here

PROFESSION
Potential Job Titles:
• Digital Media Director
• Community Manager
• Engagement Coordinator
HERO ARCHETYPE - What this
means is that I try and help others
reach the best version of
themselves. I will be a strong
individual who is passionate and
cares about others.
Social Media Manager for an NBA Team
Picture Relevant
to Your Industry
Goes Here

[CATEGORY of PEOPLE]
TARGET AUDIENCE
Amanda Semijalac
Outreach Plan:
• I will touch up on my Orlando Magic knowledge in order
to impress this individual.
• I will go to a home Magic game to talk to Amanda in
person
• I would email this individual a day after the interaction
thanking them for their time
Marketing Strategist at Orlando
Magic
Adam Laitsas
Outreach Plan:
• I will
fi
nish my education at Full Sail in order to seem
more educated to this person.
• I will go to a home Knicks game to talk to Adam in
person
• I would email this individual 12 hours after the
interaction thanking them for their time
SVP of Marketing at New York
Knicks
Kenny Lauer
Outreach Plan:
• I would learn the history of the organization from within,
as I already have knowledge of the team
• I will go to a home Warriors game to talk to Kenny in
person
• I would call this individual a day after the interaction
thanking them for their time
VP, Marketing & Digital at
Golden State Warriors

GOALS
Short Term: (Immediately After Graduation, YEAR)
• Get an entry level job with a major sports team in
either the MLB, NBA, or NFL a year after graduating
(by March 2024).
Mid Term: (YEAR)
• Get a promotion in that job within a year of getting
signed (by March 2025)
Long Term: (YEAR)
• Be independent and a home owner (By2030)

SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Microsoft Word
SOFT
HARD
Novice / Adept / Expert
Adobe Photoshop Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Social Media Use Novice / Adept / Expert
Traditional & Digital Marketing
SOFT
HARD
Novice / Adept / Expert
Data Analysis Novice / Adept / Expert
Agility Novice / Adept / Expert
Writing Novice / Adept / Expert

I help sports organizations do marketing
strategies by using my problem solving skills
and teamwork abilities to create a better
work environment
PROMISE

CREDENTIALS
Work Experience:
• Orlando City SC, Team Member (Current)
• Cluck-U Chicken, Trainer (2020-2021)
Education:
• High School Graduate of Lenape Valley
Regional High School
• Current Sports Marketing and Media, B.S. Student at Full Sail University
Leadership Roles:
• President of Lenape Valley High School
• Captain of Morris Hills Football Team

COMPETITION
Courtney Harle
Industry Experience:
• Current Events & Fan Engagements
Manager, Orlando City SC
Education:
• Baylor University Alumni ( 2021)
Leadership Experience:
• Manages events and fan engagements for MLS team
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Management Skills
• Public Speaking
• Activity Planning
Carlos Vargas
Overall Online Presence:
• On LinkedIn, customized page, search engine
optimized to show her social media pages as top
results
• Grade: Poor, Average, or Superior?, 95 out of 100
Industry Experience:
• Current Orlando City SC Team Member
Education:
• Lenape Valley High School Graduate
• Current Full Sail University Student
Leadership Experience:
• President of High School
• Captain of Football Team
Skills and Pro
fi
ciencies:
• Public Speaking
• Social Media Use
• Microsoft Word
Overall Online Presence:
• Over 1,100 Instagram followers
• Over 300,000 views on most popular video (TikTok)
• Grade: Poor, Average, or Superior?, 80 out of 100

BRAND POSITION
For sports marketers who desire a youthful
marketing approach, I provide a positive fan
environment while also generating revenue
because of my easy going attitude, forward
thinking, and ability to put others before
myself.

NETWORKING &
MARKETING
Industry Events & Organizations
• Orlando Magic Game
‣ Amway Center
• Miami Dolphins Game
‣ HardRock Stadium
• Miami Marlins Game
‣ LoanDepot Park
Digital Marketing
• Primary Content: I would create posts on social media that
would generate buzz around my name and their (my
employers) company .
• Primary Tools: I would use social media such as Instagram,
Tiktok, Twitter, and Facebook to get my content out. I would
likely post daily to get our brand out there as much as
possible without annoying consumers timelines.
• Website: I will use my digital portfolio site to illustrate my
accomplishments and work to the world and potential hirers.

PROFESSIONAL DEVELOPMENT
Mentor
• I would like my mentor to be Kevin Coulhart, who is the
VP of Mareting for the Orlando City SC. Currently I work
for him, so naturally I would like to establish a
connection with him where I could ask him anything I
need to know, ideally within the next three months
Formal Education
• Current Sports Marketing & Media Student at
Full Sail University
Technical Skills
• Become Microsoft Word 2021/22 Certi
fi
ed - June 2022
• Become Adobe Photoshop pro
fi
cient - September 2022
• Be able to con
fi
dently analyze data - June 2023
Soft Skills
• Speak publicly in front of crowd of people (bar, club,
school, etc.) - April 2022
• Garner over 1,000 followers on TikTok - January 2023

Carlos Vargas
You know the problem of low fan attendance?
Well, what I do is generate revenue by creating a positive fan
environment. In fact, I increased mens soccer attendance by 15% for
my high school!
“