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DJ Khaled's Major Keys to Success on Social Media

Inspired by one of Snapchat’s biggest success stories, DJ Khaled, here are 10 things that you should know and be doing in your business to crush it on social media.

DJ Khaled's Major Keys to Success on Social Media

  1. 1. KEYS TO SUCCESS ON SOCIAL MEDIA
  2. 2. WHY ARE YOU ON SOCIAL MEDIA?
  3. 3. SOCIAL MEDIA CAN BE A WASTE OF TIME IF YOU DON'T HAVE A STRATEGY. HOWEVER, IT CAN BE A MAJOR KEY TO YOUR BUSINESS SUCCESS IF YOU INVEST THE TIME. WHAT'S YOUR END GAME? START WITH THE "WHY". SINGLE MOST IMPORTANT QUESTION.
  4. 4. DON'T THINK LIKE A MARKETER
  5. 5. THINK LIKE A CUSTOMER. MARKETERS ARE BAD AT MARKETING. THEY BELIEVE THEY KNOW HOW TO SPEAK TO CUSTOMERS ON SOCIAL MEDIA YET THEY DON'T USE IT THEMSELVES. PUT YOURSELF IN YOUR AUDIENCE SHOES AND ASK "WOULD I BUY FROM THIS BRAND?"
  6. 6. B2B AND B2C ARE THE SAME
  7. 7. EVERYONE ON SOCIAL MEDIA IS A POTENTIAL CUSTOMER. HOWEVER, ARE YOU SPEAKING TO YOUR TARGET AUDIENCE?
  8. 8. IDENTIFY WHO YOU'RE TRYING TO REACH
  9. 9. AUDIT YOURSELF. WHO'S YOUR TARGET CUSTOMER? WHAT MAKES THEM TICK, HOW OLD ARE THEY, WHAT INTERESTS DO THEY HAVE, AND WHAT PLATFORMS DO THEY USE?
  10. 10. YOU CAN'T BE EVERYWHERE AT ONCE
  11. 11. CHOOSE 1-2 CHANNELS WHERE YOU CAN GET THE HIGHEST REACH. USE THEM COMPLIMENTARY TO EACH OTHER FOR CROSS PROMOTION. YOU CAN'T BE EVERYWHERE AND STAY EFFECTIVE. GET REALLY GOOD AT A FEW CHANNELS AND CRUSH THEM.
  12. 12. CREATE RELEVANT CONTENT
  13. 13. DON'T ALWAYS BE THINKING ABOUT PROMOTION. THINK ABOUT VALUE. HOW CAN YOU ADD VALUE TO THEIR LIVES. IS IT THROUGH EDUCATION, TIPS AND TRICKS, RESOURCES AROUND YOUR SERVICE AND PRODUCT. ASK THEM: WHAT DO YOU WANT TO HEAR FROM US ABOUT?
  14. 14. BE INTENTIONAL WITH YOUR CONTENT
  15. 15. SOCIAL MEDIA IS LIKE THE ATLANTIC, INDIAN, AND PACIFIC OCEAN COMBINED. CONTENT GETS LOST IN A GIANT OCEAN AND ALL YOU ARE IS A SAILOR IN CHOPPY SEA. DON'T POST JUST FOR THE SAKE OF POSTING SHIT. BE INTENTIONAL WITH YOUR CONTENT. YOUR AUDIENCE WILL KNOW.
  16. 16. COMMUNITY IS KING
  17. 17. BUILD A LOYAL COMMUNITY OF FOLLOWERS, MAJOR KEY. DON'T SELL THEM SHIT, INSTEAD GET THEM TO SELL FOR YOU AS ADVOCATES.
  18. 18. SOCIAL MEDIA NEVER SLEEPS
  19. 19. RESPOND TO TWEETS IN A TIMELY MANNER. WHAT'S THE POINT OF BEING ON SOCIAL MEDIA IF YOU AREN'T GOING TO REPLY TO INBOUND TRAFFIC?
  20. 20. MAJOR KEY ALERT
  21. 21. THE KEYWORD IN SOCIAL MEDIA IS "SOCIAL" SO SOCIALIZE! TALK TO YOUR AUDIENCE, MAKE CONVERSATION, BUILD RELATIONSHIPS.
  22. 22. ALL I DO IS WIN
  23. 23. ANALYZE YOUR DATA. UNDERSTAND WHAT PERFORMS WELL AND CONTINUE CREATING FOR YOUR COMMUNITY. IF YOU AREN'T GROWING THEN YOU AREN'T GIVING YOUR COMMUNITY WHAT THEY WANT.
  24. 24. "MEN LIE, WOMEN LIE, NUMBERS DON'T" JAY Z
  25. 25. ARE YOU ON SNAPCHAT? JOIN THE COMMUNITY WWW.SNAPCHAT.DIRECTORY

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