This slideshow shows the various phases which comprise effective social media strategies

1. Social Media Strategy
Carl Potts designs July 0214
carl@carlpottsdesigns.co.uk

2. Social Media Strategy :Framework
• Plan
• Listen
• Analyse
• Engage( Carvill & Taylor 2013,Blanchard
2011)

3. Social Media Strategy :Planning
• Define Specific Objectives
• Set Targets
• Channel specific approaches
• Develop detailed tactics

4. Why is planning important?
• Unable to calculate ROI without planning
• Many organisations fail to plan before using
Social Media
“Social Media isn't something an organisation does just for the sake of doing
Social Media (because everyone else is!) but rather, something you do to deliver
on specific business objectives as part of a well defined marketing strategy “
(Carvill & Taylor 2013)
“without a clear strategy for social media use, your business will struggle to get
the customer engagement levels and increased sales you’re looking for. “
(Hootsuite 2014)

5. Planning: Objectives
• Specific Objectives better than vague
objectives(Blanchard 2011)
• Specific Objectives leads to a more focused
approach to social media
• Set Targets
• Vague objective: increase twitter reach
• Specific Objective: increase twitter followers by 500 per month

6. Tiered Objectives (Blanchard 2011)
• Define Specific Objectives
• Set Targets
• Channel specific approaches
• Develop detailed tactics

7. Summary : Great Social Media
• is carefully planned
• Monitored & Measured
• Fulfills Objectives
• engages
• Followers are listened to
• Excellent for disseminating content
• Targeted

8. Valuable Social Media : Jefferson
• Be there – sociable, and join in with
conversation
• Be valuable – helpful, entertaining and
educate or entertain clients
• Be generous – share other peoples content
• Be Interesting
• Be Human
• Be on Message
• Be Polite (Jefferson 2013)

9. Bibliography : Further Reading
The Business of Being Social M. Carvill & D Taylor(2013)
Social Media ROI O. Blanchard(2011)
The Future of Social Media A. Hussain (2013)
Valuable Content Marketing S . Jefferson & S.Tanton (2013)