Global and Local SEO

Global and Local SEO
Presented by:
Carl Benedic Pantaleon

Global SEO
- is the process of setting up
your website so that search
engines can easily identify
which countries you want to
reach and what languages you
use for business.

Additional SEO key terms
- TLD (top level domains ) e.g. .com, .edu, .biz, .info,

Additional SEO key terms
- ccTLD (country specific TLD ) e.g. .com.au, .co.uk, .eu, .sg,

Local SEO
- is an effective way to market
your business online. It helps
businesses promote their
products and services to local
customers at the exact time
they’re looking for them.

Optimizing for Global SEO (United States)
Local SEO (Australia)

Optimizing for Global SEO (United States)
Local SEO (Australia)
- Monthly Volume 9.3k - 11.5k
- KW difficulty 57/100
- Monthly Volume 6.5k - 9.3k
- KW difficulty 27/100

Benefits of Local and Global SEO
Global SEO
- Massive amount of Searchers
- Big opportunity
- Good Sales
Local SEO
- Limited location and awareness
- Less searchers / Limited visibility

Can we ask clients to proceed
optimizing for GLOBAL SEO
than local?

Why they rank Globally and
Locally?

Global SEO Ranking Checklist
- Trust and Authority of the Website (domain)
- TLD Backlinks (top level domain)
- Total Backlinks (use different tool)

Trust And Authority of
the Website (domain)

Trust and Authority of the Website (domain)

TLD Backlinks (top level
domains)

https://www.amazon.com/cell-phone-car-accessories/b?ie=UTF8&node=2407759011

https://www.autobarn.com.au/interior-car-accessories

Total Backlinks (check
through ahrefs /
majestic )

Bottom lines is :
- Use different tools for comparison

On Page SEO
- Onpage Optimization. Onpage optimization (AKA on-page
SEO) refers to all measures that can be taken directly within
the website in order to improve its position in the search
rankings. Examples of this include measures to optimize the
content or improve the meta description and title tags

On Page Elements and Optimization
➔ SEO-friendly URLS
➔ Start Title with keywords
◆ H1 tag Headline
◆ H2, h3, h4, h5 tags
➔ Modifiers to your Title
➔ Drop Keyword in First 100 Words
➔ Internal Links
➔ Website Site Speed
➔ Image Optimization
➔ Long Content
◆ Density of the Keywords used

Start Title With Keywords
◆ H1 tag Headline >> "top 10 best SEO agency list"

Keywords within
◆ H2, h5, h3, h4 tags (targeted keywords at least) >>
"SEO agency”

Modifiers to your Title
◆ "best guide" , "top 10" , "2017" Philippines"

Drop Keyword in First 100 words
◆ “SEO agency” , “SEO agency common mistakes”

How many words
usually for each blog
posts / page ?

PAGE
- Service page
- Product page
200 - 300 words

PAGE
- Service page
- Product page
200 - 300 words
POST
- Article news
- Weekly blog posts
500 - 600 words or
more

How many focused
keywords should we
use?

2 %
Of over all Words the posts have

Keyword Density
- Keyword density is the percentage of
times a keyword or phrase appears on a
web page compared to the total number of
words on the page. In the context of search
engine optimization, keyword density can
be used to determine whether a web page
is relevant to a specified keyword or
keyword phrase.

Example :
Link : https://www.forbes.com/sites/joshsteimle/2014/09/19/what-is-
content-marketing
Keyword:
Content Marketing

Example :
Link :
https://neilpatel.com/what-is-content-marketing/
Keyword:
Content Marketing

Internal Links
- An internal link is a type of hyperlink on
a webpage to another page or resource,
such as an image or document, on the
same website or domain. Hyperlinks are
considered either "external" or
"internal" depending on their target or
destination.

IMPORTANCE OF WEBSITE SPEED
- SEO Best Practices. Google has indicated site speed
(and as a result, page speed) is one of the signals used
by its algorithm to rank pages. ... Page speed is also
important to user experience. Pages with a longer load
time tend to have higher bounce rates and lower average
time on page.

Tools for checking
website speed status
- Gtmetrix
- Google Pagespeed Insights
- PingDom Tools

How To Fix /
Speed up the site

Image Optimization
- Make sure at least one image file
name includes your target keyword
(for example, on_page_SEO.png) and that
your target keyword is part of your image
Alt Text.

Off Page SEO - Understanding backlinks /
inbound links
- Backlinking strategy to avoid
penalty
- How to check good
backlinks
- How to obtain backlinks
- Google Operators

""
specific results
- / +
remove / add
site:
this searches only within a given domain – delectable when you want to only
search within the confines of a particular site.
inurl: / allinurl:
this is useful if you’ve forgotten the exact URL of a website, but can still
remember bits of it.
allintitle:
searches only for sites with the given word(s) in the page title.
intitle:
does the same thing but for single words and can be used with more
flexibility
allinpostauthor: / inpostauthor:
exclusive to blog search, this one picks out blog posts that are written by
specific individuals.

Keyword Research
- Keyword research is when people use keywords to find
and research actual search terms that people enter into
search engines. The knowledge about these actual
search terms can help to form content strategy, or
marketing strategy overall.

Most important Guide on Creating a Post
Step 1: Make a list of important, relevant topics based on what
you know about your business.
Step 2: Get top keywords (check volume and popularity)
- Tools to be used : moz and google trends
Step 3: Populate keywords / Research Related Search term
Step 4: Find long tail keywords
Step 5: See how competitors are ranking for these
keywords
Step 6: Create a blog post

Global and Local SEO

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