1. Photo by Matt Jones aka moleitau.

2. Interfaces
are made
of words
Carl Collins

3. Carl is likely to curse.
He apologizes in
advance if you are
offended by his lack
of decorum.

4. Prelude.

9. Carl Collins
@carlrc
At a big digital agency.

10. “ Great stories
happen to those
who can tell them.”
- Ira Glass

11. Interfaces are
Made of Words

12. Words

13. Words
Design

14. Words
Code
Design

16. Illustrations
Habits
Letters
Timing

17. Illustrations
Habits
Letters
Timing

18. illustrations
Breathless.

19. “ I’m sorry this letter
is so long, I didn’t
have time to write
a short one.”
- Anton Chekov

24. “ Short bursts of text
are highly addictive,
like wordcrack.”
- Erika Hall

25. illustrations
Tonalities.

28. From Hugh MacLeod at gapingvoid.

31. The key to good writing is not that magical glass of
Bordeaux, the right kind of tobacco or that groovy
background music. The key is focus. What you need to
write well is a spartan setting that allows you to fully
concentrate on your text and nothing but your text.
Many professional writers use SimpleText or Textedit
because these are the only writing programs that are
totally distraction free. But text editors are not perfect.
That’s why we made Writer.

33. illustrations
Stringing Us
along.

38. howbigreally.com

39. illustrations
Formalities.

47. illustrations
Etc.

48. Illustrations
Habits
Letters
Timing

49. “ You get the skills
you use.”
~ Spencer Thursfield

50. Habits
Keep the Car
Running.

54. From Hugh MacLeod at gapingvoid.

55. Habits
Who is doing
the talking?

56. Hello Head
Copywriter,
let’s be Friends.

57. Hey, Marketing
Director, Um,
I’m a little lost.
Can you Help Me?

58. Illustrations
Habits
Letters
Timing

59. Words
Design

60. Letters
Words are
made of Letters.

61. “ Web Design is
95% typography”
- Oliver Reichenstein

70. 6 different pe treatments.

71. Letters
Readability.

75. “ Iterating on
optimal reading
solutions.”
- Craig Mod

81. “ Typography is a
beautiful group of
letters, not a
group of beautiful
letters.”
- Matthew Carter

82. Dear Designer,
How would you
Do this?

83. Illustrations
Habits
Letters
TIMING

84. Words
Code

85. TIMING
GRoundHog Day.

88. TimING
get Over
aWkward.

90. Engineer,
Engineer,
What can
we do?

91. RemAINDERS.

92. Words

93. Words
Design

94. Words
Code
Design

102. “ All of us who do
creative work...we
get into it because
we have good taste.”
- Ira Glass

103. CONTAINS AT
LEAST ONE
ACTIVITY.

104. http://bit.ly/hoQ24h

105. Alright.
That’s Enough
out Of Me.

106. Thanks.

107. You’re THe Best.

108. postscript
Points of
Reference.

111. Punctation
by Brendan Dawes

112. cadence & Slang
by Nick Disabato