If you're looking for tips on how to embed social media into your public relations strategy, look no further! This presentation will help you shape your social media approach.
The presentation was given by MEPRA board member Alex Malouf at the Global PR Trends Summit in Amman in November 2014.
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Integrating social media into your existing pr strategy - what works and what doesn't
1.
2.
3. Integrating Social Media Into Your Existing
PR Strategy: What Works And What
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Doesn’t
4. What is your Social Media Strategy?
1.Have you developed a social media policy?
2.Do you have a written social strategy in place?
3.Is your communications organization
structured and resourced appropriately?
4.Is your strategy explicitly tied to your business
objectives?
5.How will you make use of different networks?
6.How will you measure success?
5.
6. What Does Your Brand Stand For?
Disney isn’t movies, it’s about magic…
Apple isn’t about technology, it’s about innovation…
Take a moment to write down what your brand or
your client’s brand stands for and if you feel that
this comes through on social media…
7. 1. Governance – Guidelines and Education for your
employees
2. Conversations – Conversations Fedex wants to
have and where Fedex wants to have it
3. Channels – Technology and tools you need to
communicate
4. Voice of the customer – Listening, monitoring and
analyzing your customer conversations
5. Change/Knowledge Management – Driving
organizational change and curating your content
8. Social Media Guidelines For You
1. Start By Outlining Your Ultimate Goal
2.Take Responsibility for What You Publish Online
3. Establish a Name for Yourself
4.Keep Your Audience in Mind
5.Use Sound Judgment
6. Assign Employees to Respond on Your Brand’s
Behalf
7. Protect Confidential Information
8.Have a Social Media Crisis Plan in Place
9. Social Media Guidelines For
1.Disclosure – be truthful
and transparent.
2.Protect – don’t tell
secrets and don’t attack
anyone
3.Common Sense – you
have it, so use it!
For more info see here…
16. 5. Shorten your text
Posts of less than
two lines on
Facebook drive
engagement by up
to 60% more than
longer posts.
Sometimes less is
more…
17. 6. Be Mobile ready
38% of Jordanians
have smartphones.
Are you mobile
ready? Are you
using attractive
visuals for different
mobile devices?
Source – Jordan Times
18. 7. Create and Curate
Are you not only making content but also curating
content from your brand lovers and fans?
19.
20. 8. Move fast, be relevant
Move quickly when an opportunity arises. Create
great content and seize the moment…