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Integrating Social Media Into Your Existing 
PR Strategy: What Works And What 
Slide divider 
Doesn’t
What is your Social Media Strategy? 
1.Have you developed a social media policy? 
2.Do you have a written social strategy ...
What Does Your Brand Stand For? 
Disney isn’t movies, it’s about magic… 
Apple isn’t about technology, it’s about innovati...
1. Governance – Guidelines and Education for your 
employees 
2. Conversations – Conversations Fedex wants to 
have and wh...
Social Media Guidelines For You 
1. Start By Outlining Your Ultimate Goal 
2.Take Responsibility for What You Publish Onli...
Social Media Guidelines For 
1.Disclosure – be truthful 
and transparent. 
2.Protect – don’t tell 
secrets and don’t attac...
Do You Have a Social Media Team?
1. Tell stories, not just facts… 
Share stories that only your brand can tell... 
Authenticity is the name of this game.
2. You don’t need to please everyone 
When telling your story, make choices, define a 
point of view, a voice, think of sp...
3. Only use cats if you sell cat food 
Your content should help achieve your business 
goals. Forget likes, think engageme...
4. Images are priceless
5. Shorten your text 
Posts of less than 
two lines on 
Facebook drive 
engagement by up 
to 60% more than 
longer posts. ...
6. Be Mobile ready 
38% of Jordanians 
have smartphones. 
Are you mobile 
ready? Are you 
using attractive 
visuals for di...
7. Create and Curate 
Are you not only making content but also curating 
content from your brand lovers and fans?
8. Move fast, be relevant 
Move quickly when an opportunity arises. Create 
great content and seize the moment…
And Remember… 
Social Media is about People
Integrating social media into your existing pr strategy - what works and what doesn't
Integrating social media into your existing pr strategy - what works and what doesn't
Integrating social media into your existing pr strategy - what works and what doesn't
Integrating social media into your existing pr strategy - what works and what doesn't
Integrating social media into your existing pr strategy - what works and what doesn't
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Integrating social media into your existing pr strategy - what works and what doesn't

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If you're looking for tips on how to embed social media into your public relations strategy, look no further! This presentation will help you shape your social media approach.

The presentation was given by MEPRA board member Alex Malouf at the Global PR Trends Summit in Amman in November 2014.

Publicada em: Marketing
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Integrating social media into your existing pr strategy - what works and what doesn't

  1. 1. Integrating Social Media Into Your Existing PR Strategy: What Works And What Slide divider Doesn’t
  2. 2. What is your Social Media Strategy? 1.Have you developed a social media policy? 2.Do you have a written social strategy in place? 3.Is your communications organization structured and resourced appropriately? 4.Is your strategy explicitly tied to your business objectives? 5.How will you make use of different networks? 6.How will you measure success?
  3. 3. What Does Your Brand Stand For? Disney isn’t movies, it’s about magic… Apple isn’t about technology, it’s about innovation… Take a moment to write down what your brand or your client’s brand stands for and if you feel that this comes through on social media…
  4. 4. 1. Governance – Guidelines and Education for your employees 2. Conversations – Conversations Fedex wants to have and where Fedex wants to have it 3. Channels – Technology and tools you need to communicate 4. Voice of the customer – Listening, monitoring and analyzing your customer conversations 5. Change/Knowledge Management – Driving organizational change and curating your content
  5. 5. Social Media Guidelines For You 1. Start By Outlining Your Ultimate Goal 2.Take Responsibility for What You Publish Online 3. Establish a Name for Yourself 4.Keep Your Audience in Mind 5.Use Sound Judgment 6. Assign Employees to Respond on Your Brand’s Behalf 7. Protect Confidential Information 8.Have a Social Media Crisis Plan in Place
  6. 6. Social Media Guidelines For 1.Disclosure – be truthful and transparent. 2.Protect – don’t tell secrets and don’t attack anyone 3.Common Sense – you have it, so use it! For more info see here…
  7. 7. Do You Have a Social Media Team?
  8. 8. 1. Tell stories, not just facts… Share stories that only your brand can tell... Authenticity is the name of this game.
  9. 9. 2. You don’t need to please everyone When telling your story, make choices, define a point of view, a voice, think of specific audiences.
  10. 10. 3. Only use cats if you sell cat food Your content should help achieve your business goals. Forget likes, think engagement…
  11. 11. 4. Images are priceless
  12. 12. 5. Shorten your text Posts of less than two lines on Facebook drive engagement by up to 60% more than longer posts. Sometimes less is more…
  13. 13. 6. Be Mobile ready 38% of Jordanians have smartphones. Are you mobile ready? Are you using attractive visuals for different mobile devices? Source – Jordan Times
  14. 14. 7. Create and Curate Are you not only making content but also curating content from your brand lovers and fans?
  15. 15. 8. Move fast, be relevant Move quickly when an opportunity arises. Create great content and seize the moment…
  16. 16. And Remember… Social Media is about People

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