1. Professional Image Management
What to Wear –
The Business Casual Dress
Code

2. Course content © 2010 by Professional Image Management. Published by BCCG. All rights reserved. Reproduction or redistribution is
prohibited without prior written permission.
Coach Profile
Juanita Ecker, Owner
Professional Image Management
• Business Etiquette Consultant
• Image Consultant
• Juanita Ecker is an international speaker
and corporate trainer, Juanita is a
recognized expert in the field of
professional image and business etiquette.
She has been a speaker at meetings and
training conferences throughout the United
States, Europe and Asia.
• She has published articles in local and
national publications, she has been
featured on radio and television interviews,
and is the author of the book, Image
Management: Image & Etiquette Tips for
the Business Professional.

3. Course content © 2010 by Professional Image Management. Published by BCCG. All rights reserved. Reproduction or redistribution is
prohibited without prior written permission.
The Session Agenda
• The impact of first impressions
• Why your image and appearance matter
• Image and grooming tips for men and women
• The Professional Style Scale – the 4 levels of dress
• The messages of clothing - authoritative to approachable

4. Course content © 2010 by Professional Image Management. Published by BCCG. All rights reserved. Reproduction or redistribution is
prohibited without prior written permission.
Thank You
www.CareerShorts.com
Presented by Juanita Ecker Published by
Course content © 2010, Professional Image Management Business Communication Coaching Group™ LLC.
All rights reserved. Reproduction or redistribution is prohibited without prior written permission.