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What should be the ‘offer’ for 
children and parents: the England 
experience 
Naomi Eisenstadt 
Senior Research Fellow, University of 
Oxford 
1
The Role of Government: supporting parents 
and parenting: 
Reduce pressures 
• Rights and legal protection 
• Financial support 
• Support in kind 
For example: 
• Access to maternity and paternity 
leave 
• Flexible working and flexible 
childcare 
• Targeted benefits 
Enhance capabilities 
• Information and guidance 
• Skills and training 
• Intervention 
For example 
• Before and after birth, midwife 
and health visitor support 
• Family Intervention programmes 
• Family Nurse Partnerships 
Intervening to safeguard 
children
Basis for policy in 1997-1998 
• Very high levels of child poverty, among the highest levels in 
Europe, very low early years service base 
• Labour Manifesto commitment to universal pre-school 
education for 3 and 4 year olds (5 days a week, 2.5 hours per 
day, school term time only) all children 
• National childcare strategy designed to increase quantity, 
accessibility, and quality of day care for working parents, 
children of working parents 
• Comprehensive Spending Review on Services for Children 
under 8, HMT review that resulted in Sure Start poor children 
– 3 different strands: early education, childcare, and 
integrated services for poor children 
3
Key Themes consistent over the Blair-Brown era 
• Reducing child poverty (PM announcement 1999) 
• Reducing gaps in outcomes between poor children and the 
rest 
• Evidence based policy 
• Supporting parents/supporting parenting 
• Progressive universalism: System designed to ensure 
maximum support for most disadvantaged within a universal 
platform of services for all children 
4
England policy on early years, childcare and parenting: 
2010 
• Maternity leave extended to 12 months, paid leave for 9 months 
• Right to request flexible working for all parents with children up to age 6 (in first 2 years, 25% of 
working parents made request, 81% granted) 
• Child poverty rate reduced by ½ (absolute measure) 15%, (relative measure) 
• A Sure Start Children’s Centre in every community (offering from one site: childcare, parent 
support, health services, employment advice. Mix of targeted and universal services.) 
• All children in early years provision accessing single play based framework, EYFS 
• legislation passed, making provision of Children’s Centres statutory duty for local authorities 
• Legislation passed requiring every local area to have a strategy for reducing child poverty 
Gap narrowing in school readiness between poor children and the rest based on Early years 
Foundation Stage profile. 
5
Coalition Commitments: Families in the Foundation 
Years (DfE 2011) 
• Expectant mothers will be supported through universal, high quality maternity 
care 
• New parents supported in the transition to parenthood: Preparation for Birth and 
Beyond, Family Nurse Partnerships 
• Health visitors provide expert preventative healthcare for parents and children; 
universal access to Healthy Child Programme 
• Children’s Centres provide access to range of integrated universal and targeted 
services 
• All 3 and 4 year olds entitled to 15 hours free early education per week 
• 40% of 2 year olds in bottom two quintiles also entitled to 15 hours free per week 
6
Key themes: the Coalition Govt 
• Reaching the ‘neediest’ 
• Early intervention and prevention 
• Redefining child poverty shifting the emphasis from income to 
parental behaviours and circumstances 
• New localism; removing ring fences on all dedicated funding for 
particular children’s services 
• Main DfE emphasis back on schools and pupils 
• Benefits reforms to make ‘work pay’, must address high cost of 
childcare 
7
Tensions and dilemmas: ameliorating the impact of 
poverty or fewer poor children 
Parents 
• Employment 
• Home learning environment 
• Better parenting 
‘behaviours’ 
• Mothers or fathers 
Children 
• School readiness, learning: 
all children 
• Child behaviour and 
socialisation: poor children 
• Shifting the curve or 
addressing the tail 
• Lifting the bottom (anti-poverty), 
or flattening the 
gradient (reducing 
inequality) 
8
Evidence based programmes: the challenge of delivery 
Wants yes 
Needs yes 
Ideal users, grateful and 
compliant 
Wants yes 
Needs no 
Benign neglect; probably 
providing good voluntary 
effort, good for child mix 
Wants no 
Needs no 
Ignore, probably using other 
local services, children fine 
Wants no 
Needs yes 
Requires real resource to 
engage, probably unpopular 
with other users
Where are we now; big cuts..... 
Actually, some good news 
• Free entitlement to 15 hours a 
week for all 3 and four year olds 
maintained 
• Poorest 40% of 2 year olds also to 
get 15 hours a week free, but will 
it be good enough? 
• Expansion of Health visitor work 
force by 50% 
• Ongoing commitment to 
Children’s centres? 
But some real dangers 
• Removal of the ‘ring fence’ on children’s 
centre and child care funding, discretion 
at local level 
• Great emphasis on improved parenting to 
reduce the likelihood of poverty in next 
generation, weakening of commitment to 
today’s poor children 
• Strong emphasis on the ‘neediest’ and 
payment by results funding systems 
• Constant changes to funding mechanisms 
for childcare, but still very little supply 
side funding 
• Biggest danger is increase in child poverty 
as unemployment rises due to overall cuts 
in public spending and changes to benefit 
system 
10
And where to we want to be? 
An evolving, flexible, universal family support service, designed and delivered locally: 
• Universal high quality ante and post natal health services 
• One year maternity/paternity leave paid at minimum wage level 
• A network of children’s centres in poor areas that offer a mix of targeted 
and open access services, including support for employment 
• High quality childcare staffed by qualified practitioners who are paid a 
decent salary 
• Reception and primary classes that reflect the child centred nature of pre-school 
provision 
• A recognition by all policy makers that all families at some point need 
support, that the intensity of help required varies over time 
• Love and money are both essential, neither on their own is sufficient 
11

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The England Experience – Naomi Eisenstaedt

  • 1. What should be the ‘offer’ for children and parents: the England experience Naomi Eisenstadt Senior Research Fellow, University of Oxford 1
  • 2. The Role of Government: supporting parents and parenting: Reduce pressures • Rights and legal protection • Financial support • Support in kind For example: • Access to maternity and paternity leave • Flexible working and flexible childcare • Targeted benefits Enhance capabilities • Information and guidance • Skills and training • Intervention For example • Before and after birth, midwife and health visitor support • Family Intervention programmes • Family Nurse Partnerships Intervening to safeguard children
  • 3. Basis for policy in 1997-1998 • Very high levels of child poverty, among the highest levels in Europe, very low early years service base • Labour Manifesto commitment to universal pre-school education for 3 and 4 year olds (5 days a week, 2.5 hours per day, school term time only) all children • National childcare strategy designed to increase quantity, accessibility, and quality of day care for working parents, children of working parents • Comprehensive Spending Review on Services for Children under 8, HMT review that resulted in Sure Start poor children – 3 different strands: early education, childcare, and integrated services for poor children 3
  • 4. Key Themes consistent over the Blair-Brown era • Reducing child poverty (PM announcement 1999) • Reducing gaps in outcomes between poor children and the rest • Evidence based policy • Supporting parents/supporting parenting • Progressive universalism: System designed to ensure maximum support for most disadvantaged within a universal platform of services for all children 4
  • 5. England policy on early years, childcare and parenting: 2010 • Maternity leave extended to 12 months, paid leave for 9 months • Right to request flexible working for all parents with children up to age 6 (in first 2 years, 25% of working parents made request, 81% granted) • Child poverty rate reduced by ½ (absolute measure) 15%, (relative measure) • A Sure Start Children’s Centre in every community (offering from one site: childcare, parent support, health services, employment advice. Mix of targeted and universal services.) • All children in early years provision accessing single play based framework, EYFS • legislation passed, making provision of Children’s Centres statutory duty for local authorities • Legislation passed requiring every local area to have a strategy for reducing child poverty Gap narrowing in school readiness between poor children and the rest based on Early years Foundation Stage profile. 5
  • 6. Coalition Commitments: Families in the Foundation Years (DfE 2011) • Expectant mothers will be supported through universal, high quality maternity care • New parents supported in the transition to parenthood: Preparation for Birth and Beyond, Family Nurse Partnerships • Health visitors provide expert preventative healthcare for parents and children; universal access to Healthy Child Programme • Children’s Centres provide access to range of integrated universal and targeted services • All 3 and 4 year olds entitled to 15 hours free early education per week • 40% of 2 year olds in bottom two quintiles also entitled to 15 hours free per week 6
  • 7. Key themes: the Coalition Govt • Reaching the ‘neediest’ • Early intervention and prevention • Redefining child poverty shifting the emphasis from income to parental behaviours and circumstances • New localism; removing ring fences on all dedicated funding for particular children’s services • Main DfE emphasis back on schools and pupils • Benefits reforms to make ‘work pay’, must address high cost of childcare 7
  • 8. Tensions and dilemmas: ameliorating the impact of poverty or fewer poor children Parents • Employment • Home learning environment • Better parenting ‘behaviours’ • Mothers or fathers Children • School readiness, learning: all children • Child behaviour and socialisation: poor children • Shifting the curve or addressing the tail • Lifting the bottom (anti-poverty), or flattening the gradient (reducing inequality) 8
  • 9. Evidence based programmes: the challenge of delivery Wants yes Needs yes Ideal users, grateful and compliant Wants yes Needs no Benign neglect; probably providing good voluntary effort, good for child mix Wants no Needs no Ignore, probably using other local services, children fine Wants no Needs yes Requires real resource to engage, probably unpopular with other users
  • 10. Where are we now; big cuts..... Actually, some good news • Free entitlement to 15 hours a week for all 3 and four year olds maintained • Poorest 40% of 2 year olds also to get 15 hours a week free, but will it be good enough? • Expansion of Health visitor work force by 50% • Ongoing commitment to Children’s centres? But some real dangers • Removal of the ‘ring fence’ on children’s centre and child care funding, discretion at local level • Great emphasis on improved parenting to reduce the likelihood of poverty in next generation, weakening of commitment to today’s poor children • Strong emphasis on the ‘neediest’ and payment by results funding systems • Constant changes to funding mechanisms for childcare, but still very little supply side funding • Biggest danger is increase in child poverty as unemployment rises due to overall cuts in public spending and changes to benefit system 10
  • 11. And where to we want to be? An evolving, flexible, universal family support service, designed and delivered locally: • Universal high quality ante and post natal health services • One year maternity/paternity leave paid at minimum wage level • A network of children’s centres in poor areas that offer a mix of targeted and open access services, including support for employment • High quality childcare staffed by qualified practitioners who are paid a decent salary • Reception and primary classes that reflect the child centred nature of pre-school provision • A recognition by all policy makers that all families at some point need support, that the intensity of help required varies over time • Love and money are both essential, neither on their own is sufficient 11