2. WE CREATE EMOTIONAL CONNECTIONS
THROUGH AUTHENTIC STORYTELLING
BY PLANNING, PRODUCING AND
PRESENTING ONLINE VIDEO
3. My brother can do really cool
“wheelies” on his motorcycle!
4. "
My brother can do really cool
“wheelies” on his motorcycle!
My brother Jimmy is really good at doing “wheelies” on his motorcycle! In fact, he can execute them so well that it looks almost
effortless as he motors down the road. Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while
traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is
scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad.
In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to
him.
"
Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more
money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellie's eye since
Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt
real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted
Dad’s girlfriend to him. Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was
walking out to put more money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really
caught Shellie's eye since
"
Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the
front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t
stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do
wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him.
5. "
My brother can do really cool
“wheelies” on his motorcycle!
My brother Jimmy is really good at doing “wheelies” on his motorcycle! In fact, he can execute them so well that it looks almost
effortless as he motors down the road. Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while
traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is
scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad.
In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to
him.
"
Dad was showing off on his motorcycle in the local pub
parking lot when Dad’s not yet new girlfriend was walking
out to put more money in the parking meter. Stunned by
the ribbing the accelerator and popping up his front tire
really caught Shellie's eye since Mom, who is scared for
Jimmy’s safety, says that if he doesn’t stop soon Jimmy
with ultimately crash his motorcycle and get hurt real, real
bad. In reality, Mom really hates seeing him do wheelies
since it was those very same type of wheelies that attracted
Dad’s girlfriend to him. Dad was showing off on his motor
cycle in the local pub parking lot when Dad’s not yet new
girlfriend was walking out to put more money in the parking
meter. Stunned by the ribbing the accelerator and popping
up his front tire really caught Shellie's eye since.
"
6.
7.
8.
9. "
My brother can do really cool
“wheelies” on his motorcycle!
My brother Jimmy is really good at doing “wheelies” on his motorcycle! In fact, he can execute them so well that it looks almost
effortless as he motors down the road. Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while
traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is
scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad.
In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to
him.
"
Dad was showing off on his motorcycle in the local pub
parking lot when Dad’s not yet new girlfriend was walking
out to put more money in the parking meter. Stunned by
the ribbing the accelerator and popping up his front tire
really caught Shellie's eye since Mom, who is scared for
Jimmy’s safety, says that if he doesn’t stop soon Jimmy
with ultimately crash his motorcycle and get hurt real, real
bad. In reality, Mom really hates seeing him do wheelies
since it was those very same type of wheelies that attracted
Dad’s girlfriend to him. Dad was showing off on his motor
cycle in the local pub parking lot when Dad’s not yet new
girlfriend was walking out to put more money in the parking
meter. Stunned by the ribbing the accelerator and popping
up his front tire really caught Shellie's eye since.
"
23. PLAN
BOLT ON : AUDIENCE : EMOTION : DELIVERY : COST
Where Be Your People?
"
01: Fran
02: Dan
"
"
03: Claire
04: Bob
"
"
"
"
"
Identify them by the stage of your sales cycle...
24. PLAN
BOLT ON : AUDIENCE : EMOTION : DELIVERY : COST
Meet Fran
Meet Dan
Meet Claire
Meet Bob
FOUND
DIGEST
CONFIRM
BELIEVE
!
≈
?
AWARE
CURIOUS
$
I LIKE IT
$$
I’M BUYING
BUY AGAIN
INTRODUCE
TELL
PROVE
REINFORCE
WHY
ABOUT US
CLIENT STORY
BEST PRACTICES
25. PLAN
BOLT ON : AUDIENCE : EMOTION : DELIVERY : COST
01: Fran
02: Dan
03: Claire
04: Bob
FIND
DIGEST
CONFIRM
BELIEVE
≈
!
?
UNAWARE
AWARE
$
I LIKE IT
$$
I’M BUYING
BUY AGAIN
INTRODUCE
TELL
PROVE
REINFORCE
WHY
ABOUT US
CLIENT STORY
BEST PRACTICES
26. PLAN
BOLT ON : AUDIENCE : EMOTION : DELIVERY : COST
FRAN: Why Story
28. PLAN
BOLT ON : AUDIENCE : EMOTION : DELIVERY : COST
01: Fran
02: Dan
03: Claire
04: Bob
FIND
DIGEST
CONFIRM
BELIEVE
≈
!
?
UNAWARE
AWARE
$
I LIKE IT
$$
I’M BUYING
BUY AGAIN
INTRODUCE
TELL
PROVE
REINFORCE
WHY
ABOUT US
CLIENT STORY
BEST PRACTICES
29. PLAN
BOLT ON : AUDIENCE : EMOTION : DELIVERY : COST
DAN: About Us Story
31. PLAN
BOLT ON : AUDIENCE : EMOTION : DELIVERY : COST
01: Fran
02: Dan
03: Claire
04: Bob
FIND
DIGEST
CONFIRM
BELIEVE
≈
!
?
UNAWARE
AWARE
$
I LIKE IT
$$
I’M BUYING
BUY AGAIN
INTRODUCE
TELL
PROVE
REINFORCE
WHY
ABOUT US
CLIENT STORY
BEST PRACTICES
32. PLAN
BOLT ON : AUDIENCE : EMOTION : DELIVERY : COST
CLAIRE: Client Story
34. PLAN
BOLT ON : AUDIENCE : EMOTION : DELIVERY : COST
01: Fran
02: Dan
03: Claire
04: Bob
FIND
DIGEST
CONFIRM
BELIEVE
≈
!
?
UNAWARE
AWARE
$
I LIKE IT
$$
I’M BUYING
BUY AGAIN
INTRODUCE
TELL
PROVE
REINFORCE
WHY
ABOUT US
CLIENT STORY
BEST PRACTICES
35. PLAN
BOLT ON : AUDIENCE : EMOTION : DELIVERY : COST
BOB: Best Practices Story
60. PRODUCE
AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLES
Essentials to
creating an
effective
VIDEO story:
- Show me
something
- Keep it simple
- EMOTION!
82. PERSUADE
MARKETING
VIDEOS
EXCUSE : ONGOING : NOT ABOUT YOU
"
{
Meet Trigger
TOUCH
DON’T CARE
ONGOING
CARE
ence
i
Aud ift
Sh
Meet Fran
Meet Claire
Meet Bob
FOUND
SALES
VIDEOS
Meet Dan
DIGEST
CONFIRM
BELIEVE
"
{
Getting
permission
to interrupt!
!
≈
?
AWARE
CURIOUS
$
I LIKE IT
$$
I’M BUYING
BUY AGAIN
INTRODUCE
TELL
PROVE
REINFORCE
WHY
ABOUT US
CLIENT STORY
BEST PRACTICES
83. PERSUADE
MARKETING
VIDEOS
EXCUSE : ONGOING : NOT ABOUT YOU
"
{
Meet Trigger
TOUCH
DON’T CARE
ONGOING
CARE
ence
i
Aud ift
Sh
Meet Fran
Meet Claire
Meet Bob
FOUND
SALES
VIDEOS
Meet Dan
DIGEST
CONFIRM
BELIEVE
"
{
Getting
permission
to interrupt!
!
≈
?
AWARE
CURIOUS
$
I LIKE IT
$$
I’M BUYING
BUY AGAIN
INTRODUCE
TELL
PROVE
REINFORCE
WHY
ABOUT US
CLIENT STORY
BEST PRACTICES
86. PERSUADE
EXCUSE : ONGOING : NOT ABOUT YOU
THE ARTICLES
"
{
Meet Trigger
TOUCH
DON’T CARE
ence
i
Aud ift
Sh
Meet Fran
THE ADS
FOUND
Mee
Meet Dan
DIGEST
"
{
!
AWARE
?
CURIOUS
CON
≈
I LIKE IT
102. PERSUADE
EXCUSE : ONGOING : NOT ABOUT YOU
Who gets your permission to keep interrupting?
To work... it can’t be about you. So get over it!
103.
104. AUDIENCE ALLOCATION
E TO
CUSRUPT
EX R
INTE
Meet Trigger
TOUCH
DON’T CARE
ONGOING
CARE
e
ienc
Aud ift
Sh
Meet Fran
Meet Dan
Meet Claire
Meet Bob
FOUND
DIGEST
CONFIRM
BELIEVE
AGE
S ST ITY
E
SAL ONAL
S
PER
r
avio
Behange
Ch
R
YOURY
STO
!
≈
?
AWARE
CURIOUS
$
I LIKE IT
$$
I’M BUYING
BUY AGAIN
INTRODUCE
TELL
PROVE
REINFORCE
WHY
ABOUT US
CLIENT STORY
BEST PRACTICES
105. THE ARTICLES
EXCUSE TO
INTERRUPT
THE ADS
{
{
STORYBOOK
00: Earl
E
ENGAGE
ONGOING
INDUSTRY
01: Fran
02: Dan
03: Claire
04: Bob
FIND
DIGEST
CONFIRM
BELIEVE
