2. The PeePoo Bag
40% of people in the world don’t have toilets
A child die each 15 second because of water
contamination
Cholera, Diarrhea, Thypoid
Solution: The PeePoo Bag
An individual and single use biodegradable bag
A fertilizer
3. The PeePoo Bag market
The biodegradable toilet bags market
No direct competition
Indirect competition : compost toilets
Compost toilets : 100 – 400 euros
Can’t move it
Different from their habits
4. The PeePoo Bag
Empty weight: 10 grams
Can contain 700 ml of faeces and urine
Plastic meeting the EU standard 13432
50% made of renewable materials
Best conditions to conserve it:
Dark
Between 20 and 25°C
38 cm
Components:
Aliphatic and aromatic co-polysters
Polylactone acid
Wax
Lime
14 cm Urea
5. Consumer insight
Why associations will buy our product ?
Want to answer to a real problem
Answer to health and safety problems
Want to avoid diseases
Change the way of being
How to convince association ?
Discussing with the CEO of the association
6. The PeePoo bag’s target
Distinction customer / consumer
OUR TARGET
Non governmental organizations
WHO’s partners
Buy and distribute bags
Implement health programs
at country level
7. Our Persona
John,
35 years old
President of a humanitarian
Association
Married, 3 children
Wants to act for people around him
Conscious about health and
development issues around the world
Very precise, love for concret
Wants only the best and does his best
But, very sensitive - empathic
8. Not communicating green only !
Get a community
Analysis of the needs feeling: make the
use of the bag be
Peepoo bag: an innovative solution an habit
on the facilities market
• Finding new ways of Selling them the human
improving health and and green aspects
Associations development in Africa
• Looking for direct benefits « Selling them » the
Final
consumer
fertilizer
9. Not communicating green only !
Our strategy
Our
company: Communication To the final
Distributing consumer: people
giving with hospitals in
samples leaving in Africa
samples to Africa
hospitals
Developing
Developing Proving to the
the use in
the use by the associations
3 goals: demonstrating, hospitals:
final consumer that it is
highlighting, proving creating a
in Africa: possible and
natural garden
highlight a spreading our
thanks to the
need products
fertilizers
