1. 34 years old
Lives in Washington DC
Single
Entrepreneur
“Keith’s insights have always helped me stay on top of new ideas in my industry.”
I don’t know where to find all Keith
material I want accessible
resources I want up to date and
relevant content
Chase W.
1
2
3
NA
• Staying abreast of new ideas
• Promoting effective teamwork and
creativity to drive sales and stronger
client relations
• Learning new ways to achieve mutually
beneficial agreements between client
and business needs
Likes:
• Newsletters/Recent information
• Good first impressions
• Whitespace - easy to read pages
• Visible contact information
Dislikes:
• Cluttered layout
• Lack of transparency
Fan
Michael Hyatt
Author, Get Noticed In A
Noisy World
Podcast: This Is Your Life
Keith Ferrazzi
Author, Never Eat Alone
CEO of Ferrazzi Greenlight
Quiet OrganizedIndependent
Practical Matter-of-Fact
Determined
Demands high standard for usability
performance
Challenges
Likes vs Dislikes
Technology
Ranked in order of frequency use
Consumer Habits
Favorite Books/Podcasts
Favorite Thought Leaders
Personality
Motivations