2. Sandwich Delight

3. Problem Statement
Food is purchased by majority of the individuals in Trinidad and
Tobago and sandwiches are eaten by every age bracket. Presently
in the fast food industry there are only two options that
consumers have Subway and Boomers. However a number of
customers are not satisfied with what they spent their hard
earned money
Issues faced by consumers:
1. Taste
2. Expensive
3. Unhealthy
4. Waiting in Long Lines
5. No delivery or drive thru
6. No variety of local options
7. Poor Customer Service
8. Quantity

4. Solution Statement
A franchise which sells savory and healthy sandwich’s .
That offers the convenience of quickly ordering food using
a mobile.
We will provide
1. Great taste
2. Healthier Option
3. Save Money
4. Timeliness
5. Convenience
6. Alternative choices
7. Excellent Customer Experience
8. Money’s worth of quantity

5. Comparative Advantage
Comparative Advantage
Customer Service
Healthy
Tasty
Variety
Fast Service
Cheaper Prices

6. Business Canvas Model

7. Problem/ Solution
 Lack of customers
 Wrong vision
 Lack of capital
 Poor Management
 Single Supplier
 Single customer risk
 Internet Connectivity

8. Prototype

18. Interview Questions for Mentor
 What are his/her opinions on introducing another sandwich selling company?
It’s a good idea, creating a wider variety to customers.
 As an entrepreneur what factors appeal to customers? e.g cleaniness, seating, taste etc.
All of the above including presentation
 Are there any trends in customer buying patterns and what are your working hours? e.g weekends, evenings
With reference to trends, customers buy to take away. It’s more about speed and efficiency.
Working hours – morning to lunch
 What is the best advice you would give to startup business owner?
Research and work within your budget.
 Which bread/vegetable/beverage sells the most and least?
White bread, soft drinks, coffee and water sells the most
Wheat and juice sells the least
 What would say is most importantly needed for a business in the food industry.
Customer appeal
 What issues do you face with call in orders?
Customers are vague, not sure what they want, always having to guess what they would want.
Customers are not clear on directions, a clear knowledge of the area is needed.
 How often or what percentage of the orders are called in?
20%

19. Questions for customers
 What problems do you face in the food industry?
 How many times would you eat a sandwich within a week’s time?
 As a customer what would you consider as your money’s worth (in the food industry) and the ideal cost a meal should
be?
 Do you have an Android or smartphone and know how to use it?
 If you had to message or order on a networking app instead of calling to place an order would you prefer that?
 Do you have a favourite bread, vegetable, meat or dressing that you prefer on sandwiches? Or what do you think can be
added to sandwiches that haven’t been used befor?