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BOOST YOUR PITCH
(AND MAKE THE MOST OF YOUR STARTUP)
A REFLECTION
o Think of a presentation
you really liked. This
presentation was...
Good presentations are
• Emotional
• Novel
• Memorable
(Gallo, 2014)
Is this true? Discuss in pairs
Communication is...
(Mehrabian, 1967)
It is a MYTH!
Campaign to
“Stop the Mehrabian Myth”
(Mitchell, 2009)
A successful presentation
is a combination of:
great content
adequate delivery
The student is supposed to introduce
himself using as few words as possible.
Discuss in pairs:
How good was it? Why?
Professor: ... you are judged
by the words
you choose and how you
use them.
Therefore, you are how
you speak...
“
Words matter
Do’s
Clarity
Word Choice
Dont’s
Word repetition
Too much technical jargon
And language matters
The most common
mistakes Brazilians make
when speaking English.
Can you correct them?
1. People is meeting after work.
2. What is the exchange rate ?
(‘r’ pronounced as ‘h’)
3. I have 29 years.
4. We need to ...
6. We pretend to solve
problems more efficiently.
7. Thanks God the project was approved.
8. I lost my flight to New York....
Some common mistakes
in pitches.
Do you make them?
1. Pronunciation of ‘entrepreneur’ / n.tr .pr n /ˌɑː ə əˈ ɝː
2. I’d lik...
Discuss in pairs:
What are the key components of a pitch?
Now you are going to watch
three winner elevator pitches.
Try to identify some of the key
components that they bring.
CupAd
MissApp
TravelBlender
Tagline/Slogan
“MissApp is designed for women,
because women like technology too.”
“TravelBlender: make friends, go places.”
“We put your...
Market Opportunities
“...25 thousand cups like this.. they don’t
have the economics scale to put their
own brand on the cu...
Value Proposition
We help X do Y by doing Z.
X = Who
Y = What
Z = How
(Blank, 2011)
We can connect with this
dissatisfied and undertarget
market to bring very tailored
apps specific for women.
(MissApp)
“ “
Competition
No major travel
provider addresses the social
aspect of travel: not Orbitz,
not Expedia, not Travelocity.
(Tra...
Business Model
...we get the
advertisers to pay for
the cup and give them
to the coffee shops for
free. We get 13 cents
fo...
Who we are
pictures
short bio of each
founder or team
member
Fund Raising
“With a 50-thousand dollar
investiment, TravelBlender
can be cash-flow positive in
sixteen months.” (TravelBl...
Groupwork
o Groups 1 and 4
Tell the story of the founder of a
company
o Groups 2 and 5
Tell what inspired the creation of ...
Storytelling
Storytelling is
telling a story,
but not any
story.
C – Characters
C – Conflict
S – Struggle
G – Goal
Why have stories?
Relate
Remember
Retell
(Gold, 2014 )
The Pitch Deck/Pitch Slide Deck
o Content light
o Less than 10 words per page
o Single word bullets
o Show graphics, chart...
Let’s practice!
Groupwork
Create, in groups, a 1-minute
pitch about any company or
product.
Select one member to deliver i...
 Adas, Eduardo; Galvão, Joni. Super Apresentações:
como vender ideias e conquistar audiências. Panda
Books, 2011.
 Blank...
caltabiano.idiomas
@caltabianoidio1
faleconosco@caltabianoidiomas.com.br
www.caltabianoidiomas.com.br
bruna@caltabianoidio...
BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP
BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP
BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP
BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP
BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP
BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP
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BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

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Good presentations are:
Emotional
Novel
Memorable
Professor: ... you are judged by the words
you choose and how you use them.
Therefore, you are how you speak...

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BOOST YOUR PITCH - AND MAKE THE MOST OF YOUR STARTUP

  1. 1. BOOST YOUR PITCH (AND MAKE THE MOST OF YOUR STARTUP)
  2. 2. A REFLECTION o Think of a presentation you really liked. This presentation was...
  3. 3. Good presentations are • Emotional • Novel • Memorable (Gallo, 2014)
  4. 4. Is this true? Discuss in pairs Communication is... (Mehrabian, 1967)
  5. 5. It is a MYTH! Campaign to “Stop the Mehrabian Myth” (Mitchell, 2009)
  6. 6. A successful presentation is a combination of: great content adequate delivery
  7. 7. The student is supposed to introduce himself using as few words as possible.
  8. 8. Discuss in pairs: How good was it? Why?
  9. 9. Professor: ... you are judged by the words you choose and how you use them. Therefore, you are how you speak... “
  10. 10. Words matter Do’s Clarity Word Choice Dont’s Word repetition Too much technical jargon
  11. 11. And language matters The most common mistakes Brazilians make when speaking English. Can you correct them?
  12. 12. 1. People is meeting after work. 2. What is the exchange rate ? (‘r’ pronounced as ‘h’) 3. I have 29 years. 4. We need to take a decision right now. 5. There is no doubt (mispronounced) this project is great!
  13. 13. 6. We pretend to solve problems more efficiently. 7. Thanks God the project was approved. 8. I lost my flight to New York. 9. I wronged the question.
  14. 14. Some common mistakes in pitches. Do you make them? 1. Pronunciation of ‘entrepreneur’ / n.tr .pr n /ˌɑː ə əˈ ɝː 2. I’d like to thank you our directors ... I’d like to thank our directors... 3. Pronunciation of ‘Brazil’  /br z l/əˈ ɪ 4. How many time do you pretend to stay in the company? How long do you intend to stay in the company? 5. I’m going to show you how do we do that. I’m going to show you how we do that.
  15. 15. Discuss in pairs: What are the key components of a pitch?
  16. 16. Now you are going to watch three winner elevator pitches. Try to identify some of the key components that they bring.
  17. 17. CupAd
  18. 18. MissApp
  19. 19. TravelBlender
  20. 20. Tagline/Slogan
  21. 21. “MissApp is designed for women, because women like technology too.” “TravelBlender: make friends, go places.” “We put your brand, in their hand” (CupAd)
  22. 22. Market Opportunities “...25 thousand cups like this.. they don’t have the economics scale to put their own brand on the cup.” (CupAd) “... 10 million female Iphone users who have shown interest in the app market, but there are two problems...” (MissApp) “68% of adults, 30-44, who go on vacation each year” (TravelBlender)
  23. 23. Value Proposition We help X do Y by doing Z. X = Who Y = What Z = How (Blank, 2011)
  24. 24. We can connect with this dissatisfied and undertarget market to bring very tailored apps specific for women. (MissApp) “ “
  25. 25. Competition No major travel provider addresses the social aspect of travel: not Orbitz, not Expedia, not Travelocity. (TravelBlender) “ “
  26. 26. Business Model ...we get the advertisers to pay for the cup and give them to the coffee shops for free. We get 13 cents for each cup we distribute. It is possible to make US$ 1 million per month. (CupAd) “
  27. 27. Who we are pictures short bio of each founder or team member
  28. 28. Fund Raising “With a 50-thousand dollar investiment, TravelBlender can be cash-flow positive in sixteen months.” (TravelBlender) “We are seeking a 100- thousand investment for 25% stake in equity.” (MissApp)
  29. 29. Groupwork o Groups 1 and 4 Tell the story of the founder of a company o Groups 2 and 5 Tell what inspired the creation of a business o Groups 3 and 6 Share what a brand means
  30. 30. Storytelling Storytelling is telling a story, but not any story.
  31. 31. C – Characters C – Conflict S – Struggle G – Goal
  32. 32. Why have stories? Relate Remember Retell (Gold, 2014 )
  33. 33. The Pitch Deck/Pitch Slide Deck o Content light o Less than 10 words per page o Single word bullets o Show graphics, charts, screenshots (Business Insider: August, 2013)
  34. 34. Let’s practice! Groupwork Create, in groups, a 1-minute pitch about any company or product. Select one member to deliver it to the rest of the audience.
  35. 35.  Adas, Eduardo; Galvão, Joni. Super Apresentações: como vender ideias e conquistar audiências. Panda Books, 2011.  Blank, Steve. The four steps to the Epiphany. K&S Ranch, 2013.  Gallo, Carmine. Talk like TED: the 9 public speaking secrets of the world’s top minds. St Martin’s Press, 2014.  Gold, Nathan. How to captivate any audience. Prezi Presentation, 2014.  http://www.englishadvantage.us/articles/TopTen/Top_Te n_Common_Mistakes_Portuguese_Speakers_Make.php  http://ducttapemarketingconsultant.com/storytelling- ideas-examples-inspire-story/  http://www.speakingaboutpresenting.com/presentation- myths/mehrabian-nonverbal-communication-research/  References
  36. 36. caltabiano.idiomas @caltabianoidio1 faleconosco@caltabianoidiomas.com.br www.caltabianoidiomas.com.br bruna@caltabianoidiomas.com.br Tel: 11 3436.6004

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