5 ways to use Mystery Shopping to improve your business

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5 ways to use Mystery Shopping to improve your business: competitor analysis, Review of internal processes and procedures, Evaluate Staff Performance, Evaluating Point of Sale Material and The Retail Store, Review customer brand perceptions

Business Technology

Mystery Shopping
5 ways to use Mystery Shopping to improve your
business

5 ways to use Mystery Shopping to
improve your business

1. Analyse competitors
• Mystery shopping your competitors as
potential buyers is essential for well
established companies.
• Get better knowledge of who your nearest
competitors are, their pricing structure and
their U.S.P.
• Identify market niche’s that are not
occupied by any of your competitors.

2. Review of internal processes
and procedures
•
•

•

Customer buying experience clearly and
objectively defined.
Document step by step the process of
buying your services /products or
seeking customer support.
Detect deficiencies and make alterations
to your customer care charter to the
benefit of your customers.

3. Evaluate Staff Performance
• Training aid as it will highlight professionalism,
helpfulness, integrity, appearance, and
knowledge of you team during the buying
process.
• Buyers not only buy your services/products, they
also buy your team and their credibility.
• Key information for your Human Resources
department about specific employees.

4. Evaluating Point of Sale
Material and The Retail Store
•
•

Analyse the overall shopping experience
Including:
– the cleanliness of the “retail store’
– the tidiness of the products displayed
– the space allocated to your products in the
store
– Point of sale merchandise
– etc.

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5 ways to use Mystery Shopping to improve your business

1. Mystery Shopping 5 ways to use Mystery Shopping to improve your business

2. 5 ways to use Mystery Shopping to improve your business

3. 1. Analyse competitors • Mystery shopping your competitors as potential buyers is essential for well established companies. • Get better knowledge of who your nearest competitors are, their pricing structure and their U.S.P. • Identify market niche’s that are not occupied by any of your competitors.

4. 2. Review of internal processes and procedures • • • Customer buying experience clearly and objectively defined. Document step by step the process of buying your services /products or seeking customer support. Detect deficiencies and make alterations to your customer care charter to the benefit of your customers.

5. 3. Evaluate Staff Performance • Training aid as it will highlight professionalism, helpfulness, integrity, appearance, and knowledge of you team during the buying process. • Buyers not only buy your services/products, they also buy your team and their credibility. • Key information for your Human Resources department about specific employees.

6. 4. Evaluating Point of Sale Material and The Retail Store • • Analyse the overall shopping experience Including: – the cleanliness of the “retail store’ – the tidiness of the products displayed – the space allocated to your products in the store – Point of sale merchandise – etc.

7. 5. Review customer brand perceptions • • Brands want to be associated with specific values and qualities Review if these feel good factors are perceived by buyers through: – – – – your team Processes products Point of Sale.

8. Check our Case Study Visit our website to read our Case Study: http://www.callmanagement.ie/testimonials/case

9. Mystery Shopping 5 ways to use Mystery Shopping to improve your business

10. Mystery Shopping 5 ways to use Mystery Shopping to improve your business

5 ways to use Mystery Shopping to improve your business

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