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Caleb Sylvest
Startups for
Non-Technical
Founders
P R E S E N T E D B Y
Experience Designer at Spacetime

caleb@heyspacetime.com | @calebsylvest December 8, 2017
Caleb Sylvest
10 Misconceptions
Clients Face When
Starting a Startup
P R E S E N T E D B Y
December 8, 2017
Experience Designer at Spacetime

caleb@heyspacetime.com | @calebsylvest
I Have To Raise a
Boatload of Money
To Start a Startup
1
VC Bootstrap Side-Hustle
I Have To Know How To
Code To Start a Startup
2
Or Hire Someone To Code
Made Without
Code
www.madewithoutcode.com
Indie
Hackers
indiehackers.com
No
Code
www.nocode.tech
Done Smart:
Startup Tools
www.donesmart.com
I’ll Tell You my Idea,
but You Have To Sign
an NDA
3
Your idea is worth…
$0
Your Idea Is Not the
Idea That Will Succeed
4
No One Else Is Doing This5
Build It and They Will Come6
Turn It on and Start
Printing Money
7
Products Are Never
Done
8
The Lean Startup Method
You Can’t Pay Your
Way To Success
9
10
10
It Has To Be Perfect Before…
10
It Has To Be Perfect Before…
Or
10
It Has To Be Perfect Before…
I Need Just This One More
Feature Before…
Or
10
It Has To Be Perfect Before…
I Need Just This One More
Feature Before…
Or
Or
10
It Has To Be Perfect Before…
I Need Just This One More
Feature Before…
Or
Or
I’ll Talk To User When…
10
It Has To Be Perfect Before…
I Need Just This One More
Feature Before…
Or
Or
I’ll Talk To User When…
Or
10
It Has To Be Perfect Before…
I Need Just This One More
Feature Before…
Or
Or
I’ll Talk To User When…
Or
What if Someone Says…
10
It Has To Be Perfect Before…
I Need Just This One More
Feature Before…
Or
Or
I’ll Talk To User When…
Or
What if Someone Says…
Or
10
It Has To Be Perfect Before…
I Need Just This One More
Feature Before…
Or
Or
I’ll Talk To User When…
Or
What if Someone Says…
Or
I’m Waiting Until You Do
10
It Has To Be Perfect Before…
I Need Just This One More
Feature Before…
Or
Or
I’ll Talk To User When…
Or
What if Someone Says…
Or
I’m Waiting Until You Do
NOEXCUSES
If you are not
embarrassed by the
first version of your
product, you’ve
launch too late.
“
Reid Hoffman
Co-founder of LinkedIn

Partner at Greylock
Steadkey
www.steadkey.com
• 8 months
• Lots of design
• Many hours
• $100,000+ dollars
• NOTHING
• 2 Months
• Focused feature set
• Focus on users
• Real product with real users
StudioHop
www.steadkey.com
• Jacked up code
• No automation
• Manually adding users to classes
• Not scalable
• but…
• 150 users and $15k/month
• Rebuild
• now…
• 1,500+ users
• $1,800,000/year
Outpost
www.heyoutpost.com
• Coded by me
• (note: I’m not the programmer)
• Limited features
• Limitations on users
• Half designed
• 80 subscribers in less than a month
Partner & Experience Designer

Spacetime | www.heyspacetime.com

e| caleb@heyspacetime.com

p| 985.705.3059
Caleb Sylvest
www.heyspacetime.com/talks

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