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PRIMARY RESEARCH
OBSERVATION
STEP 1: IDENTIFY THE USER IN THE SITUATION
STEP 2: STEP IN THE USER’S SHOES AND SEE THE WORLD FROM
THEIR PERSPECTIVE
THE IMPORTANCE OF EMPATHY
https://www.youtube.com/watch?v=UzPMMSKfKZQ
STEP 3: RECORD THE OBSERVATIONS
• Take photos of the user doing something related to the situation eg. working, eating, preparing food
• Take note of the steps required to do tasks related to the situation eg, washing a plate after use
• Ask yourself if those tasks are necessary or can they be simplifed?
• What are some of the other issues that might arise from the same situation?
STEP 4: ANALYSE THE DATA AND CONCLUDE
LIFE OF A KARANG GUNI MAN
https://www.youtube.com/watch?v=FTw3KFHTnBs

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Research through observation

  • 2. STEP 1: IDENTIFY THE USER IN THE SITUATION
  • 3. STEP 2: STEP IN THE USER’S SHOES AND SEE THE WORLD FROM THEIR PERSPECTIVE
  • 4. THE IMPORTANCE OF EMPATHY https://www.youtube.com/watch?v=UzPMMSKfKZQ
  • 5. STEP 3: RECORD THE OBSERVATIONS • Take photos of the user doing something related to the situation eg. working, eating, preparing food • Take note of the steps required to do tasks related to the situation eg, washing a plate after use • Ask yourself if those tasks are necessary or can they be simplifed? • What are some of the other issues that might arise from the same situation?
  • 6. STEP 4: ANALYSE THE DATA AND CONCLUDE
  • 7. LIFE OF A KARANG GUNI MAN https://www.youtube.com/watch?v=FTw3KFHTnBs