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Print Face-to-face
Digital
Multi-Channel Marketing
– Connecting with Your Physicians
What are your marketing channels?
Website EmailAdvertising Conferences
Print
RSS
Feed
Mobile
Apps
Reprints and
Digital
Pub...
Are you maximizing your
reach?
Physicians get medical information via
multiple channels
How can you integrate across different
channels to start a meaningful conversation
with your target audience?
How can you amplify your
message beyond a single
channel?
Consolidate the
trusted content
and innovative
learning tools into
microsite.
Systematically
track users’
behavior and gai...
Source:
BCG, “Breaking Through the Noise: Pharmaceutical Multichannel Marketing in a Digital World”, 2014
From print to
E- reprints
Enable conversations with
your physicians
PrintDigital
Print Face-to-face
Digital
MEDICAL CONFERENCES
Face-to-face
MEDICAL
CONFERENCES
Time and budget limits more
physicians from attending
Publish conference
proceedings as a
supplemental issue of
a peer-reviewed
international journal
and reach a larger
target ...
Supplements Spotlight
Rapid publication times
ensure speed to market,
with high ethical standards
and transparent
publication practices
Enhance your reputation as
a trusted resource by
publishing with Wiley and
our society partners
16
Wiley Journal Highlights
1,600 Journals
244 Journals
Ranked in
Top 10
6.2 Million
Articles on
Wiley Online
Library
Over...
Do you know that online journals and publications are
an effective channels for engagement?
Source:
Cegedim Strategic Data...
Extend the value of peer-reviewed content
Develop e-learning programs
To educate your targeted audience on a specific topic, based on
journal articles, supplement, ...
E-learning improves clinical practice.
50% of doctors use the internet for
continuing medical education
Source: Manhattan ...
Leverage Wiley’s reach and experience to
develop eLearning programs
You can track the result of eLearning programs via dig...
Meaningful Engagement
Source:
Cegedim, “Multichannel: Remote Interactions – A Value Channel that Makes You Time Rich”, 201...
Webinars with real-time KOL interaction
Engage your target audience in real-time and showcase your brand
and thought leade...
Create a seamless experience with
a Wiley microsite
Go-to site for
physicians to
easily access
content
Some healthcare professionals prefer to receive
information in mobile apps than on websites
Source:
Google Manhattan Study...
84% of physicians look up information on smart
mobile devices to make clinical decisions
Source:
Google Manhattan Study, “...
Reach physicians on-the-go with mobile apps
Create a guideline app to support medical practice
Advertise and reach your target market in
one of over 200 journal apps
39 of our Journal Apps rank in the Top 100 apps
on ...
Understand where to connect
Connect through Content
Integrate Wiley’s trusted content with innovative learning tools
to engage with your physicians on their preferred channel...
What’s your physician’s preferred channel?
Print
Face-to-
face
Digital
Communicating your message
on their preferred channels
Increase your reach
and impact
Learn how Wiley can support you in
championing your products to your target
audience across multiple channels
Find out mor...
bit.ly/interfacemcm15
Download your free e-book and
apply multichannel marketing now.
Talk to us today at
corporatesalesas...
Multichannel Pharma Marketing by Wiley Interface
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Multichannel Pharma Marketing by Wiley Interface

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Are you maximizing your reach to physicians?

Today’s physicians get medical information via multiple channels – conferences, peer-reviewed journals, your communications both online and offline. Find out how you can determine the right channel mix for your physicians to communicate your brand’s message effectively.

Watch our video to learn more and apply multichannel marketing in practice to boost 10% growth.

Publicada em: Marketing
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Multichannel Pharma Marketing by Wiley Interface

  1. 1. Print Face-to-face Digital Multi-Channel Marketing – Connecting with Your Physicians
  2. 2. What are your marketing channels? Website EmailAdvertising Conferences Print RSS Feed Mobile Apps Reprints and Digital Publication
  3. 3. Are you maximizing your reach?
  4. 4. Physicians get medical information via multiple channels
  5. 5. How can you integrate across different channels to start a meaningful conversation with your target audience?
  6. 6. How can you amplify your message beyond a single channel?
  7. 7. Consolidate the trusted content and innovative learning tools into microsite. Systematically track users’ behavior and gain customer’s insight. Microsite Expand from Reprints to E-Reprints and use them for eLearning Transit from selling to learning Transit from meeting highlights bulletins to citable supplements Expand from physical conference to online events and digital formats Transition valued content in books and guidelines to point of care
  8. 8. Source: BCG, “Breaking Through the Noise: Pharmaceutical Multichannel Marketing in a Digital World”, 2014
  9. 9. From print to E- reprints Enable conversations with your physicians PrintDigital
  10. 10. Print Face-to-face Digital MEDICAL CONFERENCES
  11. 11. Face-to-face MEDICAL CONFERENCES Time and budget limits more physicians from attending
  12. 12. Publish conference proceedings as a supplemental issue of a peer-reviewed international journal and reach a larger target audience
  13. 13. Supplements Spotlight
  14. 14. Rapid publication times ensure speed to market, with high ethical standards and transparent publication practices
  15. 15. Enhance your reputation as a trusted resource by publishing with Wiley and our society partners
  16. 16. 16 Wiley Journal Highlights 1,600 Journals 244 Journals Ranked in Top 10 6.2 Million Articles on Wiley Online Library Over 850 Societies Partnerships More than 460 Nobel Laureates & KOLs publish with Wiley Reach 12.2 Million Unique Visitors
  17. 17. Do you know that online journals and publications are an effective channels for engagement? Source: Cegedim Strategic Data, “Healthcare professionals’ use of digital channels has positive impact on prescription intention”, 2014 Manhattan Research, “Taking the Pulse® Global 2013”
  18. 18. Extend the value of peer-reviewed content
  19. 19. Develop e-learning programs To educate your targeted audience on a specific topic, based on journal articles, supplement, video or journal podcast
  20. 20. E-learning improves clinical practice. 50% of doctors use the internet for continuing medical education Source: Manhattan Research - Google Physicians Channel Adoption Study
  21. 21. Leverage Wiley’s reach and experience to develop eLearning programs You can track the result of eLearning programs via digital analytics
  22. 22. Meaningful Engagement Source: Cegedim, “Multichannel: Remote Interactions – A Value Channel that Makes You Time Rich”, 2014 Manhattan Research, “Taking the Pulse® Global 2014”
  23. 23. Webinars with real-time KOL interaction Engage your target audience in real-time and showcase your brand and thought leadership through learning and interaction.
  24. 24. Create a seamless experience with a Wiley microsite
  25. 25. Go-to site for physicians to easily access content
  26. 26. Some healthcare professionals prefer to receive information in mobile apps than on websites Source: Google Manhattan Study, “The Doctor’s Digital Path to Treatment”, 2012
  27. 27. 84% of physicians look up information on smart mobile devices to make clinical decisions Source: Google Manhattan Study, “The Doctor’s Digital Path to Treatment”, 2012
  28. 28. Reach physicians on-the-go with mobile apps
  29. 29. Create a guideline app to support medical practice
  30. 30. Advertise and reach your target market in one of over 200 journal apps 39 of our Journal Apps rank in the Top 100 apps on Apple’s Newsstand’s Science category
  31. 31. Understand where to connect
  32. 32. Connect through Content
  33. 33. Integrate Wiley’s trusted content with innovative learning tools to engage with your physicians on their preferred channels Website EmailAdvertisingConferences Mobile Apps Reprints and Digital Publication
  34. 34. What’s your physician’s preferred channel? Print Face-to- face Digital
  35. 35. Communicating your message on their preferred channels
  36. 36. Increase your reach and impact
  37. 37. Learn how Wiley can support you in championing your products to your target audience across multiple channels Find out more at: www.interface.wiley.com
  38. 38. bit.ly/interfacemcm15 Download your free e-book and apply multichannel marketing now. Talk to us today at corporatesalesasia@wiley.com for free consultation

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