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The inception of the eCommerce industry not
only brought about a drastic change in the
lifestyle and shopping habits of people. But it also
opened new opportunities for retail businesses.
Today, we have many multi-vendor eCommerce
websites like Amazon, eBay, Alibaba, etc.
The success of these giants has inspired many
businesses to look for the best eCommerce
website development company. Today every
businessman wants to create their own multi-
vendor eCommerce platforms.

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But one thing that every aspiring business owner
wants to know about is what are those features
that make these eCommerce websites successful.
So, here we will be discussing the 5 must-have
features that a successful multi-vendor
eCommerce site should possess
Some Important stats about the ecommerce
Industry

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As the e-commerce industry is rising by leaps
and bounds around the world, online businesses
are setting new records. The following are some
amazing statistics related to the eCommerce
industry.
• According to Statista, cross-border eCommerce
sales are estimated to reach 3.53 trillion US
dollars by 2022.
• Gen X and Millennial population is the biggest
online shop with a share of 56% of Gen Xers
and 97% of Millennials.

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• 85% of customers start shopping on one
device but finish the purchase on another
device.
• eCommerce marketplaces are showing
globalism with 57% of online shoppers buying
products from an overseas retailer.
• Credit cards are the preferred method of
shopping globally.
• Some simple fixes can help you reduce your
online store’s lading time by even 50-80%.
• 67% shoppers want to buy from over search
merchants due to lower prices.

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What is a Multi-vendor Commerce Website?
A Multi-vendor eCommerce Website is a common
selling point for multiple vendors. It means this is
a huge online marketplace where different
vendors can sell their products instead of having
eCommerce sites of their own.
By paying a certain amount which is much less
than the cost of custom eCommerce website
development; these vendors access a vast
platform to sell their goods easily and safely.

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Many small or large scale businesses are taking
advantage of these ready-to-use platforms to sell
their goods and it saves them huge costs that are
incurred when creating separate online stores.
When it comes to developing a multi-vendor
eCommerce website numerous factors have to be
considered including what functionality and
features it should have. Before opting for the
custom eCommerce development services, you
should make all your preps and plan.

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The following are the key features that are essential for
a multi-vendor eCommerce store to attract more sellers:
Multi-Vendor Control
When a merchant will join your online multi-vendor
eCommerce platform, the merchant will require certain
control. After joining, the merchant should have control
to manage their business and products sold on your
eCommerce platform.

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With the control of their business, merchants can
manage different aspects like delivery time,
price, modes of shipping, and many other details.
To provide this control a multi-vendor
eCommerce site needs to offer:
• Automatic splitting of payments and orders to
corresponding seller’s accounts.
• Control over the management of individual
inventory.
• Control over making updates like COD, product
change, shipping, discounts, etc.

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Secure Platform
Undoubtedly, security is the most crucial feature for any
website found on the internet. And, in the wake of rising
online frauds and cybersecurity threats, having robust
security is inevitable for a successful multi-vendor
eCommerce platform.
Integrating the best security features not only helps you
protect your eCommerce website from all kinds of
malicious activities but is also the reason for both online
buyers and merchants to trust your website.

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Hence, this is necessary to choose the best company
that can accomplish website development for
eCommerce with effective security measures.
To meet this end, you should:
• Add a strong layer of protection.
• Use HTTPS.
• Ensure your site is PCI DSS compliant.
• Choose a secure eCommerce development platform.
• Secure user-level information.
• Never store sensitive user data.
Robust Reporting

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Vendors should have access to data regarding
their sales and business. With the graphs and
data available from the back-end, vendors can
evaluate sales trends and promote the business
accordingly.
Therefore, a robust reporting system is essential
for creating a successful multi-vendor
eCommerce platform. Your store needs to offer
the following functionality in this regard:
• Details and information that are necessary for
making forecasts like top search items, last 4
orders, etc.

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• Instant tracking of abandoned carts and sales.
• Data about the highest sold products.
Automated Tasking
At the custom eCommerce web development stage, you
will encounter many functionalities to be implemented in
your website that can be automated. Tasks like
calculating shipping costs or sorting products if done
manually on your site can be troublesome from a
customer’s point of view. So, you need the right
technology to automate such tasks and improve the
customer experience.

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In this regard, your website should offer the
following features:
• The sales data on a supplier’s dashboard
should be consolidated automatically whenever
a new order is placed by customers.
• Real-time computation of sales, shipping cost,
and tax and provide the details to customers.
SEO Friendly CMS

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Today, we have a lot of content management
systems (CMSs) like Magento,
WordPress+WooCommerce, Shopify website
development, PrestaShop, etc that are being
utilized for developing eCommerce websites. If
you want to go with Magento then you will need
to find the best Magento website development
company or if WordPress+WooCommerce is your
choice, then you will opt for WordPress
development services. However, before you
choose any of the popular CMS, you must first
learn about them to choose the right CMS for
your website.

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Besides dozens of factors, SEO is an important
aspect that you must consider to choose a
perfect content management system for your
website. To get a clear idea of which CMS is the
most suitable website development platform for
your eCommerce website, you can read our blog
“Magento Vs Shopify Vs BigCommerce Vs
WooCommerce “–Which eCommerce Platform Is
Best For You? and get a complete analysis of the
top eCommerce CMS.
A good SEO makes it possible for your website to
attract more traffic as well as a better ranking in
search engine results pages.

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You need to do many things to improve your
search engine ranking like:
• The content structure should be well organized
to make editing easier.
• Automation of sitemap generation.
• Images, meta descriptions, and optimized
tags.
When you create a multi-vendor eCommerce
website like amazon that entails these features it
acts as an easy solution for retailers who are
looking for a readily available eCommerce
platform to sell their products.

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For these retailers choosing to sell products on
multi-vendor websites brings greater ROI, than
investing in a standalone online store. So, this
method not only cuts their costs but also helps
them avoid all the pains that come in their way
during custom eCommerce development services.
However, to be more competitive in the market
and to ensure that more retailers choose your
multi-vendor store, you need to provide the exact
functionality that they are searching for.
Top Multi-vendor eCommerce Website Trends 2021

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Online marketplaces are rising around the world
and we have many top marketplaces already
ruling the world like Amazon, eBay, Flipkart,
Walmart, etc. With time, multi-vendor websites
are becoming more feature-rich and gaining
better functionality as new trends in web
development take place. Here we will discuss the
top online marketplace trends that will be
prevalent in 2021.
AR and VR Technologies
Augmented Reality and Virtual Reality are not
new technologies, they are here for some time.

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Both of these technologies are quite useful for
online marketplaces because they enable
customers to experience an in-store shopping
experience as well as visualize products as they
would do in a brick-and-mortar store. They are
the next level of technologies that take user
experience to a different level.
AR and VR have become a prominent trend in
web development and it will also remain a
leading multi-vendor eCommerce website trend
in 2021.

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The major impact of these technologies will be on
product returns that will certainly reduce because
customers buy products after visualizing them.
Voice search to find products
Websites are becoming more smarter and
functionality-rich with new and advanced features
being available thanks to the evolution in
technology. Voice User Interface or VUI is the
testimony to this fact. Unlike a GUI that works by
interacting with the icons or graphic objects on
the screen, a VUI enables users to interact with a
device through voice.

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Today, the market is flooded with tons of different
voice-enabled platforms like Siri, Alexa, and
Google Assistant.
Thanks to voice-enabled platforms that users can
do all browsing activities through voice easily.
Thus optimizing your website for voice search has
become essential for eCommerce businesses and
it has emerged as one of the top trends in web
development.
Another main reason for optimizing a website for
voice search is because voice searching is going
to change the phenomenon of SEO.

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Marketers no more need to rely on SEO because
voice searching is taking over the control. It will
be a prominent multi-vendor eCommerce trend in
2021.
Search identical products by image
Searching a product by image can be a new
concept but it is not new in online browsing as
you can use images to search related information
on Google. Moreover, image-based searches are
becoming more popular these days and it will
come out to be a great trend in 2021.

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Image-based search can help both online
businesses and customers.
While a buyer can easily find the desired product
by using an image, an online business can benefit
from it after the matches with his products.
Online merchants can start utilizing this
functionality on mobile devices and language no
will be an obstacle anymore for buyers to shop
the desired products.
By integrating this functionality into their digital
strategy, online merchants can derive a host of
benefits for their businesses.

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These benefits include entry to new markets, new
levels of ROI, and more. And, the result depends
on the multiplicity and the quality of images
being used.
Marketplaces becoming more local
Nowadays online marketplaces are becoming
narrower in the kind of users they serve and their
propositions. Broadly, they are getting more
vertical and focusing on catering more to niche
markets both locally and globally.

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For instance, Go-Jek is a company like Uber
providing transportation services but only limited
to Indonesia. So, these kinds of marketplaces are
mainly focused on a specific market.
The key advantage of choosing this kind of
business model is that they can serve customers
with their specific needs and requirements. Also,
organizations can serve customers with their
target market’s requirements and unique cultural
and local values. It is also becoming a popular
trend in online marketplaces.

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Artificial Intelligence and Machine Learning
Artificial Intelligence (AI) and Machine Learning
(ML) are not new technologies but they gradually
became prevalent in every sphere of human
intervention today. The importance of cannot be
denied in today’s business context. Whether it’s
about digging deep data to derive useful
information, to learn customer behavior, or to
make concrete predictions, AI is playing its role
under the hood to accomplish these activities.

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Artificial Intelligence and Machine Learning
Artificial Intelligence (AI) and Machine Learning
(ML) are not new technologies but they gradually
became prevalent in every sphere of human
intervention today. The importance of cannot be
denied in today’s business context. Whether it’s
about digging deep data to derive useful
information, to learn customer behavior, or to
make concrete predictions, AI is playing its role
under the hood to accomplish these activities.

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In the realm of the eCommerce business, AI and
Machine Learning are proving to be powerful
tools to maximize revenue by offering better
products and increasing sales. Both AI and ML
are used in conjunction to derive useful insights
into data and make important predictions. Also,
these technologies can help in analytics.
Final Notes
Today, as online shopping is touching new
heights, launching a multi-vendor eCommerce
site is a wise decision.

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With this approach, you can allow different
retailers to sell on your website and grow their
businesses. However, developing an eCommerce
website is a big and bold decision, so you need to
choose the right technology partner that can
accomplish this kind of project with success.
Whether you hire a Magento developer or
handover your project to a custom eCommerce
development company, you must be fully sure
that they can provide the expected results. You
can choose CSSChopper for the best eCommerce
website development services.

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We can develop advanced and highly secure
multi-vendor eCommerce sites that will offer
excellent functionality for merchants. Our
developers will build the right eCommerce
solution that will meet your expectations and
attract more sellers. We’ve delivered successful
projects to lots of customers around the world.

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