LeadG2's Webinar Recap of the INBOUND 2015 Conference

•

1 like•527 views

The LeadG2 team attended INBOUND 2015 in Boston, and this webinar presentation shares the team's top takeaways and explanations of the new HubSpot product updates.

Marketing

Recap
Webinar
–
September
24,
2015
|
12pm
EDT

Hosted by Brian Hasenbauer, LeadG2
Inbound Marke7ng & Sales Consultant
BRIANHASENBAUER@LEADG2.COM
@BHASENBAUER

Featuring: The LeadG2 Team
Pictured
Le+
to
Right:
Laura
MacPherson,
Jason
Zimmermann,
Dani
Buckley,
Ma>
Sunshine,
Brian
Hasenbauer,
John
Henley
and
Dean
Moothart

Today’s Webinar Will Cover
Grab
a
Cup
of

Coﬀee
or
some

lunch
and
lets
get

started!

•  Takeaways from LeadG2
•  New Product Features and Updates
•  Bonus for Webinar ASendees

10 + 2 Takeaways from Inbound 2015
-‐
The
LeadG2
Team

How
to
determine
what
a
successful

inbound
eﬀort
is
worth
to
your
business

by
answering
one
very
simple
quesHon.

2
-‐
MaI
Sunshine

-‐
Jason
Zimmermann

SEO
is
sHll
relevant
but
a
lot
of
the
best

pracHces
have
changed
and
people
are
sHll

trying
to
do
things
like
cram
keywords
into

content.

3

Solid,
detailed
research
is
the
best
(or
only)
way

to
really
determine
who
your
ideal
audience
is.

4
-‐
Jason
Zimmermann

To
get
results
with
inbound
markeHng,
you

have
to
thoroughly
know
your
audience
—
less

about
demographics
and
more
about

psychographics,
in
order
to
authenHcally

connect
with
a
group
you
are
not
a
part
of.

5
-‐
Laura
MacPherson

Conversion
opHmizaHon
is
about
creaHng
user

experiences
that
delight
—
which
results
in
not
only

more
leads
but
also
be>er
search
rankings.

6
-‐
Laura
MacPherson

Aziz
Ansari
Keynote—
How
technology
and

innovaHon
is
impacHng
every
facet
of
our

lives.

7
-‐
Brian
Hasenbauer

The Sales Process Is Broken
It’s
Hme
to
“un-‐suck”
the
Sales
business
–
Help

your
sales
team
connect
&
educate
instead
of

interrupt
and
annoy.

–
Dharmesh
Shah
|
Co-‐Founder
Hubspot

-‐
Dean
Moothart

8

There
isn’t
one
single
journey
to
purchase

–
MarkeHng
&
Sales
must
be
ﬂexible
and

adapt.

-‐
Dean
Moothart

9

You
have
everything
you
need
to
move
forward
right
now.

You
don’t
need
more
reassurance.
–
From
Seth
Godin

Keynote

10
-‐
Dani
Buckley

We are in a world of "informa7on
asymmetry” which has radically changed
the sales process. This is true for every
single thing. Every single market. You are
not exempt.

–
From
Daniel
Pink
Keynote

11
-‐
Dani
Buckley

As
humans,
we
are
more
made
of
stories
than
we
are
of
all

that
other
“stuﬀ.”
Use
these
stories
to
be>er
connect
with

your
customers.
Understand
their
story,
and
your
role
in
their

story,
and
you’ll
have
much
more
authenHc
and
eﬀecHve

markeHng.

12
Shawn
Pfunder, Editor
in Chief,
GoDaddy

-‐
Dani
Buckley

Q&A Want to Learn More?
Contact Us to set up a tour of all of the
new HubSpot features!

Just email inboundhelp@leadg2.com
and tell us you would like a new
product features tour!

More from The Center for Sales Strategy

12 reasons every salesperson should love inbound marketing

The Center for Sales Strategy

Steps to a near perfect employment interview

The Center for Sales Strategy

5 words that drive revenue

The Center for Sales Strategy

Are you a salespeople manager final test

The Center for Sales Strategy

4 Steps to Creating Great Premium Content

The Center for Sales Strategy

Are you a salespeople manager or just a sales manager?

The Center for Sales Strategy

Stop obsessing about your shortcomings

The Center for Sales Strategy

Many of us know people in our lives--whether at work, in our family, or among our circle of friends--who take their athletic pursuits pretty seriously. Whether they're amateur runners, swimmers, lifters, tennis players, or triathletes, they approach their workouts, their competitions, even their fun in a very methodical, purposeful, almost scientific way. They know it's the only way to grow and improve. Surprisingly, many of these same people treat their chosen profession with a much less serious or methodical approach. They have much to learn--from themselves! In the brief slide show below, we share just five attributes successful salespeople have in common with successful athletes. Who should you be sharing this with?

Five attributes successful athletes have in common with successful salespeopl...

The Center for Sales Strategy

Pipeline accelerator

The Center for Sales Strategy

Are you on the right career path?

The Center for Sales Strategy

5 things i'm thankful for as a b2b sales consultant

The Center for Sales Strategy

Slump medicine

The Center for Sales Strategy

Does your organization need B2B sales training help?

The Center for Sales Strategy

7 Decisions to Make

The Center for Sales Strategy

3-Minute Guide to Asking Outstanding Questions

The Center for Sales Strategy

Simply put, inbound marketing is the methodology used to attract the attention of prospects, via content creation, before they are even ready to buy. It’s one of the most cost effective ways to generate leads and increase revenue. Ultimately its about establishing your business as a thought leader and then using that position to both attract new prospects and to help move your current prospects or customers through your sales funnel.

The 4 Types of Companies that Need an Inbound Marketing Makeover

The Center for Sales Strategy

The art of asking for testimonials

The Center for Sales Strategy

How to prevent the sales belly flop

The Center for Sales Strategy

The leads are coming in…now what do we do?

The Center for Sales Strategy

10 people who would have been great b2b sales consultants

The Center for Sales Strategy

More from The Center for Sales Strategy (20)

12 reasons every salesperson should love inbound marketing

Steps to a near perfect employment interview

5 words that drive revenue

Are you a salespeople manager final test

4 Steps to Creating Great Premium Content

Are you a salespeople manager or just a sales manager?

Stop obsessing about your shortcomings

Five attributes successful athletes have in common with successful salespeopl...

Pipeline accelerator

Are you on the right career path?

5 things i'm thankful for as a b2b sales consultant

Slump medicine

Does your organization need B2B sales training help?

7 Decisions to Make

3-Minute Guide to Asking Outstanding Questions

The 4 Types of Companies that Need an Inbound Marketing Makeover

The art of asking for testimonials

How to prevent the sales belly flop

The leads are coming in…now what do we do?

10 people who would have been great b2b sales consultants

Recently uploaded

This dynamic keynote by Susan Diaz, the visionary behind PeacefulAIMarketing.com is tailored for small marketing teams (1-10) keen to implement the transformative power of AI into their day to day marketing. Starting from leveraging artificial intelligence as a strategic co-pilot, Susan will guide attendees through creating a foundational level of AI literacy within teams, preparing them to navigate and harness AI's potential confidently. Discover the importance of optimizing workflows before picking tools for automation. Susan will walk through the innovative use case of the custom GPT for podcast pre-production in MyShowrunner.com. Additionally, learn how AI can collapse time, enhancing both work efficiency and personal productivity. This session promises actionable insights for marketing professionals ready to accelerate growth and achieve a 100x impact in their strategies and execution. Join us to transform your marketing team into a powerhouse of innovation and success. Key Takeaways: 1. Empowering Teams with AI Co-Pilot: Discover how integrating AI as a co-pilot in your marketing efforts not only enhances creativity and efficiency but also cultivates a foundational AI literacy among team members. 2. Optimizing Workflows Before Automation: Learn the critical step of mapping and understanding your workflows before jumping into automation. 3. Collapsing Time with AI: Explore the transformative potential of AI to collapse time, both in professional settings and personal efficiency. And then start thinking about how to use your saved time to solve big, hairy problems using your core skills.

The 100x Factor Growth with AI - Susan Diaz

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. and The Social Media Shift - Mohit Rajhans

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

elizabethella096

Scaling your content production and workflow with AI Learn how to work smarter rather than harder to produce high-quality content at scale with the resources you already have. Make your team faster and more productive by incorporating AI-related tools and methodologies into your workflow. In this master class, you will learn about some of the dominant AI tools for research, content development and copywriting and how to use them to expand your capabilities with little to no investment other than time. The presentation will dispel some myths and provide the key steps to get you up and running with AI incorporated into your marketing workflow, whether for yourself or your clients. Key Takeaways: You will learn about the predominant AI tools, their strengths and weaknesses, where and how to use them in your marketing efforts, related best practices, missteps to avoid, and where and how to add automation to scale your ongoing marketing activities.

Generative AI Content Creation - Andrew Jenkins

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Brand experience Dream Center Peoria Presentation.pdf

tbatkhuu1

How to utilize calculated properties in your HubSpot setups

ssuser4571da

Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

Uncover Insightful User Journey Secrets Using GA4 Reports

VWO

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

In a world where storytelling happens behind screens instead of around campfires, it’s easy for today’s marketers to lose touch with the powerful way stories can resonate with audiences. Whether you’re tasked with writing to your peers, your partners, your investors, or your customers, this presentation will empower you to more clearly imagine the context of your key readers and produce content that will echo their emotions, speak their language, and leave a lasting impression. Join content marketer, keynote speaker, and best-selling author Ryan Brock for a practical training session, where you’ll learn: • How to utilize market research and tools to gain valuable insight into your most important audiences’ immediate context. • How to use emotional language effectively to build a genuine connection with your audiences in the moment they need you the most. • How to communicate key value propositions from the perspective of your target audience and stick with them long after they’ve stopped reading.

Campfire Stories - Matching Content to Audience Context - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

ZACGaming

In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.

Unraveling the Mystery of The Circleville Letters.pptx

elizabethella096

What is Google Search Console and What is it provide?

riteshhsociall

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

The Science of Landing Page Messaging.pdf

VWO

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Brand experience Peoria City Soccer Presentation.pdf

tbatkhuu1

Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Recently uploaded (20)

The 100x Factor Growth with AI - Susan Diaz

A.I. and The Social Media Shift - Mohit Rajhans

Unlocking the Mystery of the Voynich Manuscript

Generative AI Content Creation - Andrew Jenkins

Brand experience Dream Center Peoria Presentation.pdf

How to utilize calculated properties in your HubSpot setups

Uncover Insightful User Journey Secrets Using GA4 Reports

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

Unraveling the Mystery of The Circleville Letters.pptx

What is Google Search Console and What is it provide?

The Science of Landing Page Messaging.pdf

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

Brand experience Peoria City Soccer Presentation.pdf

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

LeadG2's Webinar Recap of the INBOUND 2015 Conference

1. Recap Webinar – September 24, 2015 | 12pm EDT

2. Hosted by Brian Hasenbauer, LeadG2 Inbound Marke7ng & Sales Consultant BRIANHASENBAUER@LEADG2.COM @BHASENBAUER

3. Featuring: The LeadG2 Team Pictured Le+ to Right: Laura MacPherson, Jason Zimmermann, Dani Buckley, Ma> Sunshine, Brian Hasenbauer, John Henley and Dean Moothart

4. Today’s Webinar Will Cover Grab a Cup of Coﬀee or some lunch and lets get started! •  Takeaways from LeadG2 •  New Product Features and Updates •  Bonus for Webinar ASendees

5. 10 + 2 Takeaways from Inbound 2015 -‐ The LeadG2 Team

6. Go All In on Inbound! 1 -‐ MaI Sunshine

7. How to determine what a successful inbound eﬀort is worth to your business by answering one very simple quesHon. 2 -‐ MaI Sunshine

8. -‐ Jason Zimmermann SEO is sHll relevant but a lot of the best pracHces have changed and people are sHll trying to do things like cram keywords into content. 3

9. Solid, detailed research is the best (or only) way to really determine who your ideal audience is. 4 -‐ Jason Zimmermann

10. To get results with inbound markeHng, you have to thoroughly know your audience — less about demographics and more about psychographics, in order to authenHcally connect with a group you are not a part of. 5 -‐ Laura MacPherson

11. Conversion opHmizaHon is about creaHng user experiences that delight — which results in not only more leads but also be>er search rankings. 6 -‐ Laura MacPherson

12. Aziz Ansari Keynote— How technology and innovaHon is impacHng every facet of our lives. 7 -‐ Brian Hasenbauer

13. The Sales Process Is Broken It’s Hme to “un-‐suck” the Sales business – Help your sales team connect & educate instead of interrupt and annoy. – Dharmesh Shah | Co-‐Founder Hubspot -‐ Dean Moothart 8

14. There isn’t one single journey to purchase – MarkeHng & Sales must be ﬂexible and adapt. -‐ Dean Moothart 9

15. You have everything you need to move forward right now. You don’t need more reassurance. – From Seth Godin Keynote 10 -‐ Dani Buckley

16. We are in a world of "informa7on asymmetry” which has radically changed the sales process. This is true for every single thing. Every single market. You are not exempt. – From Daniel Pink Keynote 11 -‐ Dani Buckley

17. As humans, we are more made of stories than we are of all that other “stuﬀ.” Use these stories to be>er connect with your customers. Understand their story, and your role in their story, and you’ll have much more authenHc and eﬀecHve markeHng. 12 Shawn Pfunder, Editor in Chief, GoDaddy -‐ Dani Buckley

18. Hubspot New Product Features Overview

19. Enhanced Repor7ng Capabili7es 1

20. Ads – Google & LinkedIn 2

21. Predic7ve Lead Scoring 3

22. Addi7onal Integra7ons 4

23. More… GREAT Sales Tools! 5

24. Q&A InboundHelp@LeadG2.com

25. Q&A Want to Learn More? Contact Us to set up a tour of all of the new HubSpot features! Just email inboundhelp@leadg2.com and tell us you would like a new product features tour!

LeadG2's Webinar Recap of the INBOUND 2015 Conference

Recommended

Recommended

More Related Content

More from The Center for Sales Strategy

More from The Center for Sales Strategy (20)

Recently uploaded

Recently uploaded (20)

LeadG2's Webinar Recap of the INBOUND 2015 Conference